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MILKA CHOCOLATE“The taste that takes you in the Alps.”
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English exam-Power Point Presentation
COORDINATING TEACHERMIHAI FRUMUSELU
STUDENTDASCULTU MARIANA VALI
GRUPA 8104
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Slogan:“In the Alps, the air is cleaner, the
water is purer and the grass is more green. That’s why, the cows give the best milk. With the best milk we produce the best and finest chocolate.”
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ContentsHistoryStrengths and WeaknessesPricesAdvantages and DisadvantagesPublicityExample of ProductsBibliographyAny questions?
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History
In 1901, ”Purple Legend” sees daylight, when Milka’s brand name is registered at the trademark office of the royal court in Berlin.
Milka’s name is actually joining the first syllables of the word milk (Milch) and cocoa (Kakao) in German.
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In 1994, Kraft Foods International opened a branch in Romania by buying 82% of SC POIANA PRODUSE ZAHARATE SA BRASOV’s shares for the amount of $ 4.4 million.
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Strengths and Weaknesses
Strengths: World famous : Milka brand
Purple cow, brand’s logo
A large number of items that cover most of customer’s preferences
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Weaknesses: A large number of
calories induce buyers to consume less.
It’s not affordable to all consumers of chocolate
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Prices
In terms of pricing strategy, Milka uses price strategy of production line.Example: Milka 100g - 3,5 RON Milka Luflée 100g – 4,0 RON Milka Diet 100g- 5,3 RON Milka 250g – 8,4 RON
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Advantages and Disadvantages
Advantages:Because it apeared in Romania recently,
Milka receives multiple opportunities to promote its products.
The special packet that Milka created (Milka Diet) is an opportunity to capture a new market segment.
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Disadvantages:
Release on market of new chocolate producing companies
competition
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PublicityIn the campaign to promote
Milka chocolate, in both phases, strategy and implementation, producers use TV advertising.
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Tombola-Competitions-Prizes
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Example of Products
Milka M-joy
Deliciously full of ingredients, with an innovative tablet format, easy to use and reclosable packaging, Milka M-joy is the ideal chocolate to be consumed when you are moving, at break times and during a trip in the mountains.
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Milka Luflée Milka Luflée brings
a new dimension of chocolate finesse. Made by a special recipe, Milka Luflée is so soft that it melts in your mouth, because of thousands of bubbles, from the finest chocolate made with Alpine milk.
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Bibliography
• https://www.google.ro/
• http://www.milka.ro/milka/page
• http://en.wikipedia.org/
• http://www.historia.ro/exclusiv_web/general/articol/vaca-milka-ideile-indraznete-fac-istorie
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Any questions?
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