Download - CREADIGITAL DAY - Introduction_Arnaud Grobet
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LE PROGRAMME DU JOUR
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LE PROGRAMME DU JOUR
9:15 - 10:30 DÉCRYPTAGES DE L’ADN DE LA MARQUE
Start With Why «How Great Leaders Inspire Everyone to Take Action»par Simon SINEK, CEO - Sinek Partners, New York
Pause
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LE PROGRAMME DU JOUR
10:50 - 12:40 DU CONSOMMATEUR AU CONSOMMA(C)TEUR
«Le marketing de demain s’invente aujourd’hui. Enjeux et perspectives»par Nicolas Riou, CEO - Brain Value, Paris
«Nespresso Citiz» - Étude de caspar Benjamin Laugel, CEO - Soleil Noir, Paris & Jean-Sébastien Sautreau, Junior Internet Manager - Nestlé Nespresso
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12:40 - 13:40 - LUNCH
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LE PROGRAMME DU JOUR
13:40 - 17:20 LES OUTILS 2.0, MODE D’EMPLOI
Regard sur les mythes et réalités du web 2.0: quels sont les vrais opportunités et challenges? par Laurent Haug, Fondateur de Lift Conférence, Genève
Les plateformes leaders du media socialpar Arnaud Grobet, CEO - LABEL, Genève
Téléphones mobiles: les preuves d’aujourd’hui, les promesses de demain par Jérôme Allien, CEO - Boom Mobile, Genève
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LE PROGRAMME DU JOUR
13:40 - 17:20 LES OUTILS 2.0, MODE D’EMPLOI
Les outils digitaux du cross media: de nouveaux horizons pour toucher et fidéliser vos clients par Philippe Gendret, Directeur Digital - Edipresse, Lausanne & Pascal Cornu, Responsable commercial Digital - Edipresse, Lausanne
Outils de mesure de performance web marketing et pilotage des budgets médias. Cas pratique au travers de Google adwordspar Michèle Ramponi, Client Service Director - Agence Virtuelle SA, Genève
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LE PROGRAMME DU JOUR
13:40 - 17:20 LES OUTILS 2.0, MODE D’EMPLOI
Quel pourcentage de votre budget investir dans le digital? par Anthony Lamy, Head of Interactive - Saatchi & Saatchi Interactive, Genève
Le World Economic Forum et les réseaux sociaux dans sa communication par Matthias Lüfkens, Associate Director-Media - World Economic Forum
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LE PROGRAMME DU JOUR
17:20 - 17:40 PARTICIPATION EXCEPTIONNELLE VIA SKYPE
Pour conclure cette journée d’ouverture et d’inspiration au 2.0par Loïc Le Meur, CEO - Seesmic, San Francisco fondateur - le Web Paris
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ET MAINTENANT PLACE AU CONCRET
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