Download - Course 1 - 1st session
De Emprendedores, Para Emprendedores Clase 1
19 de Mayo, 2011
www.de-pe.com
@depeteam
1
Don’t wait.
The time will never be just right.
- Napoleon Hill
Just ideas that weren’t proven by the market!
There is no such thing as a bad idea.
The market tells you the value of your product. Not the
“Experts.”
Our goal:
Business Model
Course Overview
Jump or not to Jump
What if I do something that nobody
wants?
Product
Market Size
Market Type
Timing
Competition
Learn Early, Learn Often
Drew Houston
Co-Founder & CEO of Dropbox
Fail Early, Fail Often(is Cheap!)
You
Why Now?
• Costs are falling in all industries.
• Barriers are being destroyed.
• Disruption and chaos are everywhere.
• Antofagasta has a huge market and people potential.
Experience Sharing
Theory + Sup. Reading
Guest Talks
Networking
Group Work +
Mentors Events
Countries and Schools
Represented
25
Domain of Knowledge
26
Other Entrepreneurs
The Outcome
• Entrepreneurs ready to “Jump”, • Being able to identify opportunities and transform
ideas into a business model with market potential, • With knowhow of how to connect, finance and
scale their startups.
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Syllabus
1. Introduction to the Class and Overview of Entrepreneurship.
2. Failure Day
3. Idea Generation/Opportunity Research
4. Intro to Steve Blank’s customer development method
5. Steve Blank – Customer Discovery + Customer Validation
6. Steve Blank: Customer Creation + Company Creation
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Syllabus
7. First Team Presentation – What’s the Idea and How Large is the Opportunity
8. Startup Marketing 101
9. Social Media Intro
10. Basic Startup Financials
11. Networking/Mentorship
12. Demo Day
1. Introducción a la clase y Generalidades de Emprendimiento
2. “Failure Day”, día dedicado a la importancia de fallar al emprender como proceso de aprendizaje.
3. Generación de ideas, análisis de oportunidades.
4. Introducción a la metodología ̈Customer Development ̈(Desarrollo de Clientes) de Steve Blank.
5. Customer Development: Customer Discovery + Customer Validation (Descubrimiento y Validación de Clientes)
6. Customer Development: Customer Creation + Company Creation (Creación de Clientes y Creación de la Empresa)
7. Primera presentación de grupos: ¿Cuál es la Idea y qué tan grande es la Oportunidad?
8. Marketing para startups, todo lo que hay que saber.
9. Introducción a Social Media. 10. Aspectos básicos de finanzas para
startups. 11. Redes de Contacto y “Mentoring” 12. “Demo Day”, día de la presentación
final de los equipos con el desarrollo de su modelo de negocios.
Syllabus (Español)
Preguntas?