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Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
Channel IQ 350 W Ontario St, 6th & 7th Floors
Chicago, IL 60654 312.846.1199
www.channeliq.com
Counterfeit Sales: What Are You Doing About It?
Director, Brand Protection Channel IQ
Webinar | March 28, 2013
David Howell
#CIQBP
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Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
With over 13 years of experience in the service, delivery and the development of Online Brand Protection, Gray Market, Anti-Counterfeit Sales, Global Domain Management and Reputation Management for Fortune 1000 companies. David has consulted such brands as Apple to Wal-Mart for enforcement strategies and collaboration with cross function teams such as legal and marketing Currently consults for clients in a variety of industries, including consumer electronics, apparel, entertainment, footwear, media, and industrial equipment.
Director, Global Brand Protection Channel IQ
David Howell
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Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
The Counterfeit Sale!
• What is the state of Counterfeits?
• Best practices for protecting brands against
counterfeiters
• Question and Answer
NOTE: Questions may be submitted throughout the session via the chat component of your webinar toolbar.
Today’s Topics:
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Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
The Counterfeit Problem What is a Counterfeit?
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• Counterfeit Goods by definition are goods infringing the rights of a trade mark holder by displaying a trade mark which is either identical to a protected trade mark or by using an identification mark which "cannot be distinguished in its essential aspects from such trade mark.”
Source Wikipedia
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Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
The Counterfeit Problem If it’s manufactured, be assured it’s counterfeited
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• If it’s manufactured, it’s counterfeited.
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Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
Why are Counterfeits so Detrimental? Counterfeiting is devastating to Manufacturers
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• Diversion of sales • Loss of market share • Health and Safety risks to consumers • Decrease in reputation and brand value • Possible Liability issues
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Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
The Counterfeit Problem Global Trade Impact
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Source: dhs.gov
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Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
The Counterfeit Problem A Quick Poll
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What is the Most Frequently Counterfeited Product Category?
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Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
Top Counterfeit Goods Top 5 Counterfeited Goods
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clothing
8% pharmaceuticals
9% multimedia
9% shoes
14% electronics
22%
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Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
Top Counterfeit Goods Most recognizable Counterfeited goods
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All designated trademarks and brands are the property of their respective owners.
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Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
Top Counterfeit Brands The top 10 brands counterfeited
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All designated trademarks and brands are the property of their respective owners.
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Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
Now the Big Question? Where are these counterfeits being sold?
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Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
Where Are These Counterfeits Being Sold? Top Global Marketplaces
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All designated trademarks and brands are the property of their respective owners.
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Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
The Alibaba Phenomenon The Alibaba Group is Amazon.com & Ebay.com into ONE!
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Source: Alibaba.com
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Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
The Alibaba Phenomenon Lets take a closer look
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Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
The Alibaba Phenomenon Monster Beat’s © Headphones as an example
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Source: MonsterCable.com
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Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
The Alibaba Phenomenon Alibaba.com
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Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
Alibaba.com Example Monster Studio Beats by Dre © Headphones MSRP $299 - $399 USD
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Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
Alibaba.com Example Monster Studio Beats by Dre © Headphones MSRP $299 - $399 USD
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Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
Alibaba.com Example Monster Studio Beats by Dre © Headphones MSRP $299 - $399 USD
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Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
The Alibaba Phenomenon AliExpress.com
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Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
Alibaba.com - AliExpress.com Example Monster Studio Beats by Dre © Headphones MSRP $299 - $399 USD
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Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
Alibaba.com - AliExpress.com Example Monster Studio Beats by Dre © Headphones MSRP $299 - $399 USD
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Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
Do I Have These Problems? This is a question we all should be asking.
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Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
How to Enforce Counterfeit Sales Should we solely rely on our Government?
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Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
How to Enforce Counterfeit Sales Register Key Trademarks (Brands)
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• Register Trademarks for your brands • Most business mistakenly skip foreign TM registrations. • Trademarks are central to any enforcement strategy.
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Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
How to Enforce Counterfeit Sales Domain (brand) and infringer strategy
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• Identify the infringer(s) • Use an enterprise level investigation service. • Qualify the data and find the depth of the problem • Form an educated, enforcement strategy • Implement solutions immediately
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Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
How to Enforce Counterfeit Sales Where to look for infringement online?
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• Global Marketplaces • Typo Domain Names • Cybersquatting • Online auctions • Social Media • Paid search ads
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Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
How to Enforce Counterfeit Sales
• Secure appropriate domain registrations • Purchase both Gtlds and Cctlds as needed • Identify and Recover Typographical domain names • Proactive, is far cheaper than reactive, posturing
How to begin implementation?
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Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
How to Enforce Counterfeit Sales Actively Monitor for Online Counterfeits
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• Utilize Online Brand and Trademark Monitoring • Regularly crawl the Internet and online marketplaces
for sale of unauthorized and counterfeit items • Search for paid advertisement placement
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Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
How to Enforce Counterfeit Sales
• Compile list of infringements and qualify results • Uncover identities of infringers • Collect necessary evidence • Send Cease and Desist and Demand letters • Submit evidence and filings to appropriate agencies • Escalate where applicable
Next steps to take?
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Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
How to Enforce Counterfeit Sales What outlets exist for dispute escalation?
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• eBay VeRO program • Alibaba Aliprotect program • TaoBao IPR program • DHGate IP rights process • Made-in-China Compliance Department • UDRP - Universal Dispute Resolution Procedure • Country Specific escalation (CDRP, India, etc) • Cease and Desist correspondence.
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Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
How to Enforce Counterfeit Sales Implementing Anti-counterfeiting Techniques
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• Consider badging to identify authorized sellers • Make it known you will not honor warranties for
items purchased from an unauthorized seller. • Remove all products and authorization from online
retailers with ineffective escalation policies • Create whitelist on website of authorized retailers
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Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
How to Enforce Counterfeit Sales Work with Experienced Brand Protection
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• Select a qualified Brand Protection solution • International and U.S. IP experience • Enforcement that can work independently or in
conjunction with your inside and/or outside counsel • Monitoring and Enforcement under one roof • Offers enterprise level investigations • Flexibility to adapt a solution to your specific needs
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Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
Just Keep in Mind You don’t have to be the top brands in the world!!!
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Source: businessweek.com
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Webinar | Counterfeit Sales: What Are You Doing About It?| March 28, 2013 | © 2013 Channel IQ Tweet It: #CIQBP
Channel IQ 350 W Ontario St, 6th & 7th Floors
Chicago, IL 60654 312.846.1199
www.channeliq.com
Counterfeit & Gray Market Sales: What Are You Doing About It?
Director, Brand Protection, Channel IQ [email protected]
March 28, 2013
David Howell
Thank You Questions?
#CIQBP