Download - Cost, Reach and Engagement
![Page 1: Cost, Reach and Engagement](https://reader036.vdocuments.mx/reader036/viewer/2022062512/55498965b4c90554648b51e5/html5/thumbnails/1.jpg)
Cost, Reach and Engagement #jiscwf #n2
CREATE, Reach and EngageMartin Hawksey or @mhawkseye-Learning Advisor (Higher Education)
http://www.rsc-ne-scotland.ac.uk/ RSCs – Stimulating and supporting innovation in learning
Cost, Reach and Engagement
![Page 2: Cost, Reach and Engagement](https://reader036.vdocuments.mx/reader036/viewer/2022062512/55498965b4c90554648b51e5/html5/thumbnails/2.jpg)
Cost, Reach and Engagement #jiscwf #n2
Slides are available from http://slidesha.re/esO0Mn
Links for this presentation are bundled at http://bit.ly/jiscwf-n2 ← case sensitive
If you are tweeting the tag is #jiscwf #n2 (also tweeting links as I go via @mhawksey)
![Page 3: Cost, Reach and Engagement](https://reader036.vdocuments.mx/reader036/viewer/2022062512/55498965b4c90554648b51e5/html5/thumbnails/3.jpg)
History of web search: In the beginning …
Cost, Reach and Engagement #jiscwf #n2
First Web Server from Wikimedia Commons
![Page 4: Cost, Reach and Engagement](https://reader036.vdocuments.mx/reader036/viewer/2022062512/55498965b4c90554648b51e5/html5/thumbnails/4.jpg)
Cost, Reach and Engagement #jiscwf #n2
History of web search: In the beginning …
Archie By DavidDMuir
![Page 5: Cost, Reach and Engagement](https://reader036.vdocuments.mx/reader036/viewer/2022062512/55498965b4c90554648b51e5/html5/thumbnails/5.jpg)
Cost, Reach and Engagement #jiscwf #n2
![Page 6: Cost, Reach and Engagement](https://reader036.vdocuments.mx/reader036/viewer/2022062512/55498965b4c90554648b51e5/html5/thumbnails/6.jpg)
Cost, Reach and Engagement #jiscwf #n2
Recommendation
![Page 7: Cost, Reach and Engagement](https://reader036.vdocuments.mx/reader036/viewer/2022062512/55498965b4c90554648b51e5/html5/thumbnails/7.jpg)
Cost, Reach and Engagement #jiscwf #n2
![Page 8: Cost, Reach and Engagement](https://reader036.vdocuments.mx/reader036/viewer/2022062512/55498965b4c90554648b51e5/html5/thumbnails/8.jpg)
Cost, Reach and Engagement #jiscwf #n2
![Page 9: Cost, Reach and Engagement](https://reader036.vdocuments.mx/reader036/viewer/2022062512/55498965b4c90554648b51e5/html5/thumbnails/9.jpg)
Cost, Reach and Engagement #jiscwf #n2
![Page 10: Cost, Reach and Engagement](https://reader036.vdocuments.mx/reader036/viewer/2022062512/55498965b4c90554648b51e5/html5/thumbnails/10.jpg)
Cost, Reach and Engagement #jiscwf #n2
![Page 11: Cost, Reach and Engagement](https://reader036.vdocuments.mx/reader036/viewer/2022062512/55498965b4c90554648b51e5/html5/thumbnails/11.jpg)
Cost, Reach and Engagement #jiscwf #n2
$2.34
![Page 12: Cost, Reach and Engagement](https://reader036.vdocuments.mx/reader036/viewer/2022062512/55498965b4c90554648b51e5/html5/thumbnails/12.jpg)
Cost, Reach and Engagement #jiscwf #n2
$2.34
![Page 13: Cost, Reach and Engagement](https://reader036.vdocuments.mx/reader036/viewer/2022062512/55498965b4c90554648b51e5/html5/thumbnails/13.jpg)
Cost, Reach and Engagement #jiscwf #n2
$2.34
$0.90
![Page 14: Cost, Reach and Engagement](https://reader036.vdocuments.mx/reader036/viewer/2022062512/55498965b4c90554648b51e5/html5/thumbnails/14.jpg)
Cost, Reach and Engagement #jiscwf #n2
$2.34
$0.90
![Page 15: Cost, Reach and Engagement](https://reader036.vdocuments.mx/reader036/viewer/2022062512/55498965b4c90554648b51e5/html5/thumbnails/15.jpg)
Cost, Reach and Engagement #jiscwf #n2
$2.34
$0.90
$0.43
![Page 16: Cost, Reach and Engagement](https://reader036.vdocuments.mx/reader036/viewer/2022062512/55498965b4c90554648b51e5/html5/thumbnails/16.jpg)
Cost, Reach and Engagement #jiscwf #n2
$2.34
$0.90
$0.43
![Page 17: Cost, Reach and Engagement](https://reader036.vdocuments.mx/reader036/viewer/2022062512/55498965b4c90554648b51e5/html5/thumbnails/17.jpg)
Cost, Reach and Engagement #jiscwf #n2
$2.34
$0.90
$0.43
$2.52
![Page 18: Cost, Reach and Engagement](https://reader036.vdocuments.mx/reader036/viewer/2022062512/55498965b4c90554648b51e5/html5/thumbnails/18.jpg)
Cost, Reach and Engagement #jiscwf #n2
$2.34
$0.90
$0.43
$2.52
Source: http://techcrunch.com/2010/10/14/eventbrite-facebook-share/
![Page 19: Cost, Reach and Engagement](https://reader036.vdocuments.mx/reader036/viewer/2022062512/55498965b4c90554648b51e5/html5/thumbnails/19.jpg)
Cost, Reach and Engagement #jiscwf #n2
How can I recommend courses at your institution?
![Page 20: Cost, Reach and Engagement](https://reader036.vdocuments.mx/reader036/viewer/2022062512/55498965b4c90554648b51e5/html5/thumbnails/20.jpg)
Cost, Reach and Engagement #jiscwf #n2
How can I recommend resources on your course?
![Page 21: Cost, Reach and Engagement](https://reader036.vdocuments.mx/reader036/viewer/2022062512/55498965b4c90554648b51e5/html5/thumbnails/21.jpg)
Ways to enable recommendation
Drop the bit of code you need yourselfe.g. http://developers.facebook.com/docs/reference/plugins/like/
Use a share button service like ShareThis AddToAny
Promote a ‘sharing’ browser extension like Shareaholic, Mozilla Labs F1
Cost, Reach and Engagement #jiscwf #n2
![Page 22: Cost, Reach and Engagement](https://reader036.vdocuments.mx/reader036/viewer/2022062512/55498965b4c90554648b51e5/html5/thumbnails/22.jpg)
Cost, Reach and Engagement #jiscwf #n2
Google Social Search
![Page 23: Cost, Reach and Engagement](https://reader036.vdocuments.mx/reader036/viewer/2022062512/55498965b4c90554648b51e5/html5/thumbnails/23.jpg)
Cost, Reach and Engagement #jiscwf #n2
Thank you!
Questions?
![Page 24: Cost, Reach and Engagement](https://reader036.vdocuments.mx/reader036/viewer/2022062512/55498965b4c90554648b51e5/html5/thumbnails/24.jpg)
Cost, Reach and Engagement #jiscwf #n2
@mhawksey
RSC MASHe http://bit.ly/mashe