Corporate ProfileIsmail Industries Ltd
Largest manufacturer and exporter of confectionery products in Pakistan
Exporting to over 30 countries worldwide (including USA, UK, Australia, UAE, China, Malaysia, Taiwan, Sri Lanka, Bangladesh, Angola, Mozambique, & Afghanistan)
Incorporated as public limited company since 1989
ISO 22000 certified
WFP certified supplier
Total workforce of over 3,500 employees
Corporate Profile (contd)Ismail Industries Ltd
Consists of 4 separate divisions CandyLand – confectionery division, set up in 1989 Bisconni – biscuit division, set up in 2002 AstroPack – packaging film division, set up in 2003 SnackCity – snacks division, set up in 2006
Separate production unit for each division
Separate sales & distribution setup for each division
Directors’ ProfileBoard of Directors (Ismail Industries)
Mohammad Ismail – Chairman & CEO BS (Industrial Engineering) from University of Florida Over 30 years of experience in confectionery
Maqsood Ismail – Director, Finance BS (Economics), University of Delaware Former Chairman, Export Processing Zones Authority, GOP
Miftah Ismail – Director, Sales & Marketing & COO PhD (Economics), Wharton School of Business
Board of Directors (Candyland Marketing Sdn Bhd) Ali Muhammad – Managing Director (Marketing and
Sales) ASEAN region Bachelors in Marketing and Finance, University of
South Australia.
Candyland Marketing Sdn BhdIncorporated in March 2013.A company incorporated specifically to cater
the ASEAN region.Capturing Malaysian Market.Provide full service and requirements of the
ASEAN Countries.
Candyland Marketing SDN BHDIncorporated in March 2013Sole Importers and Marketers for Ismail
industries products in Malaysian & ASEAN Market.
Imported several containers since incorporation.
Develop Brand name for Candyland, Bisconni & Snackcity in Malaysian Market.
Imported over 20 SKU’s From Ismail Industries in first 6 Months.
Products overviewConfectionary items Jellies Jelly ABC Jelly Bears Chilli Milli Jello Mello Jelly Beans YUMS Fruity chews Marshmallows Puffs Miles of MallowsBiscuitsPotato Chips
Supply ChainEntered into an agreement with a distribution
firm (Zenith Impex (M) Sdn Bhd).Currently Supplying to over 100 Mini MarketsTwo Sub distributors Appointed for distribution
in rural areas.Supplying to chain of “Big Supermarket”Delivery vehicles are being used for daily sales.Currently in talks with Philippines buyer for a
potential supply.
Marketing Focus on WOM marketing and Social Media
MarketingConducted road shows and participated in
events relating to food industry for promotions.
In order to capture the market and create awareness we plan to advertise on radio and television.
To attract Major hypermarkets we need to create further awareness.
Please visit our FB page: https://www.facebook.com/CandylandMarketingSdnBhd
Marketing
Product to focus for major Hypermarkets
Jelly Beans
Packing: 32G X 12PCS X 18 BOXES
Price/Ctn : RM 86.4RSP : RM 7.20
RITEPacking: 64G X 6PCS X 24 BOXES
Price/Ctn : RM 144.1RSP : RM 6.00
Snackcity Kurleez
Packing: 48g x 24pc Price/ctn: RM 38.40RSP: RM 1.60 (per pc)
Chocolatto
Packing: 48g x 6pcs x 24 Boxes Price/ctn: RM 158.40RSP: RM 6.60 (per box) RM 1.10 (per pc)
Cocomo
Packing: 104g x 96pcs
Price/Ctn : RM 74.40RSP : RM 3.10
Reselling/Marketing equipment• Marketing assistance will be provided to the resellers•Table stands and floor stands will be provided by the company.•We are looking for your opinion on reselling equipments.
Reseller’s Margin• Margin to resellers is offered as a percentage
of RSP (Retail Selling price)• Margin will be ranging from 25% - 30% on
the RSP.• Resellers will be invoiced on the RSP and will
be allotted a margin of 25% - 30%, which will be deducted at the time of payment.
• Payment terms are 30 – 45 days.
Manufacturing FacilitiesCandyLand – confectionery unit
Operational since 1989Size of unit – 27,000 sq metres covered areaManufacturing capability for
Candies (hard boiled and deposit) Lollipops Jellies Bubble gums (bazooka and centre-filled) Toffees and chew toffees Chocolates (extruded and deposit) Marshmallows Coated chews
Current capacity – 3,000 tons per monthConstant enhancement of capacity in process
Manufacturing FacilitiesBisconni – biscuit unit
Operational since 2002Size of unit – 22,000 metres covered areaManufacturing capability for
Center-filled semi-hard cracker Plain molded sandwich Plain molded biscuit Wire cut cookies Jam-filled cookies Wafer Chocolate chips
Current capacity of 2200 tons/monthExpansion in process
Manufacturing FacilitiesAstropack – packaging unit
Operational since 2003Size of unit – 9,000 sq metres covered areaManufacturing capability for
CPP transparent film CPP metallized film CPP white film
Current capacity of 500 tons/month
Manufacturing FacilitiesSnackCity – snacks unit
Operational since 2006Two units – one each in South and Central
PakistanSize of unit – 18,000 sq metres covered areaManufacturing capability for
Potato crisps Potato sticks Fried and roasted peanuts Nimko (mixed savory snack)
Capacity of 750 tons per month
Marketing StructureMarketing team
Full fledged department, capable of handling product development, packaging development and logistics requirements
Market leaders in local market 30% plus share in confectionery segment
15% plus share in biscuit segment
25% plus share in snacks segment
Marketing StructureIn house branding
Delivery time - 8 weeks from advance receipt for 1st order, subsequently down to 4-6 weeks
Order quantity – Minimum 2 tons per item
Buyers’ own branding Delivery time – 12 weeks from advance receipt for 1st
order, subsequently down to 4-6 weeks
Order quantity – Minimum 5 tons per item
Contact InformationAddress
Peti Surat 10238 lot 56, Jalan Batu Caves, Happy new village, Greenwood park, Mukim Batu, 68100 Batu caves, Selangor Malaysia.
Telephone number +603-61899125