C O R P O R AT E I D E N T I T YG U I D E L I N E S
MALAYSIAPHILIPPINES
TAIWAN
HONG KONG
THAILAND
VIETNAM
SOUTH KOREA
SINGAPORE
CHINA
JAPAN
INDIA
UAE
INDONESIA
NEW ZEALAND
AUSTRALIA
CONTENT
INTRODUCTION ............................. 1
OVERVIEW
Company Logo ............................. 2
CIT LOGO Logo Application ............................. 3
Variable Logo Size ............................. 4
Typography / Typeface ............................. 5
Colour Pallet / Greyscale Pallet ............................. 6
Reversed Logo Application ............................. 7
Legibility Logo Application ............................. 8
CEO LOGO Logo Application ............................. 9
Typography / Typeface ............................. 10
Colour Pallet / Greyscale Pallet ............................. 11
Reversed Logo Application ............................. 12
Legibility Logo Application ............................. 13
CIT GOLF LOGO Logo Application ............................. 14
Typography / Typeface ............................. 15
Colour Pallet / Greyscale Pallet ............................. 16
Reversed Logo Application ............................. 17
Legibility Logo Application ............................. 18
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INTRODUCTION
This Corporate Identity Guidelines is established to
provide the foundation for a clear, consistent and
coherent communication both externally and
internally of CIT branding elements. It is therefore
important that each of us recognize the power of CIT
brand which represent who we are and what we stand
for, by following the correct and proper application
across all communications. To implement these
guidelines, the core identity and its different business
units are defined with the aim to strengthen our
presence in the marketplace and among our clients
more distinctively and effectively.
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COMPANY LOGO
DIVISION PRODUCT
OVERVIEW
Students Travel with
Primary Logo Secondary Logo
EUROPEYour Travel... Our Priority
Primary LogoApplication on all formal and official business documentations i.e.
* Company Contracts | Agreements | Proposals* Company Invoices | Memos | Service Voucher* Company Business Cards | Envelope | Letterhead
Secondary LogoApplication on all marketing-driven activities with RED as the dominant colour.
i) Above the Line (ATL) * Newspapers * Magazines * Radio & Television
ii) Below the Line (BTL) * Company POSM (Point of Sales Materials) - brochures / leaflets / buntings
* Direct Marketing - mailers / flyers / cards
* Company Website / e-Newsletters / e-greetings
* Collateral materials: Polo Shirts / Calendar /
Notebooks etc.
* Travel fairs: Booth design
* Joint sponsorship’s communication materials
The Logo
Minimum Size
Primary Logo
Secondary Logo
0.5 CM
0.5 CM
0.5 CM0.5 CM
Clear Space
0.5 CM
0.5 CM
0.5 CM
5.08 CM
5.08 CM
2 CM
LOGO APPLICATION
CIT LOGO
3
CITNever try to mimic the logo in text using different fonts or treatments.
Typography
CIT
TYPOGRAPHY / TYPEFACE
Typeface
Century Gothic - Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Century Gothic - Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Libre Semi Sans Black SSi
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Primary Logo
Secondary Logo
CIT LOGO
5
COLOUR PALLET & GREYSCALE PALLET
Colour Pallet
Primary Logo
Secondary Logo
c/0 m/100 y/100 k/0r/237 g/28 b/36 pantone 185c
CIT REDc/0 m/100 y/100 k/0r/118 g/125 b/36pantone 9u cool grey
CIT GREY
c/0 m/0 y/0 k/100r/35 g/31 b/32
CIT BLACK
Greyscale Pallet
Primary Logo
Secondary Logo
c/0 m/0 y/0 k/60r/99 g/100 b/103pantone 9u cool grey
CIT GREYc/0 m/0 y/0 k/100r/35 g/31 b/32
CIT BLACK
CIT LOGO
6
The CIT Family logo may only be reproduced in the standard branding colors. Shown here are the only approved variations of the logo when printed on a different surface. Whenever it is possible, reproduce the logo on the full, 3-color signature.
Reverse Reproduction of the CIT Logo Logo on White Background
Logo on Light Background
Logo on Black Background
Logo on Dark Background
REVERSED LOGO APPLICATION
CIT LOGO
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To ensure legibility, the positive logo should always be reproduced on a light, neutral background that has a visual density no greater than 30% value of black.
Reversed logo should be reproduced on a visual density no less than 75% black.
Legibility In Reverse Reproduction of the CIT Logo
30% 15% 5%
30% 15% 5%
100% 85% 75%
100% 85% 75%
LEGIBILITY LOGO APPLICATION
CIT LOGO
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0.5 CM0.5 CM
0.5 CM
0.5 CM
LOGO APPLICATION
2 CM
Division LogoApplication on all formal and official business documentations i.e.
* Company Contracts | Agreements | Proposals* Company Letterheads | Envelope* Company Event Materials
The Logo
Minimum Size
Clear Space
CEO LOGO
9
Never try to mimic the logo in text using different fonts or treatments.
Typography
TYPOGRAPHY / TYPEFACE
Typeface
CG Omega - Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
CG Omega - Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Garamond - Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789
CECE
CEO LOGO
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COLOUR PALLET & GREYSCALE PALLET
Colour Pallet
c/100 m/70 y/0 k/20r/0 g/75 b/145 pantone 662C
CEO BLUEc/0 m/0 y/0 k/100r/0 g/0 b/0
CEO BLACK
Greyscale Pallet
c/0 m/0 y/0 k/100r/35 g/31 b/32
CIT BLACK
CEO LOGO
The division logo may only be reproduced in the
standard branding colors. Shown here are the only
approved variations of the logo when printed on a
different surface. Whenever possible, reproduce the
logo on the full, 2-color signature.
Reverse Reproduction of the CIT Logo Logo on White Background
Logo on Light Background
Logo on Black Background
Logo on Dark Background
REVERSED LOGO APPLICATION
CEO LOGO
12
Legibility In Reverse Reproduction of the division logo
LEGIBILITY LOGO APPLICATION
30% 15% 5%
100% 85% 75%
CEO LOGO
To ensure legibility, the positive logo should always be reproduced on a light, neutral background that has a visual density no greater than 30% value of black.
Reversed logo should be reproduced on a visual density no less than 75% black.
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The Logo
LOGO APPLICATION
0.5 CM
0.5 CM
0.5 CM
0.5 CM
Product LogoApplication on all golf related marketing activities i.e.
i) Above the Line (ATL) * Newspapers * Magazines
ii) Below the Line (BTL) * Company POSM (Point of Sales Materials) - brochures | leaflets | buntings
* Direct Marketing - mailers | flyers | cards
* Company Website | e-Newsletters
* Collateral materials: Polo Shirts
* Joint sponsorship’s communication materials
Minimum Size
Product Logo
Clear Space
4 CM
CIT GOLF LOGO
G LF
G LF
Never try to mimic the logo in text using different fonts ortreatments.
Typography
TYPOGRAPHY / TYPEFACE
Typeface
Gill San - Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Garamond - Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789
CIT
CIT
CIT GOLF LOGO
G LF
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COLOUR PALLET & GREYSCALE PALLET
Colour Pallet
Greyscale Pallet
c/0 m/0 y/0 k/100r/35 g/31 b/32
CIT BLACKc/0 m/0 y/0 k/70r/35 g/31 b/32
CIT BLACK
c/90 m /15 y/ 90 k/17r/0 g/113 b/75
CIT GREENc/41 m /11 y/ 48 k/0r/0 g/113 b/75
CIT GREENc/0 m/100 y/100 k/0r/237 g/28 b/36 pantone 185c
CIT RED
CIT GOLF LOGO
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The CIT product logo may only be reproduced in the standard branding colors. Shown here are the only approved variations of the logo when printed on a different surface. Whenever possible, reproduce the logo on the full, 3-color signature.
Reverse Reproduction of the CIT Logo Logo on White Background
Logo on Light Background
Logo on Dark Background
REVERSED LOGO APPLICATION
CIT GOLF LOGO
Logo on Black Background
Legibility In Reverse Reproduction of the CIT Logo
LEGIBILITY LOGO APPLICATION
100% 85% 75%
30% 15% 5%
CIT GOLF LOGO
To ensure legibility, the positive logo should always be reproduced on a light, neutral background that has a visual density no greater than 30% value of black.
Reversed logo should be reproduced on a visual density no less than 75% black.
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