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Copyright © 2004-2008 Jigsaw 1
Marketing Cloud Manifesto
First Draft
Submitted by Kevin Akeroyd COO/CMO Jigsaw October 21, 2009
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Copyright © 2004-2007 Jigsaw
Why “The Cloud”?
• Reduce costs• Faster Implementation • Better innovation• Enhanced collaboration• Real time analytics• Superior Accessibility & Integration
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Everything is going ‘to the Cloud’
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Cloud Computing Platforms SaaS / Cloud Applications
Social Networks/Communities
Usability Driven Clouds
Usability Driven Clouds
Framework Based Clouds
Framework Based Clouds
Domain Specific Clouds
Domain Specific Clouds
Data Driven Clouds
Data Driven Clouds
Industry Specific Clouds
Industry Specific Clouds
Geography Centric Clouds
Geography Centric Clouds
Smaller Clouds:
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??
Where’s the Marketing Cloud?
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•Marketing is the #1 discretionary corporate budget• Shifts faster than any other discipline• Marketing departments employ 8+million
But where is the Marketing Cloud?
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Marketing Cloud
Marketing Cloud
The Marketing Cloud is here!
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Business Intelligence
Business Intelligence
Marketing Automation
Marketing Automation
Lists, Data Data
Hygiene
Lists, Data Data
Hygiene
Lists, Data Data
Hygiene
Lists, Data Data
Hygiene
Community Platform
Community Platform
SearchSearch
Lead Generation
Lead Generation
Social Media
Social Media
Virtual Tradeshows
Virtual Tradeshows
Online Meetings
Online Meetings
Sales Intelligence
Sales Intelligence
Web Analytics
Web Analytics
Each member logo here
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Copyright © 2004-2007 Jigsaw
Powerful Cloud-based Marketing Solutions already in the market:
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We want multiple examples that include each Marketing Cloud member
Need graphics
Need graphics
Need graphics
Search on AdWord, click
Demandbase identifies IP/company, serves up contact
Marketo dynamic landing page shows right industry, gets form
Jigsaw dynamically augments contact data, provides lists of other likely prospects
Need graphics
Prospect posts on Twitter or LinkedIn – all tracked by Marketo
Based on scores, prospect invited to webinar automatically (Citrix, WebEx)
All analytics captured in Pivotlink, available in real-time
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Why Join the Marketing Cloud
• Disrupting our industries• Revenue Growth• Customer Acquisition• Lead Generation• Best-practices collaboration• PR, Awareness• Brand Acceleration
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Other Benefits
• www.marketing-cloud.com • Resources, Tools• Training• Best Practices• Research• Thought leadership• Access to leading solution provider• Events, webinars, program
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Copyright © 2004-2007 Jigsaw 9
Marketing Cloud Manifesto
Dedicated to transforming and improving the way companies manage their internal Marketing functions and execute their Marketing strategies by harnessing the power of power of emerging cloud-based technology platforms, models, and applications.
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Marketing Cloud Principles
• Open• Transparent• User centric• Interoperable• Collaborative• Secure• Benefit-driven• Rapid innovation, evolution
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What does this mean for our customers?
• Fast, easy implementation• Cost savings• Simple integration amongst solutions• Fast ROI via our solutions• Intelligence/analytics• Rapid iteration capabilities• Productivity improvement• Data/content management• Simple accessibility• Revenue growth
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What do we need to do next?
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1) Define our “Cloud”iness
• SaaS applications• Delivery of our services in a highly scale-able and elastic
fashion• Demonstrate “before” / “after vs. non-Cloud solutions• Highlight integration• Tell simple, hard ROI story• Explain other tangible benefits
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2) Develop content
• For the site• For our sales teams• For the PR committee• For events• For lead gen activities
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3) Promote!
• Customer and prospect outreach• Dedicated campaigns• PR/Analyst participation
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4) Share!
• Leads• Knowledge• Content• Learnings
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5) Reap the Rewards
• Drive more revenue• Acquire customers, market share• Improve your pricing• Differentiate your products• Grow your brand
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