COPY – Day 11writing headlines #1
headline writing Copy
PAY ATTENTION!
headline writing CopyPAY ATTENTIONPAY ATTENTION
•captures & keeps readers with clever diction & clear details
•reflects the dominant photo’s content
VERBAL
VISUAL•(an entry point)•uses type creatively
headline writing CopyHEADLINESHEADLINES
• Identify content
• Tell something specific about
the season, event, etc.• Capture the readers’attention
headline writing Copy
Primary headline – the Teaser
• Intrigues the reader visually and/or verbally
(larger than anything else on the spread.)
• Provides information specific to the year & identifies the spread’s focus (subject and verb are needed.) This is smaller then the primary head.
Secondary headline – the Teller
HEADLINE ANATOMYHEADLINE ANATOMY
headline writing Copy
secondary headlineTELLER
Homecoming
Reign DelayGame, field coronation cometo a thundering halt
label
primary headline TEASER
• Identify content?
• Tells something specific about the event?
• Captures the readers’attention?
HEADLINE ANATOMYHEADLINE ANATOMY
headline writing Copy
Headline: TEASER – captures your attention “CLOSE SHAVE” TELLER – identifies topic -- Relay for Life TELLER – organizes pep rally, funds
donated for cancer research
BONUS:Texturevisually reinforces the theme
headline writing Copy
Clever word play enhances content
Alliteration
Antonym, synonym, homonym
Onomatopoeia
Rhyme
Pun
LITERARY DEVICESLITERARY DEVICES
headline writing Copy
Homecoming fans experience
Wet, Wild Washout
Thunder, lightning cause Homecoming
BASHtoCRASH
Get a Reign CheckHomecoming ceremony washes out
Lightning stormdestroys HomecomingRealReignWreck
Alliteration
Rhyme & Onomatopoeia
Homonym
Pun
LITERARY DEVICESLITERARY DEVICES
headline writing CopyLITERARY DEVICESLITERARY DEVICESONOMATOPOEIA
headline writing CopyLITERARY DEVICESLITERARY DEVICESALLUSION
headline writing CopyLITERARY DEVICESLITERARY DEVICESALLUSION
headline writing CopyLITERARY DEVICESLITERARY DEVICESPUN/ALLUSION
headline writing CopyLITERARY DEVICESLITERARY DEVICESBEFORE & AFTER(like Wheel of Fortune)
headline writing CopyLITERARY DEVICESLITERARY DEVICESALLITERATION
headline writing CopyLITERARY DEVICESLITERARY DEVICESRHYME
headline writing CopyLITERARY DEVICESLITERARY DEVICESHOMONYM
headline writing CopyLITERARY DEVICESLITERARY DEVICESPUN
headline writing CopyVISUAL/VERBALVISUAL/VERBALCONNECTION
• The headline also establishes a visual/verbal connection.
•The message of the spread is illustrated by the dominant photo and supported by the headline.
headline writing CopyHEADLINESHEADLINESthe VISUAL-VERBAL CONNECTION
headline writing CopyHEADLINESHEADLINESthe VISUAL-VERBAL CONNECTION
headline writing CopyHEADLINESHEADLINESthe VISUAL-VERBAL CONNECTION