Digital Assets:Converting Traffic to CustomersPresented by Lindsey Fair

Digital Assets=Digital bits that convert in someway to money (your cash cows)

Where in the (marketing) cycle does it fit in?

What is the call to action?Does the customer know that?

If you’re customers don’t know where they’re going, any click will take them to your competitor who will show them the way.

Make it Simple! Every customer should get what they

came for in the shortest amount of time. The trick is knowing what they came for.