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CONTENT IS KING!Content Curation
www.boscoanthony.com #FPREACH #SMWVAN
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Content Strategy
The practise of planning for content curation, creation, delivery and governance.
A curator arranges, catalogues and displays collections of data.
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CONTENT IMPACT
PANDA/PENGUIN
SERP
BRANDING
ENGAGEMENT
CONVERSION
COMMUNITY
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Whats the Buzz on “Content Curation”
Is the act of discovering, gathering and presenting digital content that surrounds a specific matter.
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Content Curation | Where
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When does content strategy
kick in? “After, Keyword Research!”
“Demand”“Brand Protection”
“Engagement” “Social Monitoring”
“Trends”
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The focus! Thursday, September 27, 2012
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CONTENT MOLECULES
A curator is an information chemist that mixes atoms together to build an info molecule and then adds value to it!
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Content Strategy
Types
Demand
Style Rules
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Demand | Research
Keyword Research
SEO
Search Engine Results Page.
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Rules | Guidelines
Language
Gender of author
Type of writing
Must mention
Hot keywords
Guidelines
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Types | Display
Infographics
Articles, blogs, texts
Interview
Social Media Platforms
Video / Audio / Podcasts
Predictions or Presentations
Power points, Keynotes
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Content Style | Approach
Interview
Reporting | Stories
Debate
News
Opinion based
How to
Predictions, Analysis
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Content Distribution Funnel
Presentation Sites
Blog Networks
Ads, Paid, Solo
Podcast Networks
Press Releases
Forums / Groups
Email Marketing
Social Bookmarks
Social Platforms
Social Networking
Article Directories
Video Networks
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If content is king, multiscreen is queen!
Desktops keeps us productive and informed
Smart phones keep us connected
Tablets keep us entertained
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“EVERY COMPANY NEEDS TO BE THEIR OWN MEDIA COMPANY” - TOM FEREMSKI
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