Download - Content Marketing Tactics Planner 2015
![Page 1: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/1.jpg)
![Page 2: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/2.jpg)
–
–
–
–
Foreword
If you reproduce data from this survey, please cite and link back to curata.com
![Page 3: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/3.jpg)
If you reproduce data from this survey, please cite and link back to curata.com
![Page 4: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/4.jpg)
•
•
•
If you reproduce data from this survey, please cite and link back to curata.com
![Page 5: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/5.jpg)
If you reproduce data from this survey, please cite and link back to curata.com
![Page 6: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/6.jpg)
–
–
–
–
If you reproduce data from this survey, please cite and link back to curata.com
![Page 7: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/7.jpg)
If you reproduce data from this survey, please cite and link back to curata.com
![Page 8: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/8.jpg)
If you reproduce data from this survey, please cite and link back to curata.com
![Page 9: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/9.jpg)
If you reproduce data from this survey, please cite and link back to curata.com
![Page 10: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/10.jpg)
•
•
•
•
•
•
•
If you reproduce data from this survey, please cite and link back to curata.com
![Page 11: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/11.jpg)
If you reproduce data from this survey, please cite and link back to curata.com
![Page 12: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/12.jpg)
If you reproduce data from this survey, please cite and link back to curata.com
![Page 13: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/13.jpg)
•
•
Curata's 2015 Content Marketing Tactics & Technology Planner
If you reproduce data from this survey, please cite and link back to curata.com
![Page 14: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/14.jpg)
![Page 15: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/15.jpg)
If you reproduce data from this survey, please cite and link back to curata.com
![Page 16: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/16.jpg)
•
•
If you reproduce data from this survey, please cite and link back to curata.com
![Page 17: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/17.jpg)
If you reproduce data from this survey, please cite and link back to curata.com
![Page 18: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/18.jpg)
If you reproduce data from this survey, please cite and link back to curata.com
![Page 19: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/19.jpg)
Marketers’ top two concerns are
limited budget and lack of
resources to create enough
content.
If you reproduce data from this survey, please cite and link back to curata.com
![Page 20: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/20.jpg)
creating
quality
content…
…and
measuring
the impact
of content.
Leading marketers
or the “foxes” are
focusing on:
![Page 21: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/21.jpg)
•
•
•
*Leading marketers or the “foxes” are most concerned with #3, 4 & 5
If you reproduce data from this survey, please cite and link back to curata.com
![Page 22: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/22.jpg)
If you reproduce data from this survey, please cite and link back to curata.com
![Page 23: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/23.jpg)
•
•
0%
10%
20%
30%
40%
50%
60%
70%
If you reproduce data from this survey, please cite and link back to curata.com
![Page 24: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/24.jpg)
If you reproduce data from this survey, please cite and link back to curata.com
![Page 25: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/25.jpg)
If you reproduce data from this survey, please cite and link back to curata.com
![Page 26: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/26.jpg)
•
•
•
•
•
0%
10%
20%
30%
40%
50%
60%
All Companies Leaders
If you reproduce data from this survey, please cite and link back to curata.com
![Page 27: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/27.jpg)
•
•
•
•
•
•
If you reproduce data from this survey, please cite and link back to curata.com
![Page 28: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/28.jpg)
If you reproduce data from this survey, please cite and link back to curata.com
![Page 29: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/29.jpg)
If you reproduce data from this survey, please cite and link back to curata.com
![Page 30: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/30.jpg)
If you reproduce data from this survey, please cite and link back to curata.com
![Page 31: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/31.jpg)
1. 2. 3.
The common theme among leading marketers:
stretch your dollar.
These marketers are asking themselves:
What content do I
already have?
How can I reuse and
repurpose content?
How can I collaborate
and curate?
If you reproduce data from this survey, please cite and link back to curata.com
![Page 32: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/32.jpg)
![Page 33: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/33.jpg)
•
•
•
•
•
•
If you reproduce data from this survey, please cite and link back to curata.com
![Page 34: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/34.jpg)
If you reproduce data from this survey, please cite and link back to curata.com
![Page 35: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/35.jpg)
If you reproduce data from this survey, please cite and link back to curata.com
![Page 36: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/36.jpg)
0%
10%
20%
30%
40%
50%
60%
70%
All Companies Leaders
If you reproduce data from this survey, please cite and link back to curata.com
![Page 37: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/37.jpg)
Use the Content Marketing Pyramid to execute a content campaign, assuring optimal content consumption,reuse and
reach.
TM
If you reproduce data from this survey, please cite and link back to curata.com
![Page 38: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/38.jpg)
If you reproduce data from this survey, please cite and link back to curata.com
![Page 39: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/39.jpg)
Most content is
in our own voice. Buyers
demand more.
: “We can’t create
enough content every week!”
If you reproduce data from this survey, please cite and link back to curata.com
![Page 40: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/40.jpg)
Curata's 2014 Content Marketing Tactics Planner
•
•
•
If you reproduce data from this survey, please cite and link back to curata.com
![Page 41: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/41.jpg)
• “ ”•
•
If you reproduce data from this survey, please cite and link back to curata.com
![Page 42: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/42.jpg)
“
”
If you reproduce data from this survey, please cite and link back to curata.com
![Page 43: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/43.jpg)
If you reproduce data from this survey, please cite and link back to curata.com
![Page 44: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/44.jpg)
•
•
Curata's 2014 Content Marketing Tactics Planner
If you reproduce data from this survey, please cite and link back to curata.com
![Page 45: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/45.jpg)
If you reproduce data from this survey, please cite and link back to curata.com
![Page 46: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/46.jpg)
If you reproduce data from this survey, please cite and link back to curata.com
![Page 47: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/47.jpg)
If you reproduce data from this survey, please cite and link back to curata.com
![Page 48: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/48.jpg)
••
•
•
•
If you reproduce data from this survey, please cite and link back to curata.com
![Page 49: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/49.jpg)
If you reproduce data from this survey, please cite and link back to curata.com
![Page 50: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/50.jpg)
content marketing
![Page 51: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/51.jpg)
If you reproduce data from this survey, please cite and link back to curata.com
![Page 52: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/52.jpg)
•
•
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%Increase No Change
If you reproduce data from this survey, please cite and link back to curata.com
Curata's 2015 Content Marketing Tactics & Technology Planner
![Page 53: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/53.jpg)
If you reproduce data from this survey, please cite and link back to curata.com
![Page 54: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/54.jpg)
If you reproduce data from this survey, please cite and link back to curata.com
![Page 55: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/55.jpg)
If you reproduce data from this survey, please cite and link back to curata.com
![Page 56: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/56.jpg)
If you reproduce data from this survey, please cite and link back to curata.com56
![Page 57: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/57.jpg)
Curata's 2015 Content Marketing Tactics & Technology Planner
If you reproduce data from this survey, please cite and link back to curata.com
![Page 58: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/58.jpg)
Curata's 2015 Content Marketing Tactics & Technology Planner
0%
5%
10%
15%
20%
25%
If you reproduce data from this survey, please cite and link back to curata.com
![Page 59: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/59.jpg)
Curata's 2015 Content Marketing Tactics & Technology Planner
4.4
3.9
3.6
3.5
3.3
2.4 •
•
If you reproduce data from this survey, please cite and link back to curata.com
![Page 60: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/60.jpg)
Curata's 2015 Content Marketing Tactics & Technology Planner
•
All Companies Leaders
If you reproduce data from this survey, please cite and link back to curata.com
![Page 61: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/61.jpg)
•
•
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
If you reproduce data from this survey, please cite and link back to curata.com
![Page 62: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/62.jpg)
1
2
3
4
5
Not at all Important
ExtremelyImportant
If you reproduce data from this survey, please cite and link back to curata.com
![Page 63: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/63.jpg)
63
1/3rd of companies have either “moderately”
or “fully” integrated their marketing and sales
force automation systems.
If you reproduce data from this survey, please cite and link back to curata.com
![Page 64: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/64.jpg)
•
All Companies Leaders
If you reproduce data from this survey, please cite and link back to curata.com
![Page 65: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/65.jpg)
•
•
•
#AMAVEC#AMAVEC
If you reproduce data from this survey, please cite and link back to curata.com
![Page 66: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/66.jpg)
If you reproduce data from this survey, please cite and link back to curata.com
![Page 67: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/67.jpg)
•
•
•
•
•
If you reproduce data from this survey, please cite and link back to curata.com
![Page 68: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/68.jpg)
•
•
•
![Page 69: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/69.jpg)
If you reproduce data from this survey, please cite and link back to curata.com
![Page 70: Content Marketing Tactics Planner 2015](https://reader034.vdocuments.mx/reader034/viewer/2022042722/579055091a28ab900c932b7b/html5/thumbnails/70.jpg)