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Presented By: Dave Rohrer
Senior SEO, Covario@daver
Content Marketing (Tools)
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CM Basic 1: Format
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CM Basic 2: Idea Starters
• Holidays (Father’s Day, Halloween)• Special Days (International Joke Day, April Fool’s Day, Boss
Appreciation Day )• Special Weeks (3rd week of April is “Organize Your Files Week”)• Special Months (January is National Book Month, April is
National Pecan Month)• Geek or Cult Following Celebrations (iPhone release, Talk like
a pirate day, Harry Potter/Star Wars/Rocky Horror movies)• Historical Events (Moon Landing, Haley’s Comet, D-Day)• Local Events (County Fair, Chamber of Commerce, Street
Festivals)• Sports (Olympics, NCAA, Local Teams, Bar Leagues, etc.)• And more
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CM Basic 3: Content Should
• Content that tells a story• Content that inspires us to action• Content that challenges our assumptions• Content that makes us laugh or smile• Content that confirms our assumptions• Content that has unexpected twists• Content that reveals secrets• Content where David defeats Goliath• Content that reminds us that we matter• Content that reminds us that dreams can come true
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3rd Party Tools And Widgets
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Infographic Tools
• http://piktochart.com/• http://www.easel.ly/• http://infogr.am/• http://creately.com/• http://create.visual.ly/• http://www.slideshare.net/
kgude/free-visual-tools-snd-2012-cleveland-presentation
• http://www.statsilk.com/• http://inkscape.org/• http://chartsbin.com/
• http://www.tableausoftware.com/public/gallery/taleof100
• http://www.gapminder.org/• http://www.sacmeq.org/
statplanet/• http://charts.hohli.com/• http://vizlab.nytimes.com/• http://
manyeyes.alphaworks.ibm.com/manyeyes/
• http://www.gapminder.org/• http://www.balsamiq.com/• http://venngage.com/
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Image Editing Skills?
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Word Cloud Tools
• Wordle.net• Tagxedo.com• Tagul.com• ABCya.com• Worditout.com• Tocloud.com
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Word Cloud Tools - Wordle
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Word Cloud Tools - Tagxedo
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Developers Raise Your Hands!
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JavaScript & CSS Tools• Parallax Scrolling• Image Gallery• Funky Page Layouts• CSS Graphs• Games (Yes can be done in
Flash)• Options are endless with
JQuery
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Inspiration!
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JavaScript Coded Tools
• Source: http://selection.datavisualization.ch/
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JavaScript Coded Tools
• Source: http://timeline.verite.co/
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WordPress Tools
• Theme Features– Sliders and Image Gallery– Poke around!
• League Managers• Calculators• Cartoons
– Example: http://wordpress.org/extend/plugins/wp-cartoon/
• Maps• And just extend the heck out of WP!
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Maps
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More Maps! WordPress Style
• Google Maps Widget - http://wordpress.org/extend/plugins/google-maps-widget/
• WP Flexible Map - http://wordpress.org/extend/plugins/wp-flexible-map/
• Leaflet Maps Maker- http://wordpress.org/extend/plugins/leaflet-maps-marker/
• 766 more at http://wordpress.org/extend/plugins/search.php?q=maps
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Comprehensive Google Map Plugin
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Settings
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Map Controls
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MAP MARKER ICONS!!!!
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KML URL
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Embed Code
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Plug-in Uses
• Local Restaurants• Family Trip (blog)• Map X Near Local Store Location• Anything With GPS or Address Can
Be Mapped
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My 7 Step Process
1. Brain Storm Concept2. Set up Excel or Google Doc3. Research Locations and Addresses
A. YelpB. Google/Bing SearchesC. FoursquareD. Try not to yell at sites that keep addresses in images (you will
quickly lose your voice)4. Convert Address to GPS coordinates5. Convert CSV to KML file6. Upload File7. Alter settings on plugin to your liking, link to KML file, add code to
post and BOOM!
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NOLA
1. Concept – Local Tourist Attractions to Pubcon2. Google Doc Link: https://docs.google.com/spreadsheet/ccc?
key=0AqhE2hFqFCiqdHh5bDJqZ2Zha2dXMG1yT1BNMTRYN0E#gid=0
3. Research Locations and Addresses
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NOLA
4. Convert Address to GPS coordinates using http://www.findlatitudeandlongitude.com/batch-geocode/
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NOLA
5. Convert CSV to KML file via http://kmltools.nobletech.com/csv2kml/
6. Upload File
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NOLA
7. Alter settings on plugin to your liking, link to KML file, add code to post and BOOM!
[google-map-v3 width="500" height="350" zoom="2" maptype="hybrid" mapalign="center" directionhint="false" language="default" poweredby="false" maptypecontrol="true" pancontrol="true" zoomcontrol="true" scalecontrol="true" streetviewcontrol="false" scrollwheelcontrol="false" draggable="true" tiltfourtyfive="false" addmarkermashupbubble="false" addmarkermashupbubble="false" kml="http://mydomain.com/uploads/myfile.kml" bubbleautopan="true" showbike="false" showtraffic="false" showpanoramio="false"]