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Position2 Overview
Pioneers and Leaders in Social Media Monitoring Technology and Digital Marketing Services: Experienced, expert teams
Social Media Listening
Position2 Brand Monitor
Real-Time Listening & Engagement Platform for the Enterprise
Marketing Services
Digital Marketing Services
SEM/SEO
Social Media Marketing
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Position2 Brand MonitorTM at a Glance
Brand MonitorTM is a Social Media Monitoring
Platform for:
• Social Media Marketing: Monitoring online conversations & trends in real time and direct engagement
• Market Research: Identifying sentiment, demographics, geographic location of posts about brands, competitors and products
• Brand Awareness: Identifying influencers, share of voice, engagement metrics
• Customer Service: Identifying and responding to customer issues via social media in real time
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How does Brand MonitorTM help companies?
Monitor social media
conversations to support
Brand Reputation
Management
Research and
Development
Sales Lead Generation
Customer Service
Marketing
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Key Focus Areas
5
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Position2 Brand MonitorTM Editions
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Status Snapshot at a Glance
The Brand MonitorTM Dashboard helps answer:
• How much buzz was generated about each search topic?
• Which channel brought in the most conversations?
• How did this search topic fare on sentiment?
• Which websites brought in the most conversations?
• What are the most popular keywords associated with each search topic?
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River of News in Real Time
The Brand MonitorTM Posts page helps answer:
• What are the latest, most relevant posts on this search topic?
• Which posts are positive? How many are negative or neutral?
• How can I respond to a post or share it internally/externally?
• Which posts came in via blogs/twitter /news sites/video sites etc?
• How influential is a particular author?
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Engage Directly with Tweeple
The Brand MonitorTM Integrated Twitter Client
• Share posts, tweet URLs and announce news to Twitter users, using multiple accounts.
• Retweet or reply to any Twitter conversation instantly.
• Built-in URL shorterner. (bit.ly)
• Schedule tweets, updates multiple accounts at once.
• View Twitter user profiles and influencer scores powered by Klout.
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Engage Directly with Fans
The Brand MonitorTM Integrated Facebook Client
• Manage multiple Facebook accounts and Facebook Pages from within Brand Monitor.
• Engage with fans: “Like”, comment on updates, view photographs and videos directly.
• Share, email and add notes to Facebook updates, just like other posts.
• Integration with Facebook Insights.
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Send Leads to Your CRM Platform
The Brand MonitorTM Salesforce Integration
• Find an interesting post by a prospective customer?
• Send that author’s contact information to your Salesforce system as a lead.
• Any post’s author can be sent to Salesforce. Some contact information will be prefilled.
• Capture and transfer Salesforce custom fields as well. Other CRM platforms can also be added.
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Position2 Customers (partial)
Position2 BrandMonitorTM
MarketingServices
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Thank You
Contact Position2: +1 (800) 725-5507 or 650-618-8900
Zubin Tavaria: [email protected]
http://brandmonitor.position2.com