Considering the Whole Document
Vocab & a Quick Review of Kimbal & Hawkins Chapter 4
With the Whole Document Consider• Looks, touch/feel, smell, sound, & taste (?)• Perception• Culture• Rhetoric• Conventions• Human factors • Transformation• Cost• Single-sourcing • Format
Whole Document Vocab• Folio: sheet of paper folded in half• Codex: a multiple page document with a spine
that binds the document together and hinges open• Leaflet: a document on one piece of paper, can
be folded• Creep: when multiple folios are nested the inside
folio’s edges “creep” out (or stick out) increasingly further the deeper the folio is nested
• Signature: Stacks of folios bound together• Bleed: When the design extends to the end of the
page, often created by printing on bigger paper and trimming. It is generally more expensive.
Things to Think About
• How many documents do you use in a day?• PDFs: a nice print & screen format that
includes information about the typography, images, and layout. It should look the same on any computer and printed
• Fold: Check out pages 90-107 for some great fold ideas if you are doing a brochure
• What is the most important thing you took away from today’s Williams reading?
Have Fun and Design Well!