Download - Connecting with Clients on Facebook
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Connecting with Clients
By USA Benefits Group
on
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A QUESTION FOR YOU.
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WHERE YOUR CUSTOMERS ARE?
ARE YOU…
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Facebook is the social media leader, and they
have the numbers to prove it.
1.26 BILLION Facebook
users
1.23B monthly
active users
128M daily active users in
the US
Average time spent/visit
What this means for Businesses…
Average likes per
user
Over 2 Billion connections between local businesses and
people.
of Americans say Facebook has a greater
impact on their purchasing behavior than any other social
network.
47% In an average week, there are more than
645 million views and over
13 million comments on local business Facebook Pages.
20minutes
40
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TIME TO GET CONNECTED!
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Get a Facebook Business Page
Step1
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a Facebook Business Page
Notice I said…
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Do NOT promote your business through a personal Facebook profile
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Facebook is not a fan of thisand besides…
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Your clients don’t want to see this…(no matter how adorable it is)
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And your family and friends don’t want to see this…
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And your family and friends don’t want to see this…
BUY NOW!
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And your family and friends don’t want to see this…
BUY NOW! Look at what I’m selling!
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And your family and friends don’t want to see this…
BUY NOW! Look at what I’m selling!
GREAT
PRICES!
HURRY IN!
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Start by going tohttp://www.facebook.com/page/create
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Select ‘Local Business’
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Select ‘Local Business’
Category:
Business or Place Name:
Health/Medical/Pharmacy
Your Name
AddressCity/StateZipPhone:How clients contact you
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Set up your PageType in “Insurance Agent” for the Category
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Set up your Page
Fill in the description
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Set up your Page
Add a link to your USABG website
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Set up your Page
Choose a smart username
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Set up your Page
If you have an actual office space for your clients, select ‘Yes.’ Otherwise, pick ‘No.’
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Finishing Up
Add your profile
picture
Add your Page to your favorites section
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Get to Know Your Business
Page
Step2
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Admin Panel-Edit Page
Information
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Admin Panel-Edit Page
Information
- Manage Admins
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Admin Panel-Edit Page
Information
- Manage Admins
- Invite & Share
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Admin Panel-Edit Page
Information
- Manage Admins
- Invite & Share
- Promote Page
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Admin Panel-Edit Page Information
- Manage Admins
- Invite & Share
- Promote Page
- Insights
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Info & Posts- Name & Profile Picture
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Info & Posts- Name & Profile Picture
- About You
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Info & Posts- Name & Profile Picture
- About You
- Timeline
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Info & Posts- Name & Profile Picture
- About You
- Timeline
- Invite Friends
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Customize Your Business Page
Step3
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Update Your Information
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Update Your InformationCategory:Local Businesses: Health/Medical/Pharmacy
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Update Your InformationCategory:Local Businesses: Health/Medical/Pharmacy
Hours of Operation
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Update Your InformationCategory:Local Businesses: Health/Medical/Pharmacy
Hours of Operation
Long Description
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Update Your InformationCategory:Local Businesses: Health/Medical/Pharmacy
Hours of Operation
Long Description
Email Address
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Add a Cover PhotoNo promotions, coupons, or advertisements
Not primarily text
Cannot infringe on anyone else’s copyright
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Add a Cover PhotoNo promotions, coupons, or advertisements
Not primarily text
Cannot infringe on anyone else’s copyright
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Finding Your Page
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Start Posting to Your Wall
Step4
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‘What should I post and
how often?’
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Content50/30/20 Rule
50% News30% Personality20% Business
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Content50/30/20 Rule
50% News30% Personality20% Business
Be Positive
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Content50/30/20 Rule
50% News30% Personality20% Business
Be Positive
Use Emoticons <3
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Content50/30/20 Rule
50% News30% Personality20% Business
Be Positive
Use Emoticons <3Show Appreciation
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FrequencyStart with 5 times per weekAdjust based on
interaction
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FrequencyStart with 5 times per weekAdjust based on
interactionTry ‘non-busy’ hoursPosts published between 8 p.m. and 7 a.m. receive 14% more interaction
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FrequencyStart with 5 times per weekAdjust based on
interactionTry ‘non-busy’ hoursPosts published between 8 p.m. and 7 a.m. receive 14% more interaction
WeekendsUsers check FB more on the weekends
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Other Content TipsKeep it Simple
Aim for a fifth grade level
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Other Content TipsKeep it Simple
Aim for a fifth grade level
Make it Interesting‘Shares’ are the best word of
mouth
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Other Content TipsKeep it Simple
Aim for a fifth grade level
Make it Interesting
Don’t Spam!Only 1 – 2 times per day
‘Shares’ are the best word of mouth
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Other Content TipsKeep it Simple
Aim for a fifth grade level
Think outside the cube
Make it Interesting
Don’t Spam!Only 1 – 2 times per day
‘Shares’ are the best word of mouth
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Build Your Community
Step5
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How do I get people to follow
me?
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InvitationsYour Facebook Friends
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InvitationsYour Facebook FriendsImport contact listsCreate an email template
Email Contacts
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InvitationsYour Facebook FriendsImport contact listsCreate an email template
Email Contacts
Business CardsFlyers/Posters/Mailers
Print Marketing
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InvitationsYour Facebook FriendsImport contact listsCreate an email template
Email Contacts
Business CardsFlyers/Posters/Mailers
Print Marketing
Text Messaging
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Be VisibleCross-Promote
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Be VisibleCross-PromotePresentations
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Be Visible
Button LinksEmailsWebsiteBlog
Cross-PromotePresentations
Printed MaterialsBusiness DisplayPersonal FB Page
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Network‘Like’ other businesses
Other agents’ pagesCarriersUSABG
Local – restaurants, dealerships, etc.
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Network‘Like’ other businesses
Tag other businesses
Other agents’ pagesCarriersUSABG
Local – restaurants, dealerships, etc.
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Network‘Like’ other businesses
Tag other businesses
Other agents’ pagesCarriersUSABG
Local – restaurants, dealerships, etc.
Comment on blogs
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Network‘Like’ other businesses
Tag other businesses
Other agents’ pagesCarriersUSABG
Local – restaurants, dealerships, etc.
Comment on blogsGuest post on blogs
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Advertising
AgeGenderCareerLocation
Ad Options
Target Groups
Sponsored StoriesPromoted Posts
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IncentivesContests & GiveawaysShare/Like ContestsPhoto ContestsHoliday-RelatedMost Referrals
PrizesRestaurant Gift Cards
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Quality ContentBetter Images
Encourage ConversationConsistent RoutineInsider InformationFocus on the Fans
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LET’S RECAP.
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BUILDING AND CONNECTING TO YOUR CLIENTS THROUGH FACEBOOK.
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GET A FACEBOOK BUSINESS PAGE1
2
3
4
5
GET TO KNOW YOUR PAGE
CUSTOMIZE YOUR PAGE
POST CONTENT
BUILD YOUR AUDIENCE
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QUESTIONS?