Download - Connecting Coulee Parenting
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Connecting Coulee Parenting
Noelle CampbellCamilo Echeverri Bernal
Danielle HendrixSarah Miller
Kimberly Slichter
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Introduction● Our goal is to connect Coulee Parenting Connection to parents
everywhere through the creation and regular use of various social media outlets, ranging from Twitter to BuzzFeed and Vine.
● Facebook is a great start, but being on multiple social media outlets allows for further social reach and influence.
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● We have created a Twitter account for your convenience: @couleeparenting
● Tweet whenever you release a new issue
● Aim to tweet up to 10 times a day
● Suggested times:
○ Early morning when kids wake up
○ Mid-afternoon during nap time
○ Evenings when kids are in bed
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● Some things to tweet about:
○ Links to BuzzFeed
○ Promote your Vine contest and Mother’s Day giveaway
○ Parenting tips
○ Cute quotes from kids
○ Upcoming events
○ Ask parents questions
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Post Ideas• Use the handle
@couleeparenting● Post magazine covers when
issues come out● Take photos at events
○ Set up a hashtag for other event-goers
● Behind-the-scenes shots of photo shoots
● Promote products or places● Post contest and giveaway
ads
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Customer Interaction● Regram photos of kids’ artwork● Hold video or photo competitions for most talented/cutest kids● Create hashtags for certain days
○ #mommymonday
○ #wednesdad
○ #fashionfriday● Encourage use of popular hashtags
○ #tbt for both parents and children
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ine
● For the April 19 Easter event, parents can post videos of their children taking part in it.
○ Customers and staff can vote on the funniest/cutest video.
● Do other themed video contests
○ The winning video is featured on the main site.
○ Themed video contests could include Halloween, Thanksgiving and Christmas.
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• Have employees Vine from family-friendly vacations and events
o This gives followers ideas for places to go to and activities to do.
• The suggested hashtag is #couleeparenting.
o For the upcoming Easter event, #EasterEggCPHunt2014
• Re-vine popular/funny videos that your own followers tag or that employees make
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● Education lists based off of parenting tips and guides
○ Steps to effectively putting your kid to bed
○ How to get your household to eat healthy
○ Ways to making learning and homework fun
● Comical lists that most parents can relate to
○ Taking your child to the movies for the first time
○ The emotions during their first day of school
○ The fight for attention between your kid and your pet
username: CouleeParenting
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● We have created a Pinterest account for you: couleeparenting. It’s already connected to Twitter - just connect it to Facebook.
● Create boards to promote your articles from each issue
● Pin links for your Mother’s Day Giveaway, other contests and BuzzFeed to increase traffic and views.
● Suggested board ideas:
○ Family fun vacations
○ Kid-friendly crafts
○ Healthy snacks
○ Parenting tips
○ Just for mom
○ Just for dad
○ A board for local Coulee events
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• Engage with the Pinterest community.o Comment on others’
posts and reply to comments on your own posts.
o Re-pin relevant content that applies to your boards.
• Enable a “Pin It” button for all of the content on your websiteo This button encourages
readers to pin content directly from your website and shows you what resonates most with readers.