No Big Data - But Right Questions!
by Lutz Finger
Philosophy of Today: Data’ism
so
urc
e: g
oo
ge
tre
nd
s
Searc
h
Fre
quency
Time
It’s all about Patterns
Success Stories All Over...
Benchmark Recommendation & Filter Predict
“Big Data is bullshit.” Harper Reed, CTO at Obama for America
Despite that…
We could have predicted this…
Do we want Big Data?
Petabyte
No! We want Small Data!
Petabyte
Byte
We want actionable
Insights!
? Actionable
Insights
Is the
Hardest
Part
Your Companies company_name profile_viewer_
l1m
non_employee_follow
er_cnt
cmp_page_view
er_l1m
inmails_sent_
l1m
Amazon - profile views 456805 1078127 31686 89245
Salesforce - non employee follower 229050 405356 19610 9621
Intel Corporation - page views 251278 485120 14433 6297
Siemens - employee follower count 293901 697984
Logos to be done..
Data by
itself
is
USELESS
Information by
itself
is
USELESS
Only Action Counts!
Disruption through Data - Where to Hire Biz Development & Relationship Management Skills
Data
by L
ink
ed
In
Disruption through Data - Where to Hire Biz Development & Relationship Management Skills
Data by LinkedIn
Disruption through Data:
Who To Market to
Da
ta b
y
Lin
ke
dIn
Disruption through Data:
Who To Market to
Da
ta b
y
Lin
ke
dIn
Disruption through Data:
Who To Market to Data by LinkedIn
Disruption through Data:
Who To Market to
Only in Finance
Data
by L
ink
ed
In
Disruption through Data:
Who To Market to
Only in Finance
Data
by L
ink
ed
In
Only in Business Development
Da
ta b
y L
ink
ed
In
Career Planning
330+ Million Member at LinkedIn
60.000 with a Job Title that might fit
1.000 who switched after 3 to 8 years
500 who had the same career path
THE ECONOMIC GRAPH
DATA IS KING
Photo by Pablo Silveira de Noronha Ribeiro under Creative Commons
Data Creates Innovation
By A
lista
ir C
roll
How to build a Data Team
Data Scientist
BI Analyst
Data Scientist
BI Analyst
Engineer
Data Scientist
BI Analyst
Engineer
Product Manager
Data Scientist
BI Analyst
Engineer
Product Manager
Communication Skills Domain Knowledge