LinkedIn reaches a unique audience
Source: comScore Cross Visitation , Media Metrix, May’15 , US. Desktop Only.
40MUnique monthly
visitors
17.9M UMVof LinkedIn users do
not visit Indeed.com
87%
5.2M
of LinkedIn users do not visit
Stackoverflow.com
7.3M UMV
93%3M
of LinkedIn users do not visit
Glassdoor.com
6.5M UMV
93%
2.9M
7.5M UMV of LinkedIn users
do not visit Monster.com
94%
2.5M
of LinkedIn users do not visit
CareerBuilder.com
95% 6.1MUMV 2.2M
Desktop Only
LinkedIn reaches a unique audience
Source: comScore Cross Visitation , Media Metrix, May’15 , US. Multiplatofrm.
101MUnique monthly
visitors
38.7M UMVof LinkedIn users do
not visit Indeed.com
79%
21M
of LinkedIn users do not visit
Stackoverflow.com
7.5M UMV
96%4.5M
of LinkedIn users do not visit
Glassdoor.com
15.6M UMV
90%
1M
22M UMV of LinkedIn users
do not visit Monster.com
86%
13.9M
of LinkedIn users do not visit
CareerBuilder.com
95% 9.6MUMV 5.6M
Multiplatform
LinkedIn reaches many more Professionals in the Technology Industry
Source: ComScore Cross visitation, Plan Metrix. ’15 US. Desktop Only
Technology Professionals = those who work in the Computer Industry or have a computer/ mathematical job title (As reported by Plan matrix panelists)
4.3MUnique monthly
visitors
2.0M UMV
of LinkedIn users do not visit Indeed.com
86%
.59M of LinkedIn users do not visit
Stackoverflow.com.87M UMV
92%
.34M
of LinkedIn users do not visit
Glassdoor.com
.79M UMV
91%
.38M
1.0M UMV
of LinkedIn users do not visit Monster.com
93%
.33M
of LinkedIn users do not visit
CareerBuilder.com
97% .46MUMV
.15M
Industry Snapshot: TechnologyTotal
Audience VisitingAverage Daily
VisitorsTotal Pages Viewed (M)
Total Minutes Spent (M)
LinkedIn 4,325,201 657,291 188 160Indeed 2,032,577 185,194 52 32
CareerBuilder 464,669 34,540 7 6
Monster 1,011,131 55,220 11 8Glassdoor 788,417 56,985 10 5Stackoverflow 869,905 119,192 24 14
Source: ComScore Cross visitation, Plan Metrix. Feb’15 US. Desktop Only Professionals in the Technology Industry = those who work in the Computer Industry or have a computer/ mathematical job title (As reported by Plan matrix panelists)
LinkedIn’s Shared Audience
Indeed 13.6%
CareerBuilder 3.5%
Monster 7.5%
Glassdoor 8.8%
Stackoverflow 7.9%
Take-aways• There are twice as many Tech Professionals on
LinkedIn vs. Indeed
• Only 7.5% of Tech Professionals on LinkedIn visit Monster & 7.9% visit Stackoverflow
• 12x more Tech professionals visit LinkedIn daily than Monster
• Total pages viewed on LinkedIn is 27x higher than CareerBuilder
LinkedIn reaches a large number of Software Professionals
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlySoftware Professionals = those who have a computer/ mathematical (programmers /software engg.. / system admins/ actuaries) job title (As reported by Plan matrix panelists)
1.9MUnique monthly
visitors
.54M UMVof LinkedIn users
do not visit Indeed.com
91%
.17M
of LinkedIn users do not visit
Stackoverflow.com
.35M UMV
93%.13M
of LinkedIn users do not visit
Glassdoor.com
.22M UMV
94%
.12M
.19M UMV
of LinkedIn users do not visit Monster.com
95%
.10M
of LinkedIn users do not visit
CareerBuilder.com
99%.07MUMV
.03M
Audience Snapshot: Software ProfessionalsTotal
Audience VisitingAverage Daily
VisitorsTotal Pages Viewed (M)
Total Minutes Spent (M)
LinkedIn 1,885,309 320,878 115 88Indeed 541,010 39,784 11 6
CareerBuilder 72,103 6,147 1 1
Monster 193,124 11,146 2 1Glassdoor 217,363 12,383 2 1Stackoverflow 347,790 54,069 14 7
Source: ComScore Cross visitation, Plan Metrix. Feb’15 US. Desktop Only Software Professionals = those who have a computer/ mathematical (programmers /software engg.. / system admins/ actuaries) job title (As reported by Plan matrix panelists)
Take-aways• There are 3x as many Software professionals on
LinkedIn vs. Indeed
• Only 6.1% of Software professionals on LinkedIn visit Glassdoor
• 29x more Software professionals visit LinkedIn daily than Monster
• Total pages viewed on LinkedIn is 8x higher than Stackoverflow
LinkedIn’s Shared Audience
Indeed 8.8%
CareerBuilder 1.3%
Monster 5.1%
Glassdoor 6.1%
Stackoverflow 6.8%
LinkedIn reaches many more professionals in Healthcare Industry
* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyProfessionals in the Healthcare Industry = those who work as Healthcare practitioners/ technicians/ healthcare support/ other medical services or hospitals
1.5MUnique monthly
visitors
.9M UMV
of LinkedIn users do not visit Indeed.com
87%
.2Mof LinkedIn users do
not visit Stackoverflow.com
.18M UMV
97%.04M
of LinkedIn users do not visit Glassdoor.com
.3M UMV
92%
.13M
.33M UMV
of LinkedIn users do not visit Monster.com
93%
.11M
of LinkedIn users do not visit
CareerBuilder.com
98%.19MUMV
.03M
Industry Snapshot: Healthcare
LinkedIn’s Shared Audience
Indeed 13.0%
CareerBuilder 2.2%
Monster 7.0%
Glassdoor 8.4%
Stackoverflow 2.7%
Take-aways• There are twice as many Healthcare Professionals on
LinkedIn vs. Indeed
• 9x more Healthcare professionals visit LinkedIn daily than Monster
• Total pages viewed on LinkedIn is 13x higher than CareerBuilder
• Only 8.4% of Healthcare professionals on LinkedIn visit Glassdoor
* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in the Healthcare Industry = those who work as Healthcare practitioners/ technicians/ healthcare support/ other medical services or hospitals
Total Audience Visiting
Average Daily Visitors
Total Pages Viewed (M)
Total Minutes Spent (M)
LinkedIn 1,532,662 176,995 36 32
Indeed 898,348 89,842 26 16
CareerBuilder 190,296 12,910 3 2
Monster 324,574 19,194 3 2
Glassdoor 301,203 19,263 3 2
Stackoverflow 181,624 11,608 1 1
LinkedIn reaches many more Health Practitioners
* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyHealth Practitioners = those who have Healthcare practitioners/ technicians as job title (As reported by Plan matrix panelists)
672KUnique monthly
visitors
323K UMVof LinkedIn users do
not visit Indeed.com
92%
55Kof LinkedIn users do
not visit Stackoverflow.com
65K UMV
98%17K
of LinkedIn users do not visit Glassdoor.com
103K UMV
94%
43K
76K UMV of LinkedIn users do
not visit Monster.com
95%
33K
of LinkedIn users do not visit
CareerBuilder.com
98%41KUMV
14K
Audience Snapshot: Healthcare PractitionersTotal
Audience VisitingAverage Daily
VisitorsTotal Pages Viewed (M)
Total Minutes Spent (M)
LinkedIn 672,429 69,314 13 11
Indeed 322,512 31,298 9 7
CareerBuilder 41,063 2,465 -- --
Monster 75,881 5,627 1 --
Glassdoor 103,110 5,698 1 1
Stackoverflow 64,839 -- -- --
* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Health Practitioners = those who have Healthcare practitioners/ technicians as job title (As reported by Plan matrix panelists)
LinkedIn’s Shared Audience
Indeed 8.2%
CareerBuilder 2.1%
Monster 4.9%
Glassdoor 6.4%
Stackoverflow 2.5%
Take-aways• There are twice as many Healthcare Practitioners on
LinkedIn vs. Indeed
• Only 2.1% of Healthcare Practitioners on LinkedIn visit CareerBuilder
• 12x more Healthcare Practitioners visit LinkedIn daily than Monster
• Total minutes spent on LinkedIn is 21x higher than Glassdoor
LinkedIn reaches many more Healthcare Support Professionals
* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyHealthcare Support Professionals= those who have Healthcare support (medical/dental assistant, aides, professional caregivers) job title (As reported by Plan matrix panelists)
467KUnique monthly
visitors
377K UMV
of LinkedIn users do not visit Indeed.com
80%
95K
of LinkedIn users do not visit
Stackoverflow.com
53K UMV
98%8K
of LinkedIn users do not visit Glassdoor.com
117K UMV
86%
67K
196K UMV
of LinkedIn users do not visit Monster.com
86%
66K
of LinkedIn users do not visit
CareerBuilder.com
97%100KUMV
15K
Audience Snapshot: Health Support Professionals Total
Audience VisitingAverage Daily
VisitorsTotal Pages Viewed (M)
Total Minutes Spent (M)
LinkedIn 466,745 66,891 16 14Indeed 376,532 40,721 13 7
CareerBuilder 99,786 7,987 2 1
Monster 196,145 11,389 2 2Glassdoor 117,453 8,023 1 1Stackoverflow 52,635 -- -- --
* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Healthcare Support Professionals= those who have Healthcare support (medical/dental assistant, aides, professional caregivers) job title (As reported by Plan matrix panelists)
LinkedIn’s Shared Audience
Indeed 20.3%
CareerBuilder 3.1%
Monster 14.1%
Glassdoor 14.3%
Stackoverflow 1.6%
Take-aways• There are 5x as many Health Support Professionals on
LinkedIn vs. CareerBuilder
• Only 20.3 % of Health Support Professionals on LinkedIn visit Indeed
• 6x more Healthcare Support professionals visit LinkedIn daily than Monster
• Total pages viewed on LinkedIn is 8x higher than CareerBuilder
LinkedIn reaches many more Professionals in the Food Services Industry
* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyProfessionals in Food Svc.= those who work in the Food Services industry or have a Food Preparation & serving job title (As reported by Plan matrix panelists)
542KUnique monthly
visitors
255K UMVof LinkedIn users do
not visit Indeed.com
90%
55K
of LinkedIn users do not visit
Stackoverflow.com73K UMV
98%11K
of LinkedIn users do not visit
Glassdoor.com
74K UMV
93%
36K
66K UMV
of LinkedIn users do not visit Monster.com
94%
34K
of LinkedIn users do not visit
CareerBuilder.com
98%53KUMV
10K
Industry Snapshot: Food ServicesTotal
Audience VisitingAverage Daily
VisitorsTotal Pages Viewed (M)
Total Minutes Spent (M)
LinkedIn 542,231 69,473 18 18Indeed 255,253 17,210 4 2
CareerBuilder 53,432 2,915 1 0
Monster 65,808 3,796 1 0Glassdoor 73,735 10,788 2 1Stackoverflow 72,577 -- -- --
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Food Svc.= those who work in the Food Services industry or have a Food Preparation & serving job title (As reported by Plan matrix panelists)
Take-aways• There are twice as many Professional in Food Svc.
Industry on LinkedIn vs. Indeed
• Only 8.8% of Food Svc. Professional on LinkedIn visit Stackoverflow
• 18x more Food Svc. Professionals visit LinkedIn daily than Monster
• Total pages viewed on LinkedIn is 23x higher than CareerBuilder
LinkedIn’s Shared Audience
Indeed 11.6%
CareerBuilder 1.8%
Monster 6.4%
Glassdoor 12.6%
Stackoverflow 8.8%
LinkedIn reaches many more Professionals in the Food Retail & Services Industry
* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyProfessionals in Food Svc.& Retail= those who work in the Food Services/ Retail industry or have a Food Preparation & serving job title (As reported by Plan matrix panelists)
1.0MUnique monthly
visitors
.5M UMV
of LinkedIn users do not visit Indeed.com
90%.1M
of LinkedIn users do not visit
Stackoverflow.com
.16M UMV
97%.03M
of LinkedIn users do not visit
Glassdoor.com
.16M UMV
95%
.06M
.08M UMV
of LinkedIn users do not visit Monster.com
96%
.04M
of LinkedIn users do not visit
CareerBuilder.com
99%
.07MUMV
.01M
Industry Snapshot: Food Retail &ServicesTotal
Audience VisitingAverage Daily
VisitorsTotal Pages Viewed (M)
Total Minutes Spent (M)
LinkedIn 1,006,667 126,288 30 27Indeed 496,185 34,937 8 5
CareerBuilder 74,569 4,014 1 1
Monster 83,590 4,699 1 1Glassdoor 163,718 15,293 3 2Stackoverflow 157,632 11,911 2 1
* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Food Svc.& Retail= those who work in the Food Services/ Retail industry or have a Food Preparation & serving job title (As reported by Plan matrix panelists)
Take-aways• There are twice as many Food Industry
Professionals on LinkedIn vs. Indeed
• Only 3% of Food Industry Professionals on LinkedIn visit Stackoverflow
• 27x more Food Industry Professionals visit LinkedIn daily than Monster
• Total pages viewed on LinkedIn is 29x higher than CareerBuilder
LinkedIn’s Shared Audience
Indeed 10.4%
CareerBuilder 1.3%
Monster 3.6%
Glassdoor 5.5%
Stackoverflow 3.0%
LinkedIn reaches many more Professionals in the Retail Industry
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyProfessionals in Retail Industry = those who work in Retail industry (other than Food Retail) (As reported by Plan matrix panelists)
2.1MUnique monthly
visitors
1M UMVof LinkedIn users
do not visit Indeed.com
85%
311K
of LinkedIn users do not visit
Stackoverflow.com
.41M UMV
92%173K
of LinkedIn users do not visit
Glassdoor.com
.42M UMV
90%
203K
.76M UMV
of LinkedIn users do not visit Monster.com
85%
299K
of LinkedIn users do not visit
CareerBuilder.com
94%.3MUMV
131K
Industry Snapshot: RetailTotal
Audience VisitingAverage Daily
VisitorsTotal Pages Viewed (M)
Total Minutes Spent (M)
LinkedIn 2,051,666 307,138 85 77Indeed 1,045,729 97,722 23 14
CareerBuilder 335,130 19,538 5 5
Monster 755,592 48,177 9 11Glassdoor 422,619 30,235 6 3Stackoverflow 407,446 33,550 7 4
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Retail Industry= those who work in Retail industry (other than Food Retail) (As reported by Plan matrix panelists)
Take-aways• There are twice as many Retail professionals on
LinkedIn vs. Indeed
• Only 8.4% of Retail professionals on LinkedIn visit Stackoverflow
• 6x more Retail professionals visit LinkedIn daily than Monster
• Total pages viewed on LinkedIn is 16x higher than CareerBuilder
LinkedIn’s Shared Audience
Indeed 15.1%
CareerBuilder 6.4%
Monster 14.6%
Glassdoor 9.9%
Stackoverflow 8.4%
LinkedIn reaches many more Architecture & Engineering Professionals
* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyArchitecture & Engg.. Professionals = those who have Architecture/Engineering as job title (As reported by Plan matrix panelists)
778KUnique monthly
visitors
253K UMV
of LinkedIn users do not
visit Indeed.com
83%
129K
of LinkedIn users do not visit
Stackoverflow.com
191K UMV
87%101K
of LinkedIn users do not visit Glassdoor.com
151K UMV
88%
97K
94K UMV
of LinkedIn users do not visit Monster.com
93%
55K
of LinkedIn users do not visit
CareerBuilder.com
95%44KUMV
39K
Audience Snapshot: Architecture/Engg. ProfessionalsTotal
Audience VisitingAverage Daily
VisitorsTotal Pages Viewed (M)
Total Minutes Spent (M)
LinkedIn 778,107 167,207 40 37Indeed 253,010 32,276 4 2
CareerBuilder 44,430 -- -- --
Monster 94,384 4,660 1 --Glassdoor 151,213 9,237 1 --Stackoverflow 191,154 33,169 5 3
* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Architecture & Engg. Professionals = those who have Architecture/Engineering as job title (As reported by Plan matrix panelists)
Take-aways• There are 3x as many Architecture/ Engg.
Professionals on LinkedIn vs. Indeed
• Only 7.1% of Architecture/ Engg. Professionals on LinkedIn visit Monster
• Architecture/ Engg. Professionals spent 17x more minutes on LinkedIn than Indeed
• Total pages viewed on LinkedIn is 11x higher than Stakeoverflow
LinkedIn’s Shared Audience
Indeed 16.5%
CareerBuilder 5.0%
Monster 7.1%
Glassdoor 12.4%
Stackoverflow 13.0%
LinkedIn reaches many more Professionals in the Construction Industry
* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyProfessionals in Construction Industry = those who work in the Construction Industry or have a construction job title (As reported by Plan matrix panelists)
1.3MUnique monthly
visitors
.4M UMVof LinkedIn users do
not visit Indeed.com
92%
.11M
of LinkedIn users do not visit
Stackoverflow.com.3M UMV
91%.11M
of LinkedIn users do not visit Glassdoor.com
.16M UMV
95%
.07M
.13M UMV
of LinkedIn users do not visit Monster.com
96%
.06M
of LinkedIn users do not visit
CareerBuilder.com
96%.1MUMV
.05M
Industry Snapshot: ConstructionTotal
Audience VisitingAverage Daily
VisitorsTotal Pages Viewed (M)
Total Minutes Spent (M)
LinkedIn 1,272,015 189,128 38 36Indeed 390,869 44,740 12 8
CareerBuilder 96,326 7,282 1 1
Monster 127,026 5,962 1 1Glassdoor 160,924 10,376 1 1Stackoverflow 292,262 36,044 6 4
* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Construction Industry = those who work in the Construction Industry or have a construction job title (As reported by Plan matrix panelists)
Take-aways• There are 3x as many Construction Industry
professionals on LinkedIn vs. Indeed
• Only 8.8% of Construction Industry professionals on LinkedIn visit Stackoverflow
• 32x more Construction professionals visit LinkedIn daily than Monster
• Total pages viewed on LinkedIn is 43x higher than CareerBuilder
LinkedIn’s Shared Audience
Indeed 8.5%
CareerBuilder 3.7%
Monster 4.4%
Glassdoor 5.2%
Stackoverflow 8.8%
LinkedIn reaches many more Professionals Advertising/ Media/ Sales
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyAdvertising/ Media/ Sales Professionals = those who work in the Advertising Industry or have a Arts/Design/Media/ Sports/ entertainment/Sales job title (As reported by Plan matrix panelists)
2.8MUnique monthly
visitors
1.7M UMV
of LinkedIn users do not visit Indeed.com
82%.52M
of LinkedIn users do not visit
Stackoverflow.com.73M UMV
89%.32M
of LinkedIn users do not visit Glassdoor.com
.73M UMV
87%
.36M
1M UMV
of LinkedIn users do not visit Monster.com
86%
.4M
of LinkedIn users do not visit
CareerBuilder.com
95%
.37MUMV
.15M
Industry Snapshot: Advertising/ Media/ SalesTotal
Audience VisitingAverage Daily
VisitorsTotal Pages Viewed (M)
Total Minutes Spent (M)
LinkedIn 2,791,374 427,653 105 93Indeed 1,732,508 180,385 55 32
CareerBuilder 373,323 30,299 7 5
Monster 997,586 59,170 12 11Glassdoor 733,050 55,713 10 6Stackoverflow 729,018 69,602 12 7
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Advertising/ Media/ Sales Professionals = those who work in the Advertising Industry or have a Arts/Design/Media/ Sports/ entertainment/Sales job title (As reported by Plan matrix panelists)
Take-aways• There are twice as many Advertising/ Media/ Sales
Professionals on LinkedIn vs. Indeed
• Only 12.7% of Advertising/ Media/ Sales Professionals on LinkedIn visit Glassdoor
• 7x more Advertising/ Media/ Sales Professionals visit LinkedIn daily than Monster
• Total pages viewed on LinkedIn is 15x higher than CareerBuilder
LinkedIn’s Shared Audience
Indeed 18.5%
CareerBuilder 5.3%
Monster 14.4%
Glassdoor 12.7%
Stackoverflow 11.5%
LinkedIn reaches a large number of Sales Professionals
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlySales Professionals = those who have a Sales job title (As reported by Plan matrix panelists)
2.2MUnique monthly
visitors
1.3M UMV
of LinkedIn users do not visit Indeed.com
82%.4M
of LinkedIn users do not visit
Stackoverflow.com
.53M UMV
89%.25M
of LinkedIn users do not visit Glassdoor.com
.56M UMV
88%
.27M
.91M UMV
of LinkedIn users do not visit Monster.com
84%
.36M
of LinkedIn users do not visit
CareerBuilder.com
94%.34MUMV
.13M
Audience Snapshot: Sales ProfessionalsTotal
Audience VisitingAverage Daily
VisitorsTotal Pages Viewed (M)
Total Minutes Spent (M)
LinkedIn 2,380,252 350,211 90 75Indeed 1,055,851 116,191 28 18
CareerBuilder 200,383 13,002 2 1
Monster 671,550 44,763 11 6Glassdoor 378,573 32,403 4 3Stackoverflow 468,641 50,165 7 4
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Sales Professionals = those who have a Sales job title (As reported by Plan matrix panelists)
Take-aways• There are twice as many Sales professionals on
LinkedIn vs. Indeed
• Only 7.4% of Sales professionals on LinkedIn visit Glassdoor
• 8x more Sales professionals visit LinkedIn daily than Monster
• Total pages viewed on LinkedIn is 57x higher than CareerBuilder
LinkedIn’s Shared Audience
Indeed 15.1%
CareerBuilder 3.6%
Monster 9.5%
Glassdoor 7.4%
Stackoverflow 12.7%
LinkedIn reaches many more Community & Social Service Professionals
* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyProfessionals in Community & social service= those who have a Community & social service job title (As reported by Plan matrix panelists)
204KUnique monthly
visitors
67K UMV
of LinkedIn users do not visit Indeed.com
94%
12K
of LinkedIn users do not visit
Glassdoor.com
40K UMV
98%
3K
11K UMV of LinkedIn users do
not visit Monster.com
99%
2K
of LinkedIn users do not visit
CareerBuilder.com
100%3K
UMV1K
Audience Snapshot: Community/Social Service ProfessionalsTotal
Audience VisitingAverage Daily
VisitorsTotal Pages Viewed (M)
Total Minutes Spent (M)
LinkedIn 203,762 16,421 2 2Indeed 66,700 -- -- --
CareerBuilder 3,269 -- -- --
Monster 10,608 -- -- --Glassdoor 39,743 -- -- --Stackoverflow 14,063 -- -- --
* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Community & social service= those who have a Community & social service job title (As reported by Plan matrix panelists)
Take-aways• There are 3x as many Social Service Professionals on
LinkedIn vs. Indeed
• Only 1.5% of Social Service Professionals on LinkedIn visit Glassdoor
LinkedIn’s Shared Audience
Indeed 6.0%
CareerBuilder .4%
Monster 1.1%
Glassdoor 1.5%
LinkedIn reaches many more Professionals in the Real Estate Industry
* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyReal Estate Professionals = those who work in the Real Estate Industry (As reported by Plan matrix panelists)
442KUnique monthly
visitors
117K UMVof LinkedIn users do
not visit Indeed.com
92%
34Kof LinkedIn users do
not visit Stackoverflow.com
86K UMV
89%47K
of LinkedIn users do not visit Glassdoor.com
76K UMV
90%
46K
49K UMV
of LinkedIn users do not visit Monster.com
95%
20K
of LinkedIn users do not visit
CareerBuilder.com
97%24KUMV
14K
Industry Snapshot: Real EstateTotal
Audience VisitingAverage Daily
VisitorsTotal Pages Viewed (M)
Total Minutes Spent (M)
LinkedIn 442,305 102,377 15 14Indeed 116,589 18,288 3 1
CareerBuilder 24,187 -- -- --
Monster 49,034 -- -- --Glassdoor 76,306 -- -- --Stackoverflow 86,155 -- -- --
* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Real Estate Professionals = those who work in the Real Estate Industry (As reported by Plan matrix panelists)
Take-aways• There are 4x as many Real Estate Professionals on
LinkedIn vs. Indeed
• Only 10.5% of Real Estate Professionals on LinkedIn visit Glassdoor
• 6x more Real Estate Professionals visit LinkedIn daily than Indeed
LinkedIn’s Shared Audience
Indeed 7.8%
CareerBuilder 3.2%
Monster 4.6%
Glassdoor 10.5%
Stackoverflow 10.6%
LinkedIn reaches many more Professionals in Production
* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyProfessionals in Production = those who have a Production job title (As reported by Plan matrix panelists)
757KUnique monthly
visitors
330K UMV
of LinkedIn users do not visit Indeed.com
88%
88Kof LinkedIn users do
not visit Stackoverflow.com
130K UMV
91%67K
of LinkedIn users do not visit Glassdoor.com
152K UMV
87%
95K
112K UMV
of LinkedIn users do not visit Monster.com
94%
48K
of LinkedIn users do not visit
CareerBuilder.com
98%
32KUMV
14K
Audience Snapshot: Professionals in ProductionTotal
Audience VisitingAverage Daily
VisitorsTotal Pages Viewed (M)
Total Minutes Spent (M)
LinkedIn 756,768 142,204 39 43Indeed 330,321 31,559 6 5CareerBuilder 32,403 -- -- -- Monster 111,824 6,452 1 1Glassdoor 152,200 11,513 1 1Stackoverflow 129,789 -- -- --
* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Production = those who have a Production job title (As reported by Plan matrix panelists)
Take-aways• There are 2x as many Production professionals on
LinkedIn vs. Indeed
• Only 6.4% of Production professionals on LinkedIn visit Monster
• 12x more Production professionals visit LinkedIn daily than Glassdoor
• Total pages viewed on LinkedIn is 6x higher than Indeed
LinkedIn’s Shared Audience
Indeed 11.6%
CareerBuilder 1.8%
Monster 6.4%
Glassdoor 12.6%
Stackoverflow 8.8%
LinkedIn reaches many more Professionals in Mechanical & Industrial Engg.
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyProfessionals in Mechanical & Industrial Engg. = those who work in the Manufacturing/Processing/Mining/raw Materials industries (As reported by Plan matrix panelists)
1.7MUnique monthly
visitors
.8M UMVof LinkedIn users do
not visit Indeed.com
86%
.24Mof LinkedIn users do
not visit Stackoverflow.com
.26M UMV
92%.14M
of LinkedIn users do not visit Glassdoor.com
.35M UMV
88%
.2M
.26M UMV
of LinkedIn users do not visit Monster.com
95%
.09M
of LinkedIn users do not visit
CareerBuilder.com
96%
.19MUMV
.06M
Industry Snapshot: Mechanical & Industrial Engg.Total
Audience VisitingAverage Daily
VisitorsTotal Pages Viewed (M)
Total Minutes Spent (M)
LinkedIn 1,690,094 297,018 71 69Indeed 795,091 73,915 19 12
CareerBuilder 190,727 14,328 3 2
Monster 263,996 16,178 3 2Glassdoor 349,175 24,365 3 2Stackoverflow 262,900 34,946 8 5
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in Mechanical & Industrial Engg. = those who work in the Manufacturing/Processing/Mining/raw Materials industries (As reported by Plan matrix panelists)
Take-aways• There are 2x as many Mechanical & Industrial
Engineering professionals on LinkedIn vs. Indeed
• Only 3.6% of Mechanical & Industrial Engineering professionals on LinkedIn visit CareerBuilder
• 18x more Mechanical & Industrial Engineering professionals visit LinkedIn daily than Monster
• Total pages viewed on LinkedIn is 23x higher than CareerBuilder
LinkedIn’s Shared Audience
Indeed 14.2%
CareerBuilder 3.6%
Monster 5.3%
Glassdoor 11.6%
Stackoverflow 8.2%
LinkedIn reaches many more Education Professionals
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop only.Education Professionals = those who are in the Elementary/ Secondary/ College Education Industry or have a Education/ Training/Librarian job title (As reported by Plan matrix panelists)
3.6MUnique monthly
visitors
1.8M UMV
of LinkedIn users do not
visit Indeed.com
85%
.52M
of LinkedIn users do not visit
Stackoverflow.com
.72M UMV
95%.2M
of LinkedIn users do not visit Glassdoor.com
.64M UMV
91%
.32M
.57M UMV of LinkedIn users do
not visit Monster.com
94%
.23M
of LinkedIn users do not visit
CareerBuilder.com
96%
.37MUMV
.15M
Audience Snapshot: Education Professionals Total
Audience VisitingAverage Daily
VisitorsTotal Pages Viewed (M)
Total Minutes Spent (M)
LinkedIn 3,588,000 539,631 144 124Indeed 1,771,908 189,302 56 36
CareerBuilder 366,960 36,300 6 5
Monster 564,859 44,379 10 7Glassdoor 639,663 43,959 6 5Stackoverflow 716,707 75,763 12 9
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop only.Education Professionals = those who are in the Elementary/ Secondary/ College Education Industry or have a Education/ Training/Librarian job title (As reported by Plan matrix panelists)
LinkedIn’s Shared Audience
Indeed 14.6%
CareerBuilder 4.1%
Monster 6.5%
Glassdoor 8.9%
Stackoverflow 5.2%
Take-aways• There are twice as many Education Professionals on
LinkedIn vs. Indeed
• Only 8.9% of Education Professionals on LinkedIn visit Glassdoor
• 12x more Education professionals visit LinkedIn daily than Monster
• Total pages viewed on LinkedIn is 24x higher than CareerBuilder
LinkedIn reaches many more Professionals in the Materials Movement & Transportation Industry
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyProfessionals in Transportation & Material Moving = those who work in the Transportation/ communication/Public utilities industry or have a transportation/ material moving job title (As reported by Plan matrix panelists)
.96MUnique monthly
visitors
.47M UMV
of LinkedIn users do not visit Indeed.com
85%
.14Mof LinkedIn users do
not visit Stackoverflow.com
.22M UMV
87%.13M
of LinkedIn users do not visit Glassdoor.com.19M
UMV
90%
.09M
.31M UMV
of LinkedIn users do not visit Monster.com
90%
.09M
of LinkedIn users do not visit
CareerBuilder.com
97%
.09MUMV
.03M
Industry Snapshot: Material Movement & TransportationTotal
Audience VisitingAverage Daily
VisitorsTotal Pages Viewed (M)
Total Minutes Spent (M)
LinkedIn 959,013 144,024 35 38Indeed 467,952 48,254 15 9
CareerBuilder 88,740 4,769 1 1
Monster 313,098 17,702 4 2Glassdoor 188,211 12,205 2 1Stackoverflow 216,527 17,093 3 2
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyProfessionals in Transportation & Material Moving = those who work in the Transportation/ communication/Public utilities industry or have a transportation/ material moving job title (As reported by Plan matrix panelists)
Take-aways• There are twice as many Transportation
professionals on LinkedIn vs. Indeed
• Only 9.8% of Transportation professionals on LinkedIn visit Monster
• 8x more Transportation professionals visit LinkedIn daily than Monster
• Total pages viewed on LinkedIn is 36x higher than CareerBuilder
LinkedIn’s Shared Audience
Indeed 14.7%
CareerBuilder 2.7%
Monster 9.8%
Glassdoor 9.7%
Stackoverflow 13.2%
LinkedIn reaches many more Professionals in the Finance Industry
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyProfessionals in the Finance Industry = those who work in the Finance/Insurance Industry or have a Accountant/CPA/ Financial advisor/ Business or financial Ops specialist job title (As reported by Plan matrix panelists)
1.3MUnique monthly
visitors
.74M UMV
of LinkedIn users do not visit Indeed.com
82%
.23M
of LinkedIn users do not visit
Stackoverflow.com
.32M UMV
87%.16M
of LinkedIn users do not visit Glassdoor.com
.36M UMV
84%
.21M
.48M UMV
of LinkedIn users do not visit Monster.com
86%
.18M
of LinkedIn users do not visit
CareerBuilder.com
93%
.26MUMV
.09M
Industry Snapshot: FinanceTotal
Audience VisitingAverage Daily
VisitorsTotal Pages Viewed (M)
Total Minutes Spent (M)
LinkedIn 1,294,858 213,539 54 44Indeed 739,814 99,480 28 17
CareerBuilder 256,049 20,626 3 3
Monster 478,002 32,459 5 3Glassdoor 356,731 29,622 4 3Stackoverflow 317,383 41,602 7 4
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in the Finance Industry= those who work in the Finance/Insurance Industry or have a Accountant/CPA/ Financial advisor/ Business or financial Ops specialist job title (As reported by Plan matrix panelists)
Take-aways• There are twice as many Finance Professionals on
LinkedIn vs. Indeed
• Only 12.7% of Finance Professionals on LinkedIn visit Stackoverflow
• 7x more Finance Professionals visit LinkedIn daily than Monster
• Total pages viewed on LinkedIn is 17x higher than CareerBuilder
LinkedIn’s Shared Audience
Indeed 17.9%
CareerBuilder 7.0%
Monster 14.2%
Glassdoor 15.9%
Stackoverflow 12.7%
LinkedIn reaches many more Professionals in the Insurance Industry
* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyProfessionals in the Insurance Industry = those who work in the Insurance Industry (As reported by Plan matrix panelists)
212KUnique monthly
visitors
109K UMVof LinkedIn users do
not visit Indeed.com
94%
13K
of LinkedIn users do not visit Glassdoor.com
45K UMV
89%
24K
22K UMV
of LinkedIn users do not visit Monster.com
99%
2K
of LinkedIn users do not visit
CareerBuilder.com
98%
32KUMV 4K
of LinkedIn users do not visit
Stackoverflow.com
.41K UMV
89%.23K
Industry Snapshot: InsuranceTotal
Audience VisitingAverage Daily
VisitorsTotal Pages Viewed (M)
Total Minutes Spent (M)
LinkedIn 211,887 25,213 4 4
Indeed 108,580 8,970 4 3CareerBuilder 32,400 -- -- -- Monster 22,131 -- -- --Glassdoor 44,618 -- -- --Stackoverflow 41,137 -- -- --
* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Professionals in the Insurance Industry = those who work in the Insurance Industry (As reported by Plan matrix panelists)
Take-aways• There are 2x as many Insurance Professionals on
LinkedIn vs. Indeed
• Only 11.1% of Insurance Professionals on LinkedIn visit Glassdoor
LinkedIn’s Shared Audience
Indeed 6.3%
CareerBuilder 2.0%
Monster 1.1%
Glassdoor 11.1%
Stackoverflow 11.0%
LinkedIn reaches a large number of Accountants/CPAs
* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyAccountants /CPAs= those who have a Accountant/ CPA job title (As reported by Plan matrix panelists)
611KUnique monthly
visitors
406K UMVof LinkedIn users do
not visit Indeed.com
75%
155Kof LinkedIn users do
not visit Stackoverflow.com
176K UMV
85%93K
of LinkedIn users do not visit Glassdoor.com
202K UMV
79%
129K
358K UMV
of LinkedIn users do not visit Monster.com
79%
131K
of LinkedIn users do not visit
CareerBuilder.com
89%
171KUMV
70K
Audience Snapshot: Accountants/ CPATotal
Audience VisitingAverage Daily
VisitorsTotal Pages Viewed (M)
Total Minutes Spent (M)
LinkedIn 610,712 104,469 26 19Indeed 405,899 61,185 16 10
CareerBuilder 170,598 15,114 2 2
Monster 357,764 24,386 4 3Glassdoor 201,609 19,792 3 2Stackoverflow 175,867 28,288 4 2
Take-aways• There are twice as many Accountants/ CPAs on
LinkedIn vs. Indeed
• Only 15.3% of Accountants/ CPAs on LinkedIn visit Stackoverflow
• 4x more Accountants/ CPAs visit LinkedIn daily than Monster
• Total pages viewed on LinkedIn is 12x higher than CareerBuilder
LinkedIn’s Shared Audience
Indeed 25.3%
CareerBuilder 11.4%
Monster 21.1%
Glassdoor 21.1%
Stackoverflow 15.3%
* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyAccountants /CPAs= those who have a Accountant/ CPA job title (As reported by Plan matrix panelists)
LinkedIn reaches a large number of Financial Advisors
* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyFinancial Advisors = those who have a Financial Advisor job title (As reported by Plan matrix panelists)
14KUnique monthly
visitors
8.9K UMVof LinkedIn users do
not visit Indeed.com
97%
.4K
of LinkedIn users do not visit Glassdoor.com
.79K UMV
96%
.5K
2.3K UMV
of LinkedIn users do not visit Monster.com
97%
.4K
of LinkedIn users do not visit
CareerBuilder.com
99%
.68KUMV
.2K
Audience Snapshot: Financial AdvisorsTotal
Audience Visiting
LinkedIn 14,011
Indeed 8,851CareerBuilder 681
Monster 2,288
Glassdoor 785
* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Financial Advisors = those who have a Financial Advisor job title (As reported by Plan matrix panelists)
Take-aways• There are 2x as many Financial Advisors on LinkedIn vs. Indeed
• Only 1% of Financial Advisors on LinkedIn visit CareerBuilder.com
LinkedIn’s Shared Audience
Indeed 2.6%
CareerBuilder 1.1%
Monster 2.9%
Glassdoor 3.6%
LinkedIn reaches many more Admin Support Professionals
* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyAdmin Support = those who have Office & Admin support job title (As reported by Plan matrix panelists)
1.3MUnique monthly
visitors
.74M UMV
of LinkedIn users do not visit Indeed.com
86%
.18Mof LinkedIn users do
not visit Stackoverflow.com
.22M UMV
93%.09M
of LinkedIn users do not visit Glassdoor.com
.25M UMV
91%
.12M
.48M UMV of LinkedIn users do
not visit Monster.com
89%
.15M
of LinkedIn users do not visit
CareerBuilder.com
94%.21MUMV
.07M
Audience Snapshot: Admin Support ProfessionalsTotal
Audience VisitingAverage Daily
VisitorsTotal Pages Viewed (M)
Total Minutes Spent (M)
LinkedIn 1,282,194 180,311 53 52Indeed 741,999 80,941 26 16
CareerBuilder 214,437 16,622 5 3
Monster 476,198 30,828 6 5Glassdoor 251,195 22,084 4 2Stackoverflow 215,415 15,248 2 2
* Some bases are low. Use for directional purposes only.Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only Admin Support = those who have Office & Admin support job title (As reported by Plan matrix panelists)
LinkedIn’s Shared Audience
Indeed 14.2%
CareerBuilder 5.6%
Monster 11.4%
Glassdoor 9.0%
Stackoverflow 7.1%
Take-aways• There are twice as many Admin Support Professionals
on LinkedIn vs. Indeed
• Only 11.4% of Admin Support Professionals on LinkedIn visit Monster
• 6x more Admin Support Professionals visit LinkedIn daily than Monster
• Total pages viewed on LinkedIn is 11x higher than CareerBuilder
LinkedIn reaches many more C-Level/ Top Executives
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyC-Level/ Top executives = those who have a C-Level/ Manager+ (VP, Director/ Manager) job title (As reported by Plan matrix panelists)
2.5MUnique monthly
visitors
.82M UMV
of LinkedIn users do not visit Indeed.com
89%
.27M
of LinkedIn users do not visit
Stackoverflow.com
.41M UMV
93%.19M
of LinkedIn users do not visit Glassdoor.com
.43M UMV
88%
.29M
.2M UMV of LinkedIn users do
not visit Monster.com
97%
.07M
of LinkedIn users do not visit
CareerBuilder.com
97%.19MUMV
.08M
Audience Snapshot: C-Suite/ Top ExecutivesTotal
Audience VisitingAverage Daily
VisitorsTotal Pages Viewed (M)
Total Minutes Spent (M)
LinkedIn 2,469,174 437,797 102 102Indeed 814,588 68,560 20 12
CareerBuilder 188,158 12,314 2 2
Monster 197,012 10,439 2 1Glassdoor 427,468 27,962 4 3Stackoverflow 412,868 40,155 7 5
Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop OnlyC-Level/ Top executives = those who have a C-Level/ Manager+ (VP, Director/ Manager) job title (As reported by Plan matrix panelists)
LinkedIn’s Shared Audience
Indeed 10.9%
CareerBuilder 3.1%
Monster 2.9%
Glassdoor 11.6%
Stackoverflow 7.5%
Take-aways• There are 3x as many Top Executives on LinkedIn vs.
Indeed
• Only 11.6% of Top Executives on LinkedIn visit Glassdoor
• 42x more Top executives visit LinkedIn daily than Monster
• Total pages viewed on LinkedIn is 54x higher than CareerBuilder