Download - Completely personal experience cpe
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Understanding and Shaping the Customers’ Psyche
(CPE)
GiantChief Innovation [email protected]
Creative Thinking
Completely Personal Experience
Image by Pink Floyd
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CPECompletely Personal Experience
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?CPE
ESSENCEWAY OF LIFELOVE*HATESPIRIT
Image by Pink Floyd
Completely Personal Experience
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Completely Personal ExperienceCPE
1.431.160
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Completely Personal ExperienceCPE
No Boundaries, Age, Gender, Psychography
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Completely Personal ExperienceCPE
$ 2.800
$ 4.070
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Next Battle
Product
CPECompletely Personal Experience
Brand
Milestone
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Food Physiological
Belonging - Love
Self-Esteem
Safety
Self-Actualization
Water
Shelter
Security Stability
Freedom from fear
Friends Family
Lover
Achievement Mastery
Recognition Respect
Pursue Inner Talent
Creativity Fulfillment
Maslow’s Hierarchy of Need
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Food Physiological
Belonging - Love
Self-Esteem
Safety
Self-Actualization
Water Shelter
Security Stability
Freedom from fear
Friends Family
Lover
Achievement Mastery
Recognition Respect
Pursue Inner Talent
Creativity
Fulfillment
Maslow’s Hierarchy of NeedCPE Completely
Personal Experience
Loyalist
Sensible
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Loyalist
Sensible
CPE Completely Personal Experience
Logic
Basic Need
Physical
Logic+Emotion
Secondary Need
Visual
Indulgence
State of Mind
Spiritual
Basic Need
Experience
Enlightenment
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Logic Emotion
CPE
HonestyIntimacy
Experience
CPE
CPE
LoyalistWish Fulfillment
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Avatar
Creating Completely Personal Experience
PurposeSentimental Value
Image by Pink Floyd
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Purpose
Avatar
CPEPurpose
Sentimental Value
Future ProofReliable ReputableRespectable
FunctionalUsefulAdvantageousValuable
ConsistentSteadyExpectedPersistent
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Useful Advantageous
Valuable
FunctionalusefuladvantageousValuable
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FunctionalPurpose
Democracy
Information Crosses all Borders
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Reliable
Reputable
Respectable
Future ProofReliable ReputableRespectable
Future ProofPurpose
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Future ProofPurpose
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Steady
Expected
Persistent
ConsistentSteadyExpectedPersistent
Sam SOCIAL NETWORK PortfolioConsistent
Purpose
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ConsistentPurpose
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ConsistentPurpose
Kosmetika Indonesia
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S e n t i m e n t a l Va l u e
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Sentimental Value
Avatar
CPEPurpose
Sentimental Value
ContrastContradict
ConnectEngageStory
SimplicityUnexpectednessCredibility
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StorySentimental Value
StorySimplicityUnexpectednessconcreteness
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StorySentimental Value
Low Tar & Nicotine ?Sam Branding and Design Portfolio
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WalkmanBlack
12 Song
iPodWhite
12000 Song
ContrastSentimental Value
Contradict
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ContrastSentimental Value
Makan Sepuasnya
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ConnectSentimental Value
Engage
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ConnectSentimental Value
Tukul Arwana
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ConnectSentimental Value
Sam Branding and Design Portfolio
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A v a t a r ( s p i r i t u a l p r o j e c t i o n )
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Avatar
Avatar
CPEPurpose
Sentimental Value
EnlightenmentExperiences
PrimeMoverConcretenessConditions
Similarity
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ConditionAVATAR
Similarity
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ConditionAVATAR
Kesuksesan BlackBerry di Indonesia selain biaya yang rendah juga kecanduan berkirim pesan dan posting Facebook
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EnlightenmentAVATAR
Experiences
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EnlightenmentAVATAR
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PrimeMoverAVATAR
Concreteness
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PrimeMoverAVATAR
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CPE Completely Personal Experience
Individual
Loyalist
Mainstream
EnlightenmentPRIME-MOVER
Clique
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CPE Cycle
Image by Pink Floyd
CPE
Community
Awareness Mainstream
Primemover Loyalist
Innovation
Advantages
Threat
CPE Cycle
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CPE
Image by Pink Floyd
Purpose
Functional Future Proof Consistent
Sentimental ValueStory Contrast Connect
AvatarConditions Enlightenment PrimeMover
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