Complete, Correct, and Current Addresses
Complete the address Leverage software and data to provide the missing information
ZIP + 4®, street name, city, state, directional
Correct the address Is the address deliverable? Misspellings and approved abbreviations (Publication 28) Make sure the city, state, and ZIP Code™ are correct
Keep the address current Has the person, family, or business moved? Are there municipality introduced changes? This is an ongoing process
StandardizeStandardizeStandardizeStandardize
Address Quality Foundation
CASS-Certified SoftwareCASS-Certified SoftwareTMTM
ValidateValidate
LACSLinkLACSLink TMTM
DPVDPV TMTM
AEC / AEC IIAEC / AEC II TMTM
UpdateUpdateNCOALinkNCOALink TMTM
ANKLinkANKLink TMTM
ACSACSTMTM
New Address Quality Tools and Initiatives
Identification of “vacant” addresses Leverages the no-stat and vacant files as part of DPV Are available via CASS-certified software
Not officially required at this time, though
SuiteLink – secondary addresses for businesses Optional under CASS cycle L Required for vendors under CASS cycle M
Move Update – November 23, 2008 Required for First Class and Standard Must use USPS approved method every 95 days USPS has implemented Move Update compliance validation
CASS Cycle M
August 1, 2009 implementation date Software implementation in April / May of 2009
We’re not too busy then, right?
Preferred alias addresses Validate secondary addresses of “0” DPV Tie Breaking Firm matching 30 character abbreviation 13 character city names and abbreviations
Going Beyond CASS
Address quality can impact do-not-mail How do you think “Forest Ethics” will leverage 6 billion
pieces of mail “thrown away” every year?
Leveraging USPS and industry data services AEC and AEC II
Leveraging OneCodeACS returns Sending them back to the source database
Establishing a “next best step” approach based on the software return codes
What If We Didn’t Have CASS/MASS?
This was the question raised by the NCSC Is a certified product important for the industry? Could this cause an increase in UAA?
No longer care how you get to a ZIP + 4 Would this improve address assignments?
“No holds barred” approach to assignment Would it put the mailers in a potentially dangerous
and liable situation? The USPS could use the IMB to automatically levy a rate
correction on a given mailpiece
Future Approach to Address Quality
NAVS: Just-in-time access to the latest addresses Provides a Method for the Mailing Community to Validate the
Existence of Newly-Created Addresses in the USPS Master Addressing Database Prior to the Availability of These Addresses in the Normal Monthly Products Such as ZIP+4, DPV, and DSF2
Compares Submitted Addresses Against DPFNOW Data Accepts Electronic Transactions Via the Internet
Return Transactions Contain the Results of the Query Standardized Address Format Applicable Return Codes
DPV transactional file update Weekly updates at less than 1% of the original file size