Download - Community Schools Presentaion
EffectiveMarketingand EventPlanningCreating a strategy that engages your audience
SEPTEMBER 13, 2016 9:00 AM - 10:00 AM
PRESENTED BY
CATHERINEMARK
SABRYNAALERS
Predecessor PuebloCommunity School
Coordinator
Successor PuebloCommunity School
Coordinator
GUEST SPEAKERS
BUILDING COMMUNITYTOGETHER
THE GROWING POWER OF PARTNERSHIP
MEREDITH BODE
MANAGER OF EVENTS
CATALINA CARLOS
ASSOCIATEDIRECTOR
ARLETT PEREZ
COORDINATOR, CLUBSTO WILDCAT
CONTENTI n t r o d u c t i o n
U n i t e d W a y P r e s e n t e r
A H o w t o E x c e r c i s e
U A / E A O P r e s e n t e r
C l u b s t o W i l d c a t P r e s e n t e r
C l o s i n g
CREATE SHARE
BUILDING COMMUNITYTOGETHER TUCSON
COMMUNITYSCHOOLS
Whatever it is, justgo do your thing!
Then go and share itwith
the community.
Maximiseyour content to make a
difference!
CONNECT
Introduction
A community school is both aplace and a set of partnershipsbetween the school and other
community resources.
C O A L I T I O N F O R C O M M U N I T Y S C H O O L S
WHYWho is our target audience?
How are we going to engage?
How many events will we have?
Which sites will run the marketing?
BUILD COMMUNITY TOGETHER
Target AudienceMarket segmentation can be defined as the division of a market into its select groups,based on a variety of factors such as needs, characteristics and behaviours, so that theapplication of the marketing mix can be appropriate to the individual.
WHAT IS YOUR TARGET AUDIENCE
PARENTS/GUARDIANS
OUR TARGET AUDIENCES
TEACHERSSTUDENTS
Visuals increase readerswillingness to read content.
80%
Sell your serviceIncentivizing your users to recommend the service to their friends is a great way togrow your customer base. Often, the best type of incentivization is to give usersadditional functionality if they make a referral.
TRY GIVING INCENTIVES
Blogs are one of the mosteffective tools for increasing
organic search traffic, and arehighly influential with
stakeholders.
http://arizonaserve.org/blog/
W W W . F A C E B O O K . C O M /A R I Z O N A S E R V E /
T U C S O NC O M M U N I T Y
S C H O O L S W E B S I T E
BUILDING COMMUNITY TOGETHER
EXPERIENTIAL
EXAMPLES OF NON-TRADITIONAL MARKETING
AMBIENTDIGITAL
Resource
Nights
College and
Career Fair
Resource
FairDay of
Service
Tabling
Example of Events
BUILDING COMMUNITY TOGETHER
Let's makethis work.We look forward to seeing how you create the most effective marketing campaign to come alive at yourschools.