Download - Community Engagement 101
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Community Engagement:
A Mindset for Reaching Your Goals
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About NCME:
We help stations engage their communities.
We are funded by the Corporation for Public Broadcasting to design, develop, and deploy print, digital, online, and other resources that:
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• You and your colleagues can use to initiate or enhance a two-way conversation with community members.
• Help tell your community and potential funders about your value as an essential local institution.
• Identify opportunities that can help you find partners and funding for your work.
For more information:Visit our website at mediaengage.org
Call us at 866-234-2016Email us at [email protected]
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Establish common understanding:
What do we mean by…• Engagement• Outreach• Promotion
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Outreach
or
Engagement
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Community engagement means
working collaborativelyto discover, understand
and addresscommunity needs and
aspirations.
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Outreach Engagement
• Extension of an organization’s core service (value-added)
• One to many
• Talking to people
• Approaches audience with answers
• Integrated with an organization’s culture, strategy and practices
• Builds a pathway for dialogue
• Listening to people
• Works with the community to identify solutions.
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If the focus is on you, your station or what you do, it’s
probably promotion.
(and that’s important, too)
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Engaging requires a completely different orientation from broadcasting or outreach or promotion.
ANDEngaging informs all of those activities.
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“Part of the work is making changes, listening and adjusting.
–Ariana Hall, WWOZ, New Orleans
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Cultivate an Engagement Ethos
Deeply engaged organizations have community interactions
that are authentic, meaningful and responsive to community needs
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Turn outward toward your community
Focus on possibilities not problems
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Listen actively to seek insight from the diverse voices in your community
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Understand your strengths and apply them strategically to address what you learn through listening
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Constantly cultivate and sustain relationships in every level of the community
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Work closely with others
to develop shared goals
Create shared value for the community
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Connected.MediaEngage.org