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COMMUNICATIONS & PUBLIC RELATIONS INDUSTRY IN BRITISH COLUMBIA, CANADA
Presented by Susan Kirk
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Marketing Communications
Public Relations Marketing Communications
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Many Terms in Industry
Marketing Marketing Communications Public Relations Communications Online Marketing Social Media Content Marketing Community Relations Media Relations Investor Relations Crisis Communications Issues Management Branding Communications
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Education opportunities
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Kwantlen - PR Diploma Program
http://www.kwantlen.bc.ca/calendar/programs/prel-di.html
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BCIT - Marketing Communications
http://www.bcit.ca/study/programs/63aadiplt
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UBC - Integrated Marketing Certificate
http://www.tech.ubc.ca/integrate/
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Royal Roads – Communications BA or MA
http://www.royalroads.ca/program/professional-communication-ma
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UBC – Commerce BA, Marketing
http://www.sauder.ubc.ca/Programs/Bachelor_of_Commerce/Program_Overview/Options_Specializations/Marketing
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Industry Associations
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CPRS – National and Vancouver Chapter
http://www.cprsvancouver.com/
http://www.cprs.ca/
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IABC – National and Vancouver Chapter
http://www.iabc.com http://www.iabc.bc.ca/
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Job Searches
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Job Opportunities
Organizations “in-house” vs. agency Small organization
Entrepreneurial, flexible, variety Large organization
Defined role, promotion opportunities, international Agencies
Variety of work Government
Defined career path Not-for-profit
Associations (i.e. BC Heart & Stroke) Hospital Foundations Tides Canada (environment)
Specialized Technology Legal Real Estate Hospitality
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Many, many job titles
Chief Marketing Officer Vice President, Public Affairs Vice President, Corporate
Communications Vice President, Marketing Director, Marketing
Communications Marketing Director Public Relations Manager Account Director or
Manager Community Manager Social Media Manager Online Marketing Manager
Community Relations Manager Investor Relations Manager Marketing Manager Marketing Communications
Manager Communications Officer Graphic Designer Web Designer Technical Writer Corporate Writer Marketing Communications
Specialist Marketing Coordinator Communications Coordinator Account Coordinator
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Job Postings
Government Communicationshttp://www.gov.bc.ca/gcpe/career_overview.html
Marketinghttp://www.bcama.com/database/search_jobs.asp
Communications & PRhttp://members.cprsvancouver.com/postingList.aspx
Communicationshttp://jobs.iabc.com/c/search_results.cfm?site_id=65
Marketing Communications – Technologyhttp://www.bctechnology.com/scripts/search_form.cfm
Marketing, PR, Communicationshttp://vancouver.en.craigslist.ca/mar/
Not-for-profithttp://www.charityvillage.com/cv/main.asp
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Recruiters / “Headhunters”
http://www.searchwest.ca/ http://www.kornferry.com/ http://www.britishcolumbia.name/he
adhunters.htm
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NETWORKING
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Vancouver Board of Trade
http://www.boardoftrade.com/
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Industry trends
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Trends
24 / 7 news cycle Citizen journalism Social media
Twitter Linkedin Facebook Youtube Slideshare
Follow subject areas using Google alerts Hootsuite.com Socialmention.co
m
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Information Sources
Gurus Brian Solis
http://www.briansolis.com/
Seth Godin http://www.sethgodin.com/sg/
Beth Kanter http://beth.typepad.com/
Info Sources 6SMarketing
http://www.6smarketing.com/ Marketingprofs
http://www.marketingprofs.com/ Mashable http://mashable.com/ Marketingsherpa
http://www.marketingsherpa.com/
Reputation Institute http://www.marketingsherpa.com/
IABC http://www.iabc.com/ CPRS http://www.cprs.ca/ PRSA http://www.prsa.org/ Journalism http://j-source.ca/ Consulting
http://www.consulting-business.com/
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Questions
Contact me for more information Susan Kirk [email protected] www.kirkmarketingcommunications.com Twitter: @susandkirk
www.twitter.com/susandkirk Linked:
https://ca.linkedin.com/in/susandkirk Cel: 604-315-9959