Download - COMMUNICATION PROCESS:
![Page 1: COMMUNICATION PROCESS:](https://reader036.vdocuments.mx/reader036/viewer/2022062517/56812cd8550346895d919493/html5/thumbnails/1.jpg)
COMMUNICATION PROCESS:
![Page 2: COMMUNICATION PROCESS:](https://reader036.vdocuments.mx/reader036/viewer/2022062517/56812cd8550346895d919493/html5/thumbnails/2.jpg)
VISUAL COMMUNICATION.
PURPOSE AND FUNCTION OF IMAGES:
- INFORMATIVE IMAGES - EXPRESSIVE IMAGES
- EXHORTATIVE IMAGES - AESTHETIC IMAGES
![Page 3: COMMUNICATION PROCESS:](https://reader036.vdocuments.mx/reader036/viewer/2022062517/56812cd8550346895d919493/html5/thumbnails/3.jpg)
INFORMATIVE IMAGES:
Provide data. CLEAR, DIRECT AND OBJETIVE
![Page 4: COMMUNICATION PROCESS:](https://reader036.vdocuments.mx/reader036/viewer/2022062517/56812cd8550346895d919493/html5/thumbnails/4.jpg)
![Page 5: COMMUNICATION PROCESS:](https://reader036.vdocuments.mx/reader036/viewer/2022062517/56812cd8550346895d919493/html5/thumbnails/5.jpg)
![Page 6: COMMUNICATION PROCESS:](https://reader036.vdocuments.mx/reader036/viewer/2022062517/56812cd8550346895d919493/html5/thumbnails/6.jpg)
EXPRESSIVE IMAGES:
Stimulate FEELINGS AND EMOTIONS.
![Page 7: COMMUNICATION PROCESS:](https://reader036.vdocuments.mx/reader036/viewer/2022062517/56812cd8550346895d919493/html5/thumbnails/7.jpg)
AESTHETIC IMAGES:
Images created to enjoy. They show concepts of BEAUTY and HARMONY
![Page 8: COMMUNICATION PROCESS:](https://reader036.vdocuments.mx/reader036/viewer/2022062517/56812cd8550346895d919493/html5/thumbnails/8.jpg)
![Page 9: COMMUNICATION PROCESS:](https://reader036.vdocuments.mx/reader036/viewer/2022062517/56812cd8550346895d919493/html5/thumbnails/9.jpg)
EXHORTATIVE IMAGES:
To convince us of something. EYECATHING AND EXPRESSIVE
![Page 10: COMMUNICATION PROCESS:](https://reader036.vdocuments.mx/reader036/viewer/2022062517/56812cd8550346895d919493/html5/thumbnails/10.jpg)
![Page 11: COMMUNICATION PROCESS:](https://reader036.vdocuments.mx/reader036/viewer/2022062517/56812cd8550346895d919493/html5/thumbnails/11.jpg)
VISUAL PERCEPTION
VISUAL PERCEPTION
LAWS OF VISUAL PERCEPTION
![Page 12: COMMUNICATION PROCESS:](https://reader036.vdocuments.mx/reader036/viewer/2022062517/56812cd8550346895d919493/html5/thumbnails/12.jpg)
![Page 13: COMMUNICATION PROCESS:](https://reader036.vdocuments.mx/reader036/viewer/2022062517/56812cd8550346895d919493/html5/thumbnails/13.jpg)
![Page 14: COMMUNICATION PROCESS:](https://reader036.vdocuments.mx/reader036/viewer/2022062517/56812cd8550346895d919493/html5/thumbnails/14.jpg)
![Page 15: COMMUNICATION PROCESS:](https://reader036.vdocuments.mx/reader036/viewer/2022062517/56812cd8550346895d919493/html5/thumbnails/15.jpg)
![Page 16: COMMUNICATION PROCESS:](https://reader036.vdocuments.mx/reader036/viewer/2022062517/56812cd8550346895d919493/html5/thumbnails/16.jpg)
EXAMPLES
![Page 17: COMMUNICATION PROCESS:](https://reader036.vdocuments.mx/reader036/viewer/2022062517/56812cd8550346895d919493/html5/thumbnails/17.jpg)
![Page 18: COMMUNICATION PROCESS:](https://reader036.vdocuments.mx/reader036/viewer/2022062517/56812cd8550346895d919493/html5/thumbnails/18.jpg)
The relationship of forms with their environment:
Law of contrast:
Difference between shapes (visual characteristics):
•Colour•Size•Texture•Structure•Position
Law of homogeneity:
No difference between shapes (the opposite of contrast):
High degree of contrast:
The figure stand out among the environment because:•Big size•Simple structure•Intense colour•Central position•Smooth texture
Medium degree of contrast