Download - Communication models of institutional online communities: the role of the ABC cultural intermediary
Communication models of institutional online communities: the role of the ABC cultural intermediary
Jonathon Hutchinson
ARC Centre of Excellence for Creative Industries and Innovation (CCi), Queensland University of Technology
@dhutchman
The Problem…
How do online communities and public service broadcasters collaborate on the production of
cultural artefacts?
Theoretical framework
• Peer production (Benkler 2006)• Participatory Cultures (Jenkins 2006)• Produsage (Bruns 2008)• Meritocracy (Malaby 2009)• Bureaucracy (Kreiss et al. 2011; Weber
1983)• Distinctive innovation (Cunningham 2013)• Cultural intermediation (Bourdieu 1984;
Negus 2010)
Theory to practice
• Decentralised activity through ICT technology – UGC
• Participatory cultures within media organisations
• UGC at the ABC – ABC Pool• Editorial and regulatory issues• Institutional online communities
Institutional online communities
“an online community operating within a public, commercial or non-commercial institution and not an open, independently facilitated online community” (Hutchinson: 14, forthcoming)
How then to manage IOC within PSB?
Cultural Intermediation
• Human and non-human actors• Coding, platforms, design etc.• Enable/disable certain functionality• Usually the work of community manager• “The combination of all of these human and
non-human actors as they negotiate cultural artefact production is described as cultural intermediation” (Hutchinson: 5, forthcoming)
Methodology
• Ethnographic action reseach• Participant observation• Focus Groups• Interviews
ABC Pool [abc.net.au/pool]
ABC Pool users
ABC Pool Community Manager
Cultural Intermediary
Institutional Online Community Governance
Conclusions
• Institutional online communities• Community Manager• Cultural intermediation• Multiple forms of cultural intermediation• Institutional online community governance
models
