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Communicating Your Brand
Bubble Creative Solutions & Black Dog New Media
Jan 2014
© Black Dog New Media 2014
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Agenda
• Introductions• What makes a brand?• A brief history of branding• The way forward• Q&A, discussion
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Brand ElementsA brand is made up from elements such as:•Company name
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Brand ElementsA brand is made up from elements such as:•Logo
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Brand ElementsA brand is made up from elements such as:•Website
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Brand ElementsA brand is made up from elements such as:•Social media
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Brand ElementsA brand is made up from elements such as:•Logo•Livery•Literature•Website•Social media•To name but a few…
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But ultimately…
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A brand……allows your customers to understand who you are, what you sell and the personality of your business.
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A brief history1890’s
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A brief history1945
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A brief history1980’s
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A brief history1990 – 2000’s
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Social Media
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Targeted Marketing
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Targeted Marketing
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The Website as a Hub• A website that is current
• Dynamic
• Can bring a large proportion of the • marketing activities into one place
• Offers a full sense of what we are • buying into
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In summary
“Communication is education”
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Thank you,any questions?
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For branding, designBubble Creative Solutions
@BubbleSolutions
Tel 01295 850001
For social mediaBlack Dog New Media
@BlackDogMedia
Tel 07827 999135