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Commitment Webinar Series
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HACKING FOR CONSERVATION & DEVELOPMENT: DESIGNING SOLUTIONS FOR IMPACT
JAY SULLIVAN, CGI U COMMITMENT MENTOR: CONSERVATION
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Who am I?
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Band-e-Amir National Park
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A Return to Arcadia
(utopia, unspoiled wilderness)
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Humans were bad for nature
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To save nature remove humans
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Then nature would interact, evolve, & be fine
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Trend of National Protected Areas
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So, how are we doing?
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Impact of Conservation Programs
Hoffmann, Michael, et al. "The impact of conservation on the status of
the world’s vertebrates." science 330.6010 (2010): 1503-1509.
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Nearly 60 percent of the
world's remaining reefs are at
significant risk of being lost in
the next three decades
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Microplastics
Table Salt, Beer, Honey
94% of US Tap Water
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The Sixth Mass Extinction
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Invasive Species
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Emerging Pathogens
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9.6 Billion people by 2050 =
70% more food
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70% More Food
One billion hectares
of natural systems
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Global Agriculture
2.7x Pesticides
2.7x more
H20
2.4x more 1.9x more
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Humans Our pets and livestock Wild animals= 1,000,000 tons
Cattle
Pigs
Goats
Sheep
HorsesElephantsData: From Vaclav Smil’s The Earth’s Biosphere: Evolution, Dynamics, and Change, plus a few other sources
Earth’s land mammals by weight
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Energy
2.6 billion people in the world, roughly
40% don’t have access to reliable
electricity.
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Global Urbanization
UN projections suggest that about 68% of the world’s growing population (9.6 billion by 2050) will live in urban centers by 2050.
There will be 43 “megacities” (>10 M inhabitants) by 2030.
Close to 90% of this urban growth is projected to take place in Asia and Africa with the highest growth rates in low-income and lower-middle-income countries.
23
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EnergyWhat happens when the
billions connect to the grid
and seek air conditioning and
refrigeration?
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Development Challenges = Conservation Challenges
“The SDGs are not the answer, but a framework and a declaration of interdependence.” –Achim Steiner, UNDP25
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Two Schools of Thought
Lean Startup
vs.
Design Thinking
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Lean Startup• Scientific method
• Hypothesis testing
(eliminate
uncertainty)
• Validate/Test
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Understanding Your
Value Proposition
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Pembient: 3D Printed, Artificial Rhino Horn
Rhino$60,000/kg
Gold: $41,698.80
Cocaine in Pitt: $38,500
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Understanding who is
paying the costs
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Engineering artificial shark fin or manta ray gills.
Engineering artificial shark fin or manta ray gills.
Pangolin scales (considered to have healing qualities by traditional Chinese medicine practitioners) are valued at $3,000 per kilogram, pangolin meat (considered a delicacy) at $300 per kilograms, and live pangolins at $992. Down the line value to a hunter is between $18 and $27 per kilo
Pangolins: 20% of Global Wildlife Trade
Prof. Mark Van Dyke
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How do we ensure that we don’t inadvertently increase demand for pangolin, rather than decreasing the profitability of poaching?
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Understanding who is your
customer
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NEW WAVE FOODSCreating new, completely vegan & kosher shrimp
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People
Design for the other 90%
Cost
Environment
Education
Function
Reliability/Maintainability
Do No Harm (other impacts)
Manufacturing
Distribution & Supply Chains
Cultural & Social Suitability
Scalability
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Scale
➢ Must be built in from the beginning.
➢ Can you standardize key features of the business
model? The objective is to reproduce a successful
program’s results, not to slavishly recreate every one
of its features.
➢ Business Model: How do you enhance customer
value? Is there demand for your product?
➢ Is your approach reproducible? How do different
cultures, languages, affect your model? Can you
maintain quality?
➢ Simplicity of approach (minimum critical
specifications): The more complex an organization’s
theory of change, the more difficult it is to replicate.
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Prototyping, Testing, &
Iteration
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Hypothesis Testing
• How can I measure or test the assumptions my solution poses?
– Outline core assumptions
– Develop pathway to validate or prove their veracity
– What can this testing do to help improve the concept?
• How do I know if that assumption is true/false?
– Interviews to true user data
– Depends on the intervention/program you are building
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DESIGN
THINKING
USER
MAPPING
HUMAN
CENTERED
DESIGN
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Defining a Problem and Defining a Need
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If I had an hour to solve a problem,
I'd spend 55 minutes thinking about the problem
and 5 minutes thinking about solutions.
— Albert Einstein
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Ask: “Why?”
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Outlining “Why”
Problem/Need Definition, how you define the problem is most important
How to define and evaluate a problem
Measuring potential impact“Why is it important to solve”
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Ask: “Where?”
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Context
comes from opportunity,
enables innovation,
and focuses impact.
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Ask:Who are you solving for?Who is the customer?Who is the user?Who needs to choose this?
Why will they choose this?
What are you innovating?Is this a technology or an application problem?What can I iterate on?
What limits your solution? Your impact?
How does this relate back to your problem and opportunity definition?
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MELTING POT METHODOLOGY
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Impact vs. Invention
Product to Social/Environmental Impact
Risk Profile (Do no harm)
Widget vs. Change
2 Critical Questions:
What is the need/demand?
Does your solution solve the need?
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Principles of ImpactSimplicity
Application not Technology
Context
**Incremental improvements or localized change planned for exponential growth**
VS
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Change Model / Value Proposition
Understand Problem + User/Customer + Need + Context + Iteration
=
Solution
Solution
=
Need Addressed/Value Added + Measurement of Impact
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Ideation, Intervention, Iteration
What are your known unknowns? Your hypotheses about how you will achieve impact/profit?
How can you test or seek feedback on your hypothesis?
How will you measure success?
Identifying these helps your pitch!
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Your Turn: Hypothesis Definition
Take 2 minutes: Write down 1-3 core hypotheses for your commitment, project, or work.
Examples: Customers will have the ability to purchase our product at a rate
above the manufacture price.
Students in Malaysia lack access to science resources in the classroom.
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Your Turn: Hypothesis Testing
Take 2 minutes: How can I test or validate these assumptions on my solution?
Think about: Capacity/Things I need
Platforms you can use
Who is the customer (and can you clearly define them)
How can I get more information for the lowest investment in time or resources?
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54
A tech & innovation
company that works in
conservation.
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The Ō’hiaChallenge
The Cooling Challenge
Saving Water for Nature
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Digital Makerspace
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How does the DMS work?
Conservation and technology industry members connect in the community space to gain
access to new skills and knowledge.
Project tools facilitate community work to
develop strong products with a clear value
proposition and a growth model.
Algorithms match…
• people to projects in need of their skills
• projects to projects working on similar issues
• people to topics they would like to learn on
Smart Skill-MatchingCommunity Space Project Tools
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The Con X Tech Prize
$3,500 $20KAwarded to each of
20 winners
For 1 grand prize winner
$300KTotal money
awarded
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QUESTIONS?
• Post questions in the message board!
Let’s chat: [email protected]
Happy to talk about your commitment and provide advice on design, communications, or fundraising (and anything else!)