Welcome to Commerce AheadDigitizing the Food & Beverage Industry
Creuna is a customer experience agency that designs solutions to drive
value in an unpredictable world.
© Creuna
Aarhus
HelsinkiOslo
Gothenburg
Copenhagen
Stockholm
Oulu
© Creuna
business+creativity
+technology
Customer Experience DesignBusiness DevelopmentResearch & Insights Strategic PrioritisationBrand ActivationService DesignContent MarketingWeb and App DevelopmentPerformance OptimizationTracking SetupsSystem IntegrationsData-based ProcessesVisualisations Dashboards and Reporting
Who owns the F&B customer in 2017? Kristoffer Okkels, Marketing & Business Development Director, Creuna
© Creuna
The F&B value chain is changing
Distributorsand Wholesalers Consumers
Producersand Brands
Retailers and eTailers
Producers are removing the middlemen and
gunning for the end-users.
© Creuna
Distributors and wholesalers are charming
consumers with content
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Retailers are fighting back with private labels and
clever partnerships.
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New players are testing out fresh approaches and business models
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Customer expectations are growing at a ridiculous pace
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marketplace transparency+everything is on-demand
+connected and intelligent living+the social (sharing) economy
+brands with a purpose are winning+growing preference for eCom
Drivers of change
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Time and attention are the currenciesfor today’s consumers
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Consumers are willing to pay 11% more for each addedlayer of convenience in the food chain.
http://www.cnbc.com/2017/02/16/consumers-pay-more-for-on-demand-convenience-personal-touch.html
Lux Research
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But real experience commerce is about
so much more!© Creuna
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outlets and opening hours+digital presence and performance
+product selection and pricing+check-out, delivery, and packaging
+loyalty schemes and customer clubs+ingenious marketing campaigns
For the F&B sector, it’s not just about…
Effective
Easy
Emotional
Forrester
Experience Commerce is an immersive and engaging experience that
merge the empathy and guidanceof traditional sales with the efficiency
and intelligence of eCommerce.
© Creuna
© Creuna
The F&B value chain is changing
Distributorsand Wholesalers Consumers
Producersand Brands
Retailers and eTailers
Who will own the customer relationship?
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No oneAny one
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Those who reduce the most friction and provide
the greatest customer experience – every time
© Creuna
thank you!Kristoffer OkkelsMarketing & Business Development Director
aarhus oslo copenhagen gothenburg stockholm helsinki oulu
creuna.dk [email protected] +45 2249 8339