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Colour Theory TJG3M BOREN SINO-CANADIAN
COMPONENTS OF COLOUR • There are 3 main components of colour:
Hue – Where the colour is found on the colour wheel. The pure colour.
Value – The general light- ness or darkness of a colour. How close to black or white a colour is.
Saturation – The intensity of a colour.
How much colour there is. Level of grey.
Red-Yellow-Blue Colour Wheel PRIMARY COLOURS SECONDARY COLOURS
TERTIARY COLOURS
GENERAL ADVICE • Using one colour as the dominant colour, and other colours as
accents creates the most effective schemes in print • Avoid red/green combinations – colour blindness • Reserve bright colours for accents • Context matters!
• How color behaves in relation to other colors and shapes is a complex area of color theory. Compare the contrast effects of different color backgrounds for the same red square.
Save Bright Colours for ‘Accents’
Screen vs. Print
HOW TO CHOOSE COLOUR SCHEME
• Corporate guidelines • Most companies have guidelines for colour
• Black + One • All colours go well with black • Bright colours + pale grey • Pale colours + dark grey
• No colour • Black + grey + white
• Nature • Colour wheel
HOW TO CHOOSE COLOUR SCHEME • Complementary colours lie directly across one another on
the wheel
Teal and Orange
HOW TO CHOOSE COLOUR SCHEME • Split complementary colours takes a regular complementary
scheme and replaces one of the colours with its neighbours
HOW TO CHOOSE COLOUR SCHEME • Analogous colours lie right next to each other
HOW TO CHOOSE COLOUR SCHEME • Monochromatic colours lie in the same hue and are
extended using its shades, tones and tints
HOW TO CHOOSE COLOUR SCHEME • Triadic colours are evenly spaced around the colour wheel
HOW TO CHOOSE COLOUR SCHEME • A tetradic colour scheme is basically two complementary
pairs put together