Redefining
Retail
Marketing
how marketing technology
changed the game for Peugeot
Simon Tarrant, Peugeot
Matt McNeany, Code Worldwide
@CodeWorldwide
#mpCode
What
if?
• 245 independent
retailers
• 200 versions of 20
products
• spending £10m+ pa
What
if?
…we could provide
strategic guidance
to our dealers
without being
control freaks?
What
if?
…it took a lot less
time and money to
implement retail
marketing?
What
if?
…we could use
more digital
communications?
What
if?
…we could
financially assist
dealers with their
marketing?
What
if?
…we had real time
information on
what was running
and what was
planned?
What
if?
…we could eliminate
the admin
time linked to
compliance?
Peugeot Create
What’s the
impact?
Better.
Faster.
Cheaper.
Better
• 14,000 press ads, DM,
digital & emails in 18
months
• 100% brand and legal
compliance
• Management intelligence
allows us to provide
strategic direction
• Improved use of media
Faster
• Minutes, not days, to
create ads
• Eliminate approval
processes
• Reduce admin processes
• Improved speed to
market
Cheaper
• Reduced agency
production costs
• Lower cost media buying
• Replace admin spend
with marketing
investment
#next?
“I want
one of those”
If? ...you are
a retailer
If?
…you have a
high volume of
production
across multiple
media types
If? …your advertising
changes regularly
If? …you need to
manage brand and
legal compliance
If?
…you want to
spend less on
implementation &
administration