Download - Cocelerator 2014
Rich Myrtle Beach
*
ROI Urban Project
Resort Local Guide
based on the Hashtags-Over-The-Air phenomenon
All Hotels and almost all restaurants in MB area have invested money into WiFi as additional guests service.
Local businesses still pay for the Internet, but a router can be a cash cow if you know how to use
the hidden potential of WiFi.
The problem
Splash pages
ROI iceberg of WiFi
HOTA
Being used now
Can be used
The Solution
Any WiFi router can be a HOTA broadcaster.
HOTA means Hashtags-Over-The-Air.
#BookYourGolf
for example
What is HOTA phenomenon?It’s possible to broadcast hashtags not only in Social Media, but over the air, too. In this case hashtags work as web links. Any web page can be this hashtag. The customers are landed on the web page per one-click.
#BookYourGolf One-Click Web page
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The Technology
The Mission of RichMyrtleBeachstartup project is to show to MB hotels how to turn an ordinary WiFi hotspot
into a money maker.
But how?
The Business
beforeafter
Hotel_Guest_WiFi #catchYourFlounder
#bookYourGolf
#TaxiOnTime
@HotelGuestWiFi
#needPizzaClickHere
#GetMedievalShow
#MakeYourVacation
#CondoForParty
Routers have been used as an Internet source so far, but now they can be used as a local guide as well.
http://www.youtube.com/watch?v=K3MAgyngiXg
One click –one useful web link for hotel’s guest
Over 460 hotels can be turned into Resort
Local Guide Stationsfor 14 million visitors annually with ZERO
investment cost