Download - Coca cola Marketing Stategy
COCA COLA
Mirza Mohammed Karrar
Introduction In India, the Coca-Cola comprises of a wholly owned
subsidiary of The Coca-Cola Company namely Coca-Cola India Pvt Ltd
The Company entered India and launched Coca-Cola in 1993 after the opening up of the Indian economy to foreign investments in 1991
Coca cola brands are the leading brands in beverage segments which includes over 7,000 Indian distributors and more than 2.2 million retailers
Product Mix
Soft Drinks
Thums Up
Sprite
Fanta
Maaza
Mineral Water
Kinley Water
Product Price Packaging
Advt.
Thums up Rs. 75(2 L)
Product LineSoft Drinks
• Thums up is the largest selling soft drink brand in India covering approximately 42% of market share. • Their pricing objective is product quality leadership & pricing approach is Competition based pricing
Product Price Packaging
Advt.
Sprite Rs. 75(2 L)
Product LineSoft Drinks
• Sprite is a colorless, lemon-lime flavored.• It is made for the people who concerned about the caffeine.• Competition based pricing is adopted
Product Price Packaging
Advt.
Maaza Rs. 62(1.2 L)
Product LineSoft Drinks
• Today Maaza is loved universally for its taste, color, thickness and has became mango lover first choice.• Price of Maaza is kept so high when compared to other products because It contains a pure extract of mango.• Pricing objective – Price Quality Leadership
Product
Price Packaging
Advt.
Minute Maid Pulpy
Orange
Rs. 60(1 L)
Product LineReal Juices
• The name explains that it can be made in a minute which means a fresh juice for customers• The pricing objective is market share leadership• The pricing approach customer value based pricing
Product
Price Packaging
Advt.
Minute Maid Nimbu Fresh
Rs. 45(1 L)
Product LineReal Juices
• The name explains that it can be made in a minute which means a fresh juice for customers• The pricing approach customer value based pricing
Product
Price Packaging
Advt.
Minute Maid Nimbu Fresh
Rs. 55(1 L)
Product LineReal Juices
• The name explains that it can be made in a minute which means a fresh juice for customers• The pricing approach customer value based pricing
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