Download - CO2 Blast Cap - Social Proof
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THE POWER OF SOCIAL PROOFJessica Corson - Inbound Specialist
Coalmarch Productions
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WHAT IS SOCIAL PROOF? “The tendency to see an action as
more appropriate when others are doing it.”
-“Influence,” Robert Cialdini
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It builds trust.It adds credibility.
It helps to validate the buying decision.It also simplifies decision making.
WHY IS SOCIAL PROOF SO EFFECTIVE?
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Before you can begin to use social proof, there’s one thing you need!
GREAT SERVICE.
THE FIRST THING YOU NEED
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4 TYPES OF SOCIAL PROOF
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Approval from a credible expert or “influencer”
TYPE #1 - EXPERT
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Pitch a story to a local news source or share your expertise with an industry publication.
Partner with businesses or local sports teams and showcase their logo on your website.
LOCAL OR INDUSTRY INFLUENCERS
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Approval from current users of a service
TYPE #2 - USER
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Ask your happy customers for testimonials and/or to leave you
an online review!
TESTIMONIALS & REVIEWS
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Approval from large groups of other people.
TYPE #3 - WISDOM OF
THE CROWDS
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Share the number of treatments you’ve done, customers you’ve helped, or even
how many online reviews you have!
5,000 LAWNS SERVICED THIS YEAR
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Approval from your “inner circle”
TYPE #4 - WISDOM OF
YOUR FRIENDS
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Happy customers = advocates.
Incentivize your customers to refer their friends and family by offering a
discount on your service.
REFERRALS & WORD-OF-MOUTH
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REFERRALS & WORD-OF-MOUTH
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THE POWER OF SOCIAL PROOF
Jessica Corson, Inbound SpecialistCoalmarch Productions
linkedin.com/in/hijessicacorson
@hijessicacorson