Download - CMA 2013 conference
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CMA: NATIONAL CONFERENCE NEW YORK, NY MARCH 2013
DR. RICHARD GANAHL BLOOMSBURG UNIVERSITY, PA
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2 CONVERGENCE IS DEAD, AND BUnow LIVES ON!
THE CONVERGENCE DREAM
• 2000: AOL PURCHASES TIME
• A MEDIA CHANGING EVENT
• BLENDING OF LEGACY MEDIA
• ONE FOR ALL…ALL FOR ONE
• OUT OF MANY COMES ONE!
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3 CONVERGENCE IS DEAD, AND BUnow LIVES ON!
“PURE PLAY/STAND-ALONE”
BUnow: MISSION
* Student Organization
* Indie Blog & Website
* Co-op & Con-verge
* Student Moderated
* Multiple Platforms
* Pics, Audio, Video
BUnow: TRAFFIC
* 200,000 visitors
* 125+ visiting countries
* 525,000 page views
* 142,225 unique visitors
• over 20,000 video views
• 35-55 student staff
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4 CONVERGENCE IS DEAD, AND BUnow LIVES ON!
HAVE CAMPUS & CAMPUS MEDIA
EMBRACED THE CONVERGENCE DREAM?
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5 CONVERGENCE IS DEAD, AND BUnow LIVES ON!
• CAMPUS MARKETING: RESTRICTIVE
• CAMPUS NEWSPAPER: A MEDIA SILO
• CAMPUS TV: PUBLISH TO LOCAL CATV
• CAMPUS RADIO: SILENT ON THE INTERNET
• DEPARTMENT FACULTY: MEDIA ISOLATES
• STUDENT C-PRODUCERS: MEDIA BLINDERS
• CAMPUS RESOURCES: SEGREGATED
• TIME WARNER SPINS OFF PRINT MEDIA!!!
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6 CONVERGENCE IS DEAD, AND BUnow LIVES ON!
FLYING SOLO AS AN ONLINE PURE-PLAY!
IT’S A WHOLLY UNIQUE STAND-ALONE!
PROVIDES A TRANFORMATIVE EXPERIENCE!
AND HEY…THAT’S OK!
DREAM ON, MEDIA PIONEERS!