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Cloud Platform Opportunity: Invitation to Innovation
Peter CoffeeDirector of Platform Researchsalesforce.com
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Infrastructure as a ServiceInfrastructure as a Service
Virtual ServersVirtual
Servers
Virtual ServersVirtual
Servers
Virtual ServersVirtual
Servers
Platform as a Service (PaaS) for the
Inquiring Developer
“Servers as a Service” PaaS as EnterpriseApplication Framework
Infrastructure as a ServiceInfrastructure as a Service
Database as a ServiceDatabase as a Service
Python/JavaApplication Server
Python/JavaApplication Server
~Familiar Developer ModelRapid Scalability
OfferingInnovative Technology
Supports Large-Scale SaaSDeep-Dyed Multitenancy
Database as a ServiceDatabase as a Service
The Cloud is a Multi-Product Marketplace
Unlimited Real-Time Customization
Granular Security & Sharing
Programmable Cloud Logic
Real-Time Workflow
& Approvals
Programmable User Interface
Integrated Content Library
Infrastructure as a ServiceInfrastructure as a Service
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Moving toward an ideal: “Zero, One, Infinity”*
0 On-premise infrastructureAcquisition costAdoption costSupport cost
1 Coherent and resilient environment – not a brittle “software stack”
Scalability in response to changing need
Integratability/Interoperability with legacy assets and other services
Customizability/Programmability from data, through logic,
up into the user interface without compromising robust multi-tenancy
* From The Jargon File: “Allow none of foo, exactly one of foo, or any number of foo”
What it Means to Promise “The Cloud”
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Cloud Integration: No Need for Rip/Replace
Mash-ups from Web and
AppExchange
Native Desktop
Connectors
Integration Partner
Ecosystem
Developer Toolkits
Native ERP Connectors
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• SSL data encryption
• Optional strict password policies
• SAS 70 Type II & SysTrust Certification
• Security certifications from Fortune 50 financial services customers
• May 2008: ISO 27001 Certification
Platform Security• Fault tolerant external firewall
• Intrusion detection systems
• Best practices secure systems mgmt
• 3rd party vulnerability assessments
Network Security• 24x365 on site security• Biometric readers, man traps• Anonymous exterior• Silent alarm• CCTV• Motion detection• N+1 infrastructure
Facility Security
Cloud Security: No Need for Excuses
“There are some strong technical security arguments in favor of Cloud Computing… (Craig Balding, Fortune 500 security practitioner)
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Old code in new clouds
– LAMP stack on Amazon’s virtual servers
– .Net applications on Apprenda SaaSGrid
Leveraged code in enterprise framework
– Force.com code from salesforce.com
• Java-like, but coupled with database for integrity
• Governed by environment for safety and performance
Distributed code
– Boomi, Informatica et al.
– Combine and connect
multiple cloud models
for competitive advantage
Cloud Value Propositions
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Coherent Code Base and Managed InfrastructureCoherent Code Base and Managed Infrastructure
Your Clicks
Your Code
User Interface
Logic
Database
Metadata representations:Rigorously partitioned data, logic and customizations for multiple customers
Build strategic applications
Customize any aspect
Upgrade when convenient
Preserve IP control
Clouds Can Enable Customization
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Clouds Can Offer Platform LeverageA path of least resistance to high-function applications
Unlimited Real-Time Customization
Granular Security & Sharing
80+ Million Lines of Cloud Logic +
Java
80+ Million Lines of Cloud Logic +
Java245,000 Workflow
Rules and Approvals312,000 UI
Customizations
Real-Time Mobile Deployment Real-Time Websites Integrated Content
LibraryIntegrated
Analytics & Data Quality
Integrated Analytics & Data
Quality
800+ Integrated Applications
Multi-Tenant Kernel
ProvenReliability
Real-Time Upgrades
ISO 27001, SAS 70 Type II
Certified Security
Proven Scalability(15 billion
transactions/Q2)
Real-Time Transparent System
Status
3 Global Data Centers & Disaster Recovery
Proven Real-Time integration
Real-Time Sandbox Environments
Real-Time Query Optimizer
Salesforce to Salesforce
Sharing
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Clouds Can Elevate Development
Process Designer
Process Simulator Real-time Process Engine
Wizard Builder
Step 1 Step 2 Step 3
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Code in the Cloud: Productivity 5
Nucleus Research analyzed Force.com deployments: found average 4.9 times faster development (range 1.5x-10x) versus Java or .Net
– Custom objects
– Administrative tools
– Workflow engine
– Pre-tested platform
Galorath Inc. compared developers’ Force.com productivity to Java development
– Requirements definition time reduced 25% due to rapid prototyping
– Testing effort reduced by (typically) more than 10%
– Development productivity of new code 5x greater
– Overall project cost 30-40% less
CustomerSat sampled more than 1,100 Force.com development teams during summer 2009
– Average experience: 4 applications deployed to date
– Average project cost savings: 48%
– Average project acceleration: 5.1x
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2009: Social Networking Surpasses Email
Email Users
Social Networking Users
Glo
bal U
sers
(M
M)
Social Networking Users Surpass Email Users on 7/09
Source: Morgan Stanley Internet Mobile Report, December 2009Data is for unique, monthly users of social networking and email usage.
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It’s hard to add security to a tool that shares by default
It’s possible to add social tools to a proven trust model
Clouds Can Enable Community
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Social Business Processes
Collaborative
process creation &
maintenance
Best practice
sharing
Integration with
feeds and other
social channels
Social process
monitoring
Steve Wood. Great – I can help with the case escalation by linking in the Apple Escalation Process.
New process created: iPad Tier 1 Support Process (Goals: Run time, 5 min)
Andrew Leigh. I need to create a new customer service process for the iPad, can you guys help?
Varadarajan Rajaram. Yes, I know this product well – there are a bunch of solutions I can build into this process.
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Real-Time Device Interactions
Instant updates, not
limited by human
speed or attention
Effective integration
of hardware speed
& human judgment
The next new
application
opportunity
public String CloudThoughts{ get; set;}Mike Leach, www.embracingthecloud.com
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15
Force.com Database
Force.com Platform Services
Java Apps
VMware vSphere
Spring & Tomcat
vCloud Technology
VMware Managed Application Stack
Clouds Can Expand Developer Options
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Where Enterprise Leaders Find Their Future
Trusted Service ProvidersLow Cost of ExperimentRapid Application DeliveryAssured Interoperability
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Peter CoffeeDirector of Platform Research
[email protected]/peter.coffee
twitter.com/petercoffee
Q&A?