FRAMING ACTION REQUESTS IN CLIMATE CHANGE ADVOCACY EMAIL COMMUNICATIONS
TAKE ACTION NOW
DR. LUIS E. [email protected] • luishestres.com •
@luishestres
INTERNET-MEDIATED ADVOCACY ORGANIZATIONS
DR. LUIS E. [email protected] • luishestres.com •
@luishestres
LEGACY ENVIRONMENTAL ORGANIZATIONS
INTERNET-MEDIATED CLIMATE
ORGANIZATIONS
DR. LUIS E. [email protected] • luishestres.com •
@luishestres
• RESEARCH QUESTIONS:
• Use of motivational
framing
• Types of actions
requested
• Donations requests
*data set courtesy of David Karpf
*
CONTENT ANALYSIS
DR. LUIS E. [email protected] • luishestres.com •
@luishestres
• N = 538
• 3 coders for ICR
• Motivational framing
• protection/prevention
• accountability
• movement/org. support
• Action repertoires *data set courtesy of David Karpf
*
CONTENT ANALYSIS
DR. LUIS E. [email protected] • luishestres.com •
@luishestres
CONTENT ANALYSIS
Notes: * χ2 (1, N = 538) = 42.821, p < .001; ** χ2 (1, N = 538) = 48.713, p < .001; *** χ2 (1, N = 538) = 4.199, p < .05.
DR. LUIS E. [email protected] • luishestres.com •
@luishestres
CONTENT ANALYSIS
Note: χ2 (1, N = 538) = 86.162, p < .001.
DR. LUIS E. [email protected] • luishestres.com •
@luishestres
CONTENT ANALYSIS
Note. χ2 (8, N = 538) = 180.497, p < .001.
DR. LUIS E. [email protected] • luishestres.com •
@luishestres
FUTURE RESEARCH
• Pan-issue & single issue Internet-mediated orgs.
• Polarization & different types of advocacy orgs.
• Multiple online channels (websites, social media, apps)
• Compare multiple issues & across ideological divide DR. LUIS E. HESTRES
[email protected] • luishestres.com • @luishestres