Download - Cleverwood friday sessions
![Page 1: Cleverwood friday sessions](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b681734a7959e0588b4644/html5/thumbnails/1.jpg)
![Page 2: Cleverwood friday sessions](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b681734a7959e0588b4644/html5/thumbnails/2.jpg)
Community animationTwitter opportunities
Case Study mobile appMonitoring Social media
Geo-localizationInnovative mash-upsScrum : tips & tricks
Career mgt 2.0BasecampWebwriting
DYNAMIC INSOURCINGFRIDAY SESSIONSFriday Sessions are organized internally within Cleverwood, where a few external people are also invited.
Their goal is to share the knowledge on a particular hot topic between Cleverwood staff members.
![Page 3: Cleverwood friday sessions](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b681734a7959e0588b4644/html5/thumbnails/3.jpg)
Community animationTwitter opportunities
Case Study mobile appMonitoring Social media
Geo-localizationInnovative mash-upsScrum : tips & tricks
Career mgt 2.0BasecampWebwriting
DYNAMIC INSOURCINGFRIDAY SESSIONS
Today’s session
Marina Aubert
Presenting
“ Web copywriting: between content creation and usability
”
![Page 4: Cleverwood friday sessions](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b681734a7959e0588b4644/html5/thumbnails/4.jpg)
COPYWRITING?
![Page 5: Cleverwood friday sessions](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b681734a7959e0588b4644/html5/thumbnails/5.jpg)
![Page 6: Cleverwood friday sessions](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b681734a7959e0588b4644/html5/thumbnails/6.jpg)
![Page 7: Cleverwood friday sessions](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b681734a7959e0588b4644/html5/thumbnails/7.jpg)
WEB COPYWRITING?
![Page 8: Cleverwood friday sessions](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b681734a7959e0588b4644/html5/thumbnails/8.jpg)
1. WEB CONTENTCreate customized content
![Page 9: Cleverwood friday sessions](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b681734a7959e0588b4644/html5/thumbnails/9.jpg)
Corporate Content
![Page 10: Cleverwood friday sessions](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b681734a7959e0588b4644/html5/thumbnails/10.jpg)
Database Content
![Page 11: Cleverwood friday sessions](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b681734a7959e0588b4644/html5/thumbnails/11.jpg)
Emailing & Newsletters
![Page 12: Cleverwood friday sessions](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b681734a7959e0588b4644/html5/thumbnails/12.jpg)
2. WEB CONTENT MANAGEMENTProvide proper information
![Page 13: Cleverwood friday sessions](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b681734a7959e0588b4644/html5/thumbnails/13.jpg)
Information Architecture
![Page 14: Cleverwood friday sessions](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b681734a7959e0588b4644/html5/thumbnails/14.jpg)
Mindmap & SEO keywords
![Page 15: Cleverwood friday sessions](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b681734a7959e0588b4644/html5/thumbnails/15.jpg)
SEO keywords monitoring
![Page 16: Cleverwood friday sessions](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b681734a7959e0588b4644/html5/thumbnails/16.jpg)
Content Strategy
![Page 17: Cleverwood friday sessions](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b681734a7959e0588b4644/html5/thumbnails/17.jpg)
3. WEB CONTENT OPTIMIZATIONCreate conversion funnels… or Usability?
![Page 18: Cleverwood friday sessions](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b681734a7959e0588b4644/html5/thumbnails/18.jpg)
Wireframe optimization
![Page 19: Cleverwood friday sessions](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b681734a7959e0588b4644/html5/thumbnails/19.jpg)
![Page 20: Cleverwood friday sessions](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b681734a7959e0588b4644/html5/thumbnails/20.jpg)
NOT WEB COPYWRITING?
![Page 21: Cleverwood friday sessions](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b681734a7959e0588b4644/html5/thumbnails/21.jpg)
Formal & Informal Online Communication
![Page 22: Cleverwood friday sessions](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b681734a7959e0588b4644/html5/thumbnails/22.jpg)
Information Visualization
![Page 23: Cleverwood friday sessions](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b681734a7959e0588b4644/html5/thumbnails/23.jpg)
CASE STUDY: DANONE
![Page 24: Cleverwood friday sessions](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b681734a7959e0588b4644/html5/thumbnails/24.jpg)
Organization’s Communication
![Page 25: Cleverwood friday sessions](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b681734a7959e0588b4644/html5/thumbnails/25.jpg)
Organization’s Products
![Page 26: Cleverwood friday sessions](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b681734a7959e0588b4644/html5/thumbnails/26.jpg)
Organization’s Behaviour … undercover marketing
![Page 27: Cleverwood friday sessions](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b681734a7959e0588b4644/html5/thumbnails/27.jpg)
Be th
e nex
t one
to
organ
ize a
FAS!
+32 (0) 2
888 7
9 34
Cleverwood is a trademark of Fair Wood Ventures sprl/bvba
Cleverwood is your New Media Consulting partner, providing expertise, knowledge and consulting services for Web, Mobile, Interactive Television and emerging channels.
Slides will up be there
Pic’s will be here
Summary over hereAnd tweets down here
![Page 28: Cleverwood friday sessions](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b681734a7959e0588b4644/html5/thumbnails/28.jpg)