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Build Your Reach by
Building Solid
Media Relationships
31 August 2017
San Antonio, TX
Civil Air Patrol
CITIZENS SERVING COMMUNITIES
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CITIZENS SERVING COMMUNITIES
• Build your media database
• Know them before you need them
• Be social with media on social media
• Give them what they want
• Discussion
Building Solid Media Relationships
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CITIZENS SERVING COMMUNITIES
• Know and use all available resources!
ABYZ News Links:
http://www.abyznewslinks.com
SparkAction
http://sparkaction.org/act/media
Build a media database
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CITIZENS SERVING COMMUNITIES
• Who should you include?
Build a media database
Newspaper
Radio
Television
Anchors
Local reporters
Assignment editors
Producers and directors
Aerospace reporters
Community bloggers
Public Access Hosts
Military PAOs
Local AFA Chapters
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CITIZENS SERVING COMMUNITIES
• Don’t discount a generic news desk inbox:
• Email this even if you have a direct media
contact at the station!
• If you know one email, you may know them
all. Companies generally use a standard format
for email:
• If Kate Smith is [email protected], then John
Davis is likely [email protected]
Build a media database
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CITIZENS SERVING COMMUNITIES
Build a media database
![Page 7: Civil Air Patrol · Media Relationships 31 August 2017 San Antonio, TX Civil Air Patrol ... Aerospace reporters Community bloggers Public Access Hosts Military PAOs Local AFA Chapters](https://reader035.vdocuments.mx/reader035/viewer/2022071117/60022600cf3d2134e242ab08/html5/thumbnails/7.jpg)
CITIZENS SERVING COMMUNITIES
• National Incident Management System (NIMS)
Basic Guidance for Public Information Officers:
Know them before you need them
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CITIZENS SERVING COMMUNITIES
• Have something to offer!
Know them before you need them
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CITIZENS SERVING COMMUNITIES
• Follow media contacts on Facebook and Twitter
• They are on social media, even if you’re not!
Know them before you need them
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CITIZENS SERVING COMMUNITIES
• Ask for retweets and shares!
Be social on social media
(via an official account)
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CITIZENS SERVING COMMUNITIES
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CITIZENS SERVING COMMUNITIES
You just might get what you ask for…and more! The
cadet in this story was featured on Q13 Fox in Seattle
and his family raised more than $6,000 via GoFundMe as
a result of the coverage.
http://q13fox.com/2015/05/04/boy-who-survived-cerebral-
hemorrhage-is-back-on-his-feet-leading-by-example/
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CITIZENS SERVING COMMUNITIES
Update! Cadet Balke, Nov 2016
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CITIZENS SERVING COMMUNITIES
Be social on social media
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CITIZENS SERVING COMMUNITIES
Be social on social media
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CITIZENS SERVING COMMUNITIES
Be social on social media
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CITIZENS SERVING COMMUNITIES
• Create Google Alerts and thank the media via
social media!
Be social on social media
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CITIZENS SERVING COMMUNITIES
Be social on social media
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CITIZENS SERVING COMMUNITIES
Be social on social media
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CITIZENS SERVING COMMUNITIES
Be social on social media
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CITIZENS SERVING COMMUNITIES
• . . . before they ask for it! Learn publishing
deadlines. They will thank you!
• Well-crafted releases to small market papers
have a 99.9%± chance of being published.
• Tip: Use Grammarly in Chrome or via a
browser to check your work.
Give them what they want…
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CITIZENS SERVING COMMUNITIES
• Be targeted and smart. Never broadcast every
release to everyone on your media list.
• Send releases on Tuesday, Wednesday and
Thursday (or timed based on their deadlines).
Give them what they want…
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CITIZENS SERVING COMMUNITIES
• Be timely! Get releases out as quickly as
possible after news happens.
• Events. When promoting an event, send a
release as far in advance as possible. Follow up
a week before, a couple of days before, and the
same day.
Give them what they want…
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CITIZENS SERVING COMMUNITIES
• Media database
• Tools, who to include
• Get to know your local media
• Engage with the media before you need them
• Use social media to get retweets/shares
• Thank them!
• Deliver an effective polished product
Building Solid Media Relationships
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CITIZENS SERVING COMMUNITIES
www.GoCivilAirPatrol.com
Questions?