Download - City Launch Strategies (10.3.13)
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Seattle Bootcamp
Soft Launches
•Goal of Soft Launch: To achieve 20% Adoption
•Soft Launch Groups: Staff, Elders, Group Leaders, “Early Adopters”
•Collect City Stories
Launch Strategies
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Seattle Bootcamp
Promotional/Marketing Strategy
•Communicate “The City” well before asking people to join
•Teaser Messages to create intrigue
•Explanatory Messages: Share the vision
•Reinforcement Messages: User stories; City-exclusive content
Launch Strategies
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Seattle Bootcamp
Promotional/Marketing Strategy
•Creative SWAG: Shirts, stickers, cards
•Picture Day: Photographer to take profile pics
•Handouts: City Cheat Sheets, City Map
•Videos
Launch Strategies
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Seattle Bootcamp
Invitation Strategy
•Group Invitations
•Connect Kiosk (Open or Password Protected)
•Connect Groups
•Bulk Invitation
•Through Sync with ACS People
•Other Ideas: Response Cards, Townhall Meetings, Link Kiosk to web site
Launch Strategies
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Urban Planning 2012
Post Launch MaintenancePost Launch Maintenance
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Seattle Bootcamp
Ongoing Training Strategy
•10:1 Support Network
•Standardize Training (http://bit.ly/citytrainingvids)
•New Staff
•Group Leaders
•Leadership leads by example
Post Launch Maintenance
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Seattle Bootcamp
Ongoing Training Strategy
•“City Tips”•Post to Church Group
•Share from Pulpit/Bulletins
•Ensure welcome team feels comfortable with The City
•City Training in your membership or newcomer class
•“City Pros” visit small groups to help co-train
Post Launch Maintenance
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Seattle Bootcamp
Ongoing Engagement StrategyReviewing these regularly will help
facilitate conversation surrounding what you are doing well & what needs to be
improved upon
The 3 C’s: Worth Revisiting •Commitment (lead by example; don’t double-dip)
• Communication (pulpit announcements, web site, fliers)
•Content (content strategies)
Post Launch Maintenance
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Seattle Bootcamp
Ongoing Engagement Strategy
•Releasing New Features•Slowly release features that you didn’t start with
•Stay tuned to City Builders for brand new features
•Builders Group Involvement•City Builders: feature releases, bug fixes, events, webinars
•Launch Training: launch & training process, webinars
•Church to Church: network with other churches
Post Launch Maintenance
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Seattle Bootcamp
•Church Videos
•Mercy Vineyard: http://youtu.be/1BBdpJuZSfI
•Savior Community Church: http://vimeo.com/27534778
•Covenant Love Church: http://vimeo.com/64244337
•True North Church: http://vimeo.com/41092148#
Resources
•Church Web Pages
•Westgate Chapel: http://westgatechapel.com/
•Reality LA: http://onthecity.realityla.com/
•FBC Keller: http://vimeo.com/23427206
•New City Cincy: http://www.newcitycincy.org/what-is-the-city
•Training Videos & Resources
•Training Videos for embedding in groups: http://bit.ly/citytrainingvids
•Connect Kiosk: http://bit.ly/cityconnectkiosk
•Implementation Materials: http://bit.ly/1aOZ0D2
JUST READ THIS: http://bit.ly/157qUcH