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Citel. The VoIP Migration Company™
The Best of Both Worlds: Centrex Handsets in a VoIP Environment
Presented to
May 6, 2010
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Presentation PreviewPresentation Preview
• Enterprise and Telephony Landscape• Citel’s Market Motivations• Summary• Questions and Answers
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Today’s Enterprise Operational LandscapeToday’s Enterprise Operational Landscape
• Business 2.0, UC (collaboration?) not just buzz terms
• Enterprises de-centralized, yet focused• New applications to serve customers• New methods to control costs• New accountabilities
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Today’s Enterprise Telephony LandscapeToday’s Enterprise Telephony Landscape
• Massive proprietary legacy infrastructure base
• VoIP benefits real: cost savings, productivity, application integration
• New choices, more flexibility• Migration to VoIP fast, but could be faster
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Enterprise Telephony Priority ListEnterprise Telephony Priority List
• Operational/Total Cost Reduction• System Integration/Consolidation• Reliability/Availability/Security• Scalability• Standards
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Objections for Migrating to VoIPObjections for Migrating to VoIP
• Grooming of the Network
1. Investment of Layer 2/3 Managed Data Switch w/ PoE
2. Investment of having to rewire with Cat 5/6 Data cable
3. Disruption of work flow for the implementation of a converged network
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Prospect Objections for Migrating to VoIP - continued
Prospect Objections for Migrating to VoIP - continued
4. Investment of new IP based Telephones
5. Disruption of work flow in training employees on new functionality
6. Lack of confidence in the quality of VoIP
7. Anxiety of stepping into the unknown
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Enterprise VoIP Migration OptionsEnterprise VoIP Migration Options
• Rip & Replace – Expensive, disruptive
• Proprietary/Single Vendor Path– Limited flexibility, no leverage
• Do Nothing– Expensive, limited flexibility, no leverage
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Changing the Dynamics of Migrating from a Legacy TDM/Centrex Based
Telephone System to VoIP
Changing the Dynamics of Migrating from a Legacy TDM/Centrex Based
Telephone System to VoIP
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Category 3 Cable
25 PairAmphenol
PSTNCO Lines
Service Provider
Current TDM Customer ScenarioCurrent TDM Customer Scenario
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PSTN & IP NetworkBroadBandCO/E1/T1
Category 3 Cable
25 PairAmphenol
RouterService Provider
Premise Based IP PBX OfferingUsing Digital Handsets w/Citel Portico™ TVA™ Premise Based IP PBX OfferingUsing Digital Handsets w/Citel Portico™ TVA™
Premise Based IP PBX
Telephone VoIP Adapter(Think of it as a Data switch for TDM Phones)
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IP Network
BroadBand
Category 3 Cable
25 PairAmphenol
Router
Service Provider
Hosted IP PBX OfferingUsing Digital Handsets w/CitelHosted IP PBX OfferingUsing Digital Handsets w/Citel
Hosted IP PBX
Telephone VoIP Adapter
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Service Provider Benefits when Using the Portico™ TVA™
Service Provider Benefits when Using the Portico™ TVA™
1. Easier to Sell: – Sales Reps & Sales Engineers don’t have to concern
themselves with Enterprise LAN Assessments or QoS.
– It is easier to migrate a prospect to VoIP rather than fork-lifting them into new technology
2. Less Expensive:– Customers can migrate and receive the benefits of VoIP
PBX Services without CAPEX investment in:
• Layer 2/3 Managed Data Switches w/PoE
• New Cabling or New IP Phones
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3. Faster to Deploy:• No data switches to install
• No cabling to run
4. Easier to Train:• Since the customer is keeping their existing handsets
there is no end user training involved on the phones
• Only training is on new IP PBX services
5. Customer can retain 65% of the existing investment in their phone system• Sell new IP Phones for new extensions• Customers can migrate all phones to IP phones
over time rather than fork-lifting all at once.
Service Provider Benefits when Using the Portico™ TVA™
Service Provider Benefits when Using the Portico™ TVA™
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Citel’s Portico™ TVA™ Solution Citel’s Portico™ TVA™ Solution
SIP media adapter designed to convert existing P-Phone, analog and digital proprietary PBX
telephone sets into “SIP Endpoints”
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Citel’s Portico™ TVA™ Citel’s Portico™ TVA™
• 2 Versions: 12- and 24-port, stand alone or rack mountable, 1U 19” rack. Digital, P-Phone and Analog versions
• 100+ Phone Models currently supported, continually growing
• Line-powers the digital telephones with no local power at the handset needed (handset power issues for P-Phones same whether connected to DMS100 or TVA)
• Optional FXO Ports to handle E-911
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Citel’s Portico™ TVA™Citel’s Portico™ TVA™
Only Portico™ TVA™ integrates disparate equipment from multiple vendors into a single, seamless, enterprise
voice network
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Cabling RequirementsCabling Requirements
• Cabling to handsets requires only one pair of wires• Cabling is Polarity Sensitive for Meridian 1 phones• Cat 3 station cable is recommended, maximum loop
length is 1600 ft or 500m• Existing PBX/station wiring may be re-used
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Questions & AnswersQuestions & Answers
Thank you for Listening
Questions?
Ian Gomm206-957-6270 [email protected]