Transcript
Page 1: Ci Bootcamp Product Training Lead Gen   Charles Head   01 02 10

Who are our competitors ?

Volume

Quality Activate the leads

Acquire volumes of leadsAcquire volumes of leads

Target and Validate the leads with marketing data

& PersonicX

Target and Validate the leads with marketing data

& PersonicX

Increase lead value by applying services

and de-duplicate from client customer base

Increase lead value by applying services

and de-duplicate from client customer base

Super charge the leads

(data contact, Scoring)

Super charge the leads

(data contact, Scoring)

Clash / DMRI / IPT / Magnetise

Acxiom / PDV

Acxiom in partnership with TwoTouch

11

22

33

44

55

Page 2: Ci Bootcamp Product Training Lead Gen   Charles Head   01 02 10

Case Study: Dell

• Collecting telephone and fulfilling by telemarketing campaign

• Survey and microsite

• Co-reg campaign• Sign up to newsletter

Case Study: BT


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