![Page 1: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/1.jpg)
Mobile UX & Growth��������� ������������� ���
Barcelona // Smash Tech // Dec 5, Tuenti13
![Page 2: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/2.jpg)
Christopher GrantUser Experience Designerdigitalaltruist.com | @digitalaltruist
#SmashTech
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
![Page 3: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/3.jpg)
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
![Page 4: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/4.jpg)
Mobile matters.
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist © 2013 Business Insider
![Page 5: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/5.jpg)
Mobile matters.
������
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist © 2013 Business Insider
![Page 6: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/6.jpg)
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist © 2013 Business Insider
![Page 7: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/7.jpg)
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist © 2013 Business Insider
US Media Consumer Consumption Share
![Page 8: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/8.jpg)
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
![Page 9: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/9.jpg)
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
![Page 10: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/10.jpg)
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Smartphone Market Share
![Page 11: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/11.jpg)
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Mar Apr
May Jun Jul
Aug
Sep
Oct
Nov
Tuenti Sign-Ups
AndroidWeb
![Page 12: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/12.jpg)
Cómo se conectan los usuarios de Tuenti
Web Móvil Ambas
34% 39% 26%
35% 31% 34%
35% 18% 47%
1 día
2 días
7 días
![Page 13: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/13.jpg)
What should we do?
![Page 14: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/14.jpg)
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
![Page 15: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/15.jpg)
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
![Page 16: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/16.jpg)
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Mobile !rst.
�������
![Page 17: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/17.jpg)
Opportunities & Challenges
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist © 2013 Business Insider
![Page 18: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/18.jpg)
Mobile meansnew opportunities
for growth.
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist © 2013 Business Insider
![Page 19: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/19.jpg)
Mobile meansnew challenges
for user experience design.
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist © 2013 Business Insider
![Page 20: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/20.jpg)
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Shorter funnels.Full eco-system.
![Page 21: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/21.jpg)
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Shorter funnels.Full eco-system.
![Page 22: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/22.jpg)
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Shorter funnels.Full eco-system.
![Page 23: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/23.jpg)
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Shorter funnels.Full eco-system.
![Page 24: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/24.jpg)
Calls
Location
History
Contacts
Photos
Accounts
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
![Page 25: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/25.jpg)
Too much info is scary.
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
![Page 26: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/26.jpg)
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
![Page 27: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/27.jpg)
2x improvementin downloads
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
![Page 28: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/28.jpg)
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Always there.
![Page 29: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/29.jpg)
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist © 2013 Business Insider
![Page 30: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/30.jpg)
Fuera
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist © 2013 Business Insider
![Page 31: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/31.jpg)
Fuera Dentro
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist © 2013 Business Insider
![Page 32: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/32.jpg)
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Breaking Bad Habits
![Page 33: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/33.jpg)
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Breaking Bad Habits
![Page 34: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/34.jpg)
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
In!nite uses cases.
![Page 35: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/35.jpg)
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
New, untested patterns.
![Page 36: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/36.jpg)
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
![Page 37: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/37.jpg)
Data ≠ Conventional Wisdom
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
![Page 38: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/38.jpg)
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Always on.
![Page 39: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/39.jpg)
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Push noti!cations.Location-based noti!cations.
![Page 40: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/40.jpg)
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Vibrating spam.
∞
![Page 41: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/41.jpg)
iOSAndroid
BlackberryWindows Phone
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist © 2013 Business Insider
![Page 42: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/42.jpg)
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Too many devices.
![Page 43: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/43.jpg)
iOSAndroid
BlackberryWindows Phone
CashOpenLow-endEager
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist © 2013 Business Insider
![Page 44: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/44.jpg)
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Stored credit cardsHigh-performanceLow market shareQuick to update2 screens sizes
![Page 45: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/45.jpg)
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Huge market shareConversion trackingMany devicesLegacy OSOpen
![Page 46: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/46.jpg)
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
The OS gives.
![Page 47: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/47.jpg)
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
The OS takes.
![Page 48: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/48.jpg)
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
☒Unlimited permissions
☑Auto-updates
![Page 49: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/49.jpg)
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Native dev is powerful.
![Page 50: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/50.jpg)
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Native dev is slow.
![Page 51: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/51.jpg)
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Test before.A+B Test after.Be humble.
![Page 52: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/52.jpg)
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Design Dev
![Page 53: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/53.jpg)
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist © 2013 Business Insider
![Page 54: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/54.jpg)
Minimum delightfulMinimum viable
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist © 2013 Business Insider
![Page 55: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/55.jpg)
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Non-native transcends.Mobile web.Responsive.
![Page 56: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/56.jpg)
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Less OS access.Performance issues.
Interaction challenges.
![Page 57: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/57.jpg)
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Millions of apps. Billions of downloads.
![Page 58: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/58.jpg)
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Easy to get lost. Hard to di$erentiate.
![Page 59: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/59.jpg)
Challenges are opportunities.
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist © 2013 Business Insider
![Page 60: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/60.jpg)
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
We evolve by overcomingchallenges.
![Page 61: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/61.jpg)
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
Disruption and evolutiongo together.
![Page 62: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/62.jpg)
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
![Page 63: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/63.jpg)
¡Muchas [email protected]
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
@digitalaltruist
![Page 64: Christopher Grant | Tuenti | Conferencia Mobile Technology](https://reader033.vdocuments.mx/reader033/viewer/2022052908/55969a3f1a28abca168b4654/html5/thumbnails/64.jpg)
Reference
BFacebook’s Desktop Ad Revenues Fell $26M In Q3 As Its Mobile Ad Revenue Surged $226Mhttp://techcrunch.com/2013/10/30/facebooks-desktop-ad-revenues-fell-26m-in-q3-as-its-mobile-ad-revenue-surged-226m/
THE FUTURE OF DIGITAL: 2013http://www.businessinsider.com/the-future-of-digital-2013-2013-11
Black Friday sales up 7%, mobile up 36% — and iPhone driving 450% more sales than Androidhttp://venturebeat.com/2013/11/29/black-friday-sales-up-7-mobile-up-36-and-iphone-driving-450-more-sales-than-android/
How Facebook secretly redesigned its iPhone app with your helphttp://www.theverge.com/2013/9/18/4744904/how-facebook-secretly-redesigned-its-iphone-app-with-your-help
Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist