Download - China Online Shopping Report 2009
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ChinaOnlineShoppingReports2009
ChinaInternetWatch.com
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26%(87.88million)ofChinaInternetusersshoppedonlineduringthefirsthalfof2009,with
anincreaseof38.9%comparedwiththesameperiodoflastyear.
ChinaInternetWatch
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Over85.7%Chinane:zenshadsearchedforproductinforma:onduringthefirsthalf(53.5%onB2C,32.5%onC2C).
ChinaInternetWatch
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OnlineshoppingthemostpopularinTierOneCi:es
• Beijing:51.3%• Shanghai:52.6%• Guangzhou:35.2%
ChinaInternetWatch
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Theonlineshoppingspendduringthefirsthalf
of2009totaled119.52billionyuan(aboutUSD$17.5billion)
• C2C:106.37billionyuan($15.58b)• B2C:13.15billionyuan($1.93b)
ChinaInternetWatch
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32.3%onlineshoppersmadenomorethantwiceonlinetransacTonsduringthefirsthalfof2009;30.5%between5to10Tmes;10.9%overtenTmes.
ChinaInternetWatch
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ApparelandHomeAccessoriesarethemostpopularproductcategorypurchasedonline(over50%onlineshoppersmadepurchase),followedbycosmeTcsandjewelry.
ChinaInternetWatch
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C2Cwebsitesarethefirstchoiceamong85%onlineshoppers
• Taobao:76.5%• Paipai(underTencent):6.1%• Dangdang(B2C):5.8%• AmazonChina(B2C):2.2%
• 360buy.com:2.2%
ChinaInternetWatch
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RedBaby,AmazonChina,andBaiduYouaarethefastestgrowingonlineshoppingsitesinthefirsthalfof2009withincreasednewusersof61.9%,44.9%,and42.3%respecTvely.
ChinaInternetWatch
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FemaleInternetusersbecomemoreacTveonlineshoppingcrowdthanmaleneTzensandthetrendconTnues.
ChinaInternetWatch
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Mostonlineshoppersareintheageof18to30yearsoldwhitecollarworkersandstudents,withmonthlyincomebetween1000~3000yuan.
ChinaInternetWatch
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ThehigherincomeInternetuserstendtospendmoremoneyinonlineshoppingandbuyonlinemorefrequently.
ChinaInternetWatch
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30to40yearoldinternetusersmade
largestpurchasesonlineandpurchasedonlinethemostfrequently.Amonglargeamountonlinepurchases,thereweremoremaleinternetusersthanfemale.
ChinaInternetWatch
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Wordofmouthmarke:ngandsearchenginemarke:ngarethemosteffec:veonlineshoppingmarke:ngtac:cs.
ChinaInternetWatch
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48.7%becameawareofonlineshopping
websitesthroughrelaTvesandfriends;43.3%onlineshoppersaremostlyinfluenced
bycommentsmadebyotheronlineshoppers.27.1%foundtheirproductsthrough
searchengine;20.6%byon‐sitesearches.
ChinaInternetWatch
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MobilepaymentstartstoshowitspotenTal.10.3%transacTonsweremadebymobilepayment.
ChinaInternetWatch
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45.3%Chinainternetusers,whoaren’tonline
shoppers,didnotpurchaseonlinebecausetheywerenotusedto.ThetopreasononB2Csiteswaslackofonlinepaymenttools(18%);thenumberone
reasononC2Csiteswaslackofonlineshoppingknowledge.
ChinaInternetWatch
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Overall,onlineshoppingusersexperienceda
highsa:sfac:onwith54.4%havingexpressedsaTsfacTonand25%greatsaTsfacTon.
ChinaInternetWatch
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Onlineshoppersaremoresa:sfiedwithB2CwebsitesthanC2ConesasproductsonB2Csitesshowedbederqualityandbedercustomerservice.
ChinaInternetWatch
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Thetotalonlineshoppingspendinyear2009isesTmatedtoreach250billionyuan($36.62b).
ChinaInternetWatch
DataSource:CNNIC