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China Market Sharing
The Changing Consumer Behavior - Digital Landscape, Social Media & eCommerce
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• Instant message and timeline, plus various functions and service, e.g. online payment, online gaming center, walkie talkie, LBS, and etc. • Wechat has 600m register users, 355m are monthly active users
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•Brand introduction
•Verification information
•View history message
•Entering official account
•Push message
•Customized menu
Subscription account/ Service account
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•Case study: Burberry WeChat official account
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Vs.
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Key visual and logo
Brands introduction
About Breguet
Follow me button
Tweets: text and visuals
Weibo Corporate Account
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eCommerce
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In 2013
300,000,000+ online shoppers
Market size reached $296 billion
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$8 $153 $548
$2,154
$5,711
$9,316
USD$ Mil.
Sales Vol. on Tmall within Single Day 2009 2010 2011 2012 2013 2014 $ 9.3 Billion
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• Miao is a eCommerce platform built up on Tmall in late 2012 specializing at chilled and frozen product. • 4 sections within the Miao platform –
• imported seafood • imported fruit • imported meal • China attitude (for local made quality/safety guaranteed product)
• brand slogon: •Healthy & Tasty food from all over the world
•advocate: • cold chain direct delivery • purchase from the origin
•
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IF YOU HAVE ANY QUESTIONS ABOUT CHINA, PLEASE FEEL FREE TO CONTACT ME! EMAIL: [email protected] MOBILE: +86 13501790385 WECHAT/WHATSAPP: 13501790385 FACEBOOK: SYLVIA SUI
Thank you!