Channel IQ350 W Ontario St, 6th & 7th Floors
Chicago, IL 60654312.846.1199
www.channeliq.com
Channel IQ | Know What You Don’t Know Series:
Global Counterfeiting in 2014 Tactical Solutions to Solving Your Problems
David Howell | Director, Brand Protection, Channel IQDavid Lukasik | Principal, LTE, Inc.
David HowellChannel IQ
IntroductionsToday’s Guest Speakers
Dave LukasikLTE, Inc.
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Intellectual Property RightsSeizures Statistics
Results | Fiscal Year 2013
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pharmaceuticals
8%
Counterfeit2013 Top 5 Most Counterfeited Items by Seizure
watches
8%Handbags/wallets
8%electronics
20%apparel/accys.
35%
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Counterfeit2013 Top 5 Most Counterfeited Items by MSRP
pharmaceuticals
5%
$80MM
apparel/accys.
7%
$116MM+
electronics
8%
~$150MM
watches
29%
$500MM+
Handbags/wallets
40%
$700MM+
Counterfeit
• The number of IPR seizures increased nearly 7% from 22,848 in FY 2012 to 24,361 in FY 2013.
• The estimated MSRP of seized goods increased from $1.26 billion in FY 2012 to $1.74 billion in FY 2013.
• Average daily seizures totaled just over 66 seizures per day, with an average MSRP of each seizure being slightly more than $71,500.
2013 by the Numbers
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Counterfeit
• For the first year since FY 2005, footwear seizures are not one of the top 5 commodities seized.
• Overall sports jerseys made up almost 29% of all seized counterfeit shipments.
• Additionally, 1,413 domain names distributing counterfeit merchandise were seized
2013 by the Numbers
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Counterfeit2013 Shipping | How are they getting here?
$1.1 BILLION$364 MILLION
$76 MILLION
$202 MILLION9
Counterfeit2013 by the Numbers | The Sources
INDIA$20MM
1%
HONG KONG$437MM
26%
CHINA$1.1B68%
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IF YOU ARE FAR FROM YOUR ENEMY, MAKE HIM BELIEVE YOU ARE NEAR.
- Sun Tzu
Partnering with the Department of Homeland Security
Dave Lukasik
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Partnering with Homeland SecurityCounterfeiting is Illegal
The Good News:
There are tools in place to support your Brand Protection efforts
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Partnering with Homeland Security
• Record your registered marks with DHS▪ https://help.cbp.gov/app/answers/detail/a_id/271/kw/IPR/
• Develop and distribute a Counterfeit Education Guide
Protecting your Trademarks in the USA
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Partnering with Homeland SecurityCounterfeit Education Guide | A Sample
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Partnering with Homeland SecurityCounterfeit Education Guide | A Sample
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Partnering with Homeland SecurityCounterfeit Education Guide | A Sample
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Partnering with Homeland Security
• Record your registered marks with DHS▪ https://help.cbp.gov/app/answers/detail/a_id/271/kw/IPR/
• Develop and distribute a Counterfeit Education Guide
• Develop and deliver targeted training
• Share data for targeted enforcement
Protecting your Trademarks in the USA
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Partnering with Homeland Security
• Suspect Package intercepted at Port of Anchorage.
• CBP ANC contacted rights holder based on the information provided on
the CBP Recordation site.
• Primary Rights holder made three calls▪ IPR Center▪ Other identified brands▪ Local council in destination city
• IPR center coordinated and executed a successful controlled delivery. Product was intercepted and importers were arrested.
Cross-Border, Multi-Brand, Success Story | Anchorage, AK
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Partnering with Homeland SecurityCross-Border, Multi-Brand, Success Story
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Partnering with Homeland Security
• Customs training provided at Port of JFK by rights holder.
• Information is shared on suspected importer of counterfeit goods.
• HSI takes the information and develops a case.
• HSI contacts rights holder for assistance in a warehouse raid
• Counterfeit product is seized, suspect is arrested
Jamaica, NY. Success Story
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Partnering with Homeland SecurityJamaica, NY. Success Story
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Partnering with Homeland Security
It is important to understand that you can onlyenforce your trademark rights in the countries that you have your marks registered.
1688.com (China)OLX.com (Philippines)
International Recordation
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Q&AWebinar Recap
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Channel IQ350 West Ontario Street, 6th & 7th FloorsChicago, IL 60654www.channeliq.com312.846.1199
For More Information Please Contact:
Thank You
David Howell: [email protected]