Download - #CHANGE4DESTINATION - 13 proposals for the future of publicly financed tourism marketing 
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#CHANGE4DESTINATION
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13 proposals for the future of publicly financed tourism
marketing
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THINK TANK PARTICIPANTS
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ORGANISATIONAL AND LEADERSHIP PROPOSAL
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1. LOCATIONS OF THE FUTURE ARE ENABLERS, NOT FULFILLERS LOCATIONS OF THE FUTURE REQUIRE VALUE-ORIENTATED LEADERSHIP WITH AN EXCEPTIONAL NETWORK OF PARTNERS.
Photo:Greg Snell
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2. CHANGE CAN ONLY BE ACHIEVED IF YOU’RE WILLING TO MAKE MISTAKES THE CREATION OF SAFE AREAS FOR TAKING CALCULATED RISKS ENCOURAGES INNOVATION.
Photo: Greg Snell
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3. LEAD THE WAY, DON’T FOLLOW MODERN LEADERSHIP AND EXPERTISE IN THE USE OF DIGITAL TECHNOLOGY ARE VITAL TO THE FUTURE ROLE OF PUBLIC ORGANISATIONS.
Photo: Greg Snell
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4. THE ROLE OF INCUBATOR: BREEDING NEW IDEAS, NOT JUST SHOWCASING THEM TAKING ON THE ROLE OF INCUBATOR FOR INNOVATION AND GROWTH AT THE LOCATION.
Photo: Greg Snell
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TECHNOLOGY PROPOSAL
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5. FAST EATS SLOW TECHNOLOGICAL AND SOCIETAL CHANGES ENTAIL NEW TASKS AND QUICK ACTION.
Photo: Greg Snell
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6. DATA QUALITY IS THE CORE TASK UNDERPINNED BY A DIGITAL INFRASTRUCTURE, IT IS POSSIBLE TO ADD REAL VALUE FOR THE VISITOR.
Photo: Greg Snell
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7. OPEN UP YOUR DATA SILOS ON A PAR WITH GLOBAL PLAYERS THANKS TO AN OPEN DATA STRATEGY AND CLEAR RULES ON USE.
Photo: Greg Snell
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MARKETING AND COMMUNICATION PROPOSAL
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8. THE END OF THE WEBSITE IF YOU’VE LEFT A TRAIL, NO MATTER WHERE, YOU’LL BE FOUND.
Photo: Greg Snell
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BRAND PROPOSAL
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9. THE IMAGE IS DEAD – LONG LIVE THE IDENTITY
Photo: Greg Snell
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GUEST AND CUSTOMER PROPOSAL
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10. THE CUSTOMER HAS NO BOUNDARIES THE CUSTOMER NOT ONLY CROSSES DIGITAL BOUNDARIES, BUT ALSO REGULATORY ONES.
Photo: Greg Snell
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PRODUCT PROPOSAL
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11. PRODUCT QUALITY IS THE KEY PRODUCT FOCUS – IN DIGITISED MARKETS THE QUALITY OF THE PRODUCT IS MORE IMPORTANT THAN EVER.
Bild: Greg Snell
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12. EXCEPTIONAL LEADERS INSPIRE PLAYERS THE PRODUCT, THE VISION AND THE EXPERIENCE IN HARMONY WITH LOCAL PLAYERS.
Photo: Greg Snell
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13. HOLISTIC, CROSS-BORDER PRODUCT DEVELOPMENT AS THE CUSTOMER HAS NO BOUNDARIES, PRODUCT DEVELOPMENT MUST HAVE NONE EITHER.
Photo: Greg Snell
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#CHANGE4DESTINATION