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Chandrasekhar Raghavan
PINKOMARKETINGCHANDRASHEKAR RAGHAVAN
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Chandrasekhar Raghavan
PINKOWHAT IS
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Chandrasekhar Raghavan
101CLUETRAIN
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Chandrasekhar Raghavan
“As a company, and as individuals, we value integrity, honesty, openness, personal excellence, constructive self-criticism, continual self-improvement, and mutual respect.”
The difference is obvious, easy to recognize.
VOICETHE HUMAN
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Chandrasekhar Raghavan
People like to talk, now they can... in humungous groups
● IRC, Newsgroups and Maling Lists● Blogs, trackbacks, IM, conversational email, syndication
TALKPEOPLE LIKE 2
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Chandrasekhar Raghavan
Build a community around your product...
don't just sell it.
SELLDON’T JUST
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Chandrasekhar Raghavan
Pinko is a marketing philosophy built around the principles of the Cluetrain Manifesto
PINKOPHILOSOPHY
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Chandrasekhar Raghavan
PINKOCASE STUDY
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Chandrasekhar Raghavan
SPAM works too... (sure, it's illegal in some places...but it still works)
If thats your only criteria, Pinko ain't for you.
CHOICE?DO YOU HAVE A
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Chandrasekhar Raghavan
Think this is cool? Whats the next step?
Check out more case studies● Talk to people! [email protected]● Figure out how you can make it work for your business.
STEPTHE NEXT
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Chandrasekhar Raghavan
RESOURCESYOU CAN USE