Download - Central Cottage Industries
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Analyzing the Working of Buying Department
and Analyzing the sales gap in Furniture andChildren Wear department (2006-2010)
Presented by :
Monika Choudhary
CENTRAL COTTAGE INDUSTRIES CORPORATION
OF INDIA LTD.
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INTRODUCTION
The Central Cottage Industries Emporium, popularly known
as "Cottage", "CCIC", "CCIE" and "Cottage Emporium
formed in the year 1948 is a mirror setting of Handicraftsand Handlooms, in the Indian art & craft scenario for over 50
years. It preserves and nurtures the rich heritage of a culture
dating back to over 5000 years, unfolding a rich saga of
breathtaking masterpieces by skilled artisans.
Today, the Cottage and its logo The Bankura Horseconstitute a hallmark of tradition, quality and authenticity.
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OBJECTIVES AND
ORGANIZATION
CHART
To produce, procure and sellquality handicrafts andhandloom products and todevelop markets for theseproducts in India and abroad.
To continue to improve thequality of Indian Handicraftsand to upgrade and producenew designs.
To strengthen and expandthe marketing network of theorganization.
To generate adequatereturns on Net Worth. To manage trading activitiesso as to optimize sales andearnings and reduceexpenditure.
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BUYING DEPARTMENT
Buying dept of CCIC has 10 buyers for respective 23
departments. The departments are under 2
categories :
Handlooms
Handicrafts
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PROCEDURE IN BUYING
Requirement
of the
various itemsis
determined
Buyer is
always in
constant
touch with
the artisans
and suppliers
Purchase
decision in
consultationwith the
authorities
Purchase on
Approval
Outright
Purchase
Before this:
1. Lead Time
2. Optimal lot
size
3. Urgency of
requirement
Procurement on
Basis of:
1. Demand
2. Forecast
3. Cust. Pref
4. Trends
5. Fashion in
vogue
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FURNITURE DEPARTMENT
Purchases (2006-2010) Sales (2006-2010)
0
50
00
50
200All Figures in Lakh
Target
Actual
68078
59
96764
82
98298
6 66790
68 3290446
Series
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CHILDREN WEAR
DEPARTMENTPurchases (2006-2010)
214632
6
270240
0
276782
4 212744
3
1541740
Sales (2006-2010)
56
63
71
58
63
51
57
47
44
44
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
All Figures in Lakh
Actual Target
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SURVEY REPORTS
Am
bianceFurniture Children Wear
40% of people rated as very good and good 69%rated good while 26% rated very good
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Design
Furniture Children Wear
52% rated good & 24% rated as poor 50% rated as good while 30% rated poor
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knowledge of the sales person
Furniture Children Wear
36% rated good and 40% poor 65% rated as good, 15% poor and 11% very
good
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Range of Products
Furniture Children Wear
52% rated good and 28% rated poor 46% rated as good and poor
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Display
Furniture Children Wear
56% customers rated good and 24% poor 42% rated good while 46% rated poor and
11% rated very good.
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Price Range
Furniture Children Wear
44% rated as poor while 40% rated as good 50% rated good while 34% rated poor
And 7% as very poor
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Quality
Furniture Children Wear
64% rated good while 16% rated poor and
12 % rated very good
69% rated as good, 15% as poor and
11% as very good
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Sales Person Response
Furniture Children Wear
48% rated as poor and 20% for good and
Very poor
50% rated poor while 26% rated good
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Overall Shopping Experience
Furniture Children Wear
72% rated good while 12% for poor and
Very good
57% rated as good while 15% rated as very
Good and poor
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Goods Delivery Time
Furniture Children Wear
64% rated poor while 28% rated good 46% rated as good whole 38% as poor
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ServiceQuality
Furniture Children Wear
48% rated good while 32% rated poor 61% rated as good while 30% as poor
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Suggestions
Cottage emporium must take concrete steps in order torepair the central air-conditioning system.
Change the location of the furniture department as it islocated on the top floor in the corner. So it should be
focused. Price range should be revived in case of Furniture.
In Children Wear, all the colors of the same design shouldnot be displayed as it leads to the dirtiness of the garment.
Organic packaging can be introduced in case of children
wear. More range of latest designs should be introduced to keep
the customers coming in.
Products should be displayed category wise.
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Conclusion
CCIC is giving an opportunity to poor artisans
and national awarded craftsmen to introduce
their product at Central cottage emporium. All
departments of emporium are well
maintained and staffs are very talented. Due
to some sales techniques methods, CCIC is
unable to increase footfall at emporiumspecifically at furniture and children wear.