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PROJECT REPORT
ON
“STUDY THE MARKET POTENTIAL FOR CHEMTURA AGROCHEMICAL PRODUCTS IN AMBEGAON TALUKA,
DIST- PUNE. ”
At
Chemtura Chemicals India Pvt. Ltd. Mumbai.
BY
Kiran Nandkishor Ganjale.
PGDM (Agri. Business Management)
2010-2011
FOR PARTIAL FULFILLMENT OF THE COURSE
PGDM [AGRI BUSINESS MANAGEMENT]
MITCON INSTITUTE OF MANAGEMENT
BALEWADI, PUNE- 411045
2009-2011
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ACKNOWLEDGEMENT
I owe a great deal to MITCON Institute of management for laying the building blocks of
logic and pragmatism in my life. This report, in a way is a reflection of these values. The
organizational traineeship segment (OTS) provided me with a unique opportunity of working
with an organization.
I extend heartiest gratitude towards our project guide Mr. Hemant N. Chaudhari
(Territory Manager) for his constant motivation and encouragement. With his guidance and
support I could learn a lot about how industrial research is carried out and projects are
professionally handled.
I would like to express my earnest gratitude and thanks to our faculty guide Mr. Amit
Kane for her support and kind blessings.
I also grateful to all of them who are directly or indirectly involved in driving this project to a success.
Mr. Kiran N. Ganjale.
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INDEX.
Sr.
No.
Topics Page No
1 Executive Summary
2 Industry Profile
3 Company profile
4 Research Problem and its background
5 Review of Literature.
6 Objectives and Scope
7 Research Methodology
8 Data Presentation and Analysis
9 Findings
10 Suggestion
11 Limitations and scope for further studies
12 Conclusion
13 Annexure
a) References
b) Other relevant documents, product catalogues,
charts, graphs, copy of the questionnaire, etc
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EXECUTIVE SUMMARY
As I cover Ambegaon Taluka in Pune Districts under this project, Which is very
popular for Horticulture crops like fruits and vegetables and Agronomical crops like cereals,
pulses in Maharashtra. There is lot of demand for fruits and vegetables from this district in
the market. But from last some year’s production of fruits and vegetables goes down by
attack of different diseases and pests. Because of different types of pest observed in the field
which destroy a whole plant within a few days.
The farmers and floriculture companies have used or are using different
pesticides to control pests but they are not satisfied with them. Because of these pesticides,
insecticides are not spread or penetrate properly and mainly there is no strong result in rainy
season, Because rain wash pesticides, insecticides. Day by day it’s become very difficult task
to control of pests to the farmers hence the effect of this most of the farmers prefer to use
stickers.
There are wild range of stickers available in market but farmer preferred only
quality products. Chemtura Silwet-Gold is the only Product which has ability not only to
reduce the chemical dose but also help in spreading and penetrating of chemicals on
the surface of the leafs thoroughly. This improved spray coverage in many cases enhance
the performance of productive chemicals (i.e. insecticide and pesticides) and enables reduced
volumes. Silwet-Gold is pure Silicon Base Product and contains about 99% of pure
Non-sticky silicon. The efficiency of Chemtura Silwet-Gold is more than any other
silicon base product in India.
In market only quality product are preferred by farmer and retailers. It’s also found
that more than 50% of farmers are unsatisfied due to quality reason.
The product awareness can help to establish product in the market; in product
awareness company employees and retailers are the main persons. Other important sources
of information are literature and field demonstrations.
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INDUSTRY PROFILE
Agrochemicals also known as Pesticides are substance or mixture of substances that are used to avert, destroy or control any kind of pests or unwanted type of plants or animals that cause harm to crops or hampers the normal growth process of a crop. As per a Government of India estimate of 2002, value of crop losses caused due to non-usage of pesticides was around Rs 90,000 crore. Thereon, assuming losses grew at an average 2%, total losses would have amounted to Rs 101,355 crore in Financial Year2009, a staggering 2.2% of India's GDP.
Global Agrochemical Industry:
Global Agrichemical industry has grown at an average 7.1% over Current Year2001-08 to US $41.7 billion. For Current Year2008, the industry registered outstanding growth of 25% year on year on the back of volume growth andincrease in price.
On the other hand, the Indian Agrichemical Industry was estimated at around US$1 billion i.e. Rs5,000 crore at the end of Financial Year 2009. In Financial Year2009, overall industry witnessed marginal volume decline, but saw a price increase of 10-12%.
Markets and Consumption:
North America, with a share of 26% in total consumption, is the largest consumer of agrichemicals globally. The Asia-Pacific and EU regions consume almost the same amount of agrichemicals. India's consumption of agrichemical is one of the lowest in the world, standing at 0.48kg per hectare. This compares very poorly with other countries that have less arable land under coverage. For instance, countries like Taiwan, Japan, Holland and Korea have higher consumption than India. We believe this again highlights the under usage of
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agrochemicals by Indian farmers and unexploited opportunity at bay for the agrochemical companies. India produces approximately 16% of the world's total food grain production and uses only around 2% of pesticides.
India Share Of Pesticides Consumption-2008:
67%
18%
15%Insecticide Fungicide Herbicide
Important Player in the Pesticide Sector:
COMPANY SALES (US$BN)
BAYER 9.3
SYNGENTA 9.1
DUPOND 7.9
BASF 4.9
DOW 4.5
MONSANTO 4.8
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COMPANY PROFILE
Chemtura Corporation is chemistry, which is focused on improving the quality of products
that make life better for everyone.
Chemtura Corporation products are used in the building and construction, consumer, electrical
and electronics, industries, and transportation industries to make products stronger, more
durable, safer, cleaner and more efficient. Chemtura’s gricultural products helps to increase crop
quality and crop yield around the world.
Everywhere you go and everything you do, Chemtura’s products are there: in life-saving
medicines, in more-efficient cars, in safer tires, in longer-lasting flooring for your home.
Chemtura’s flame retardants helps to save lives; Chemtura’s pool products keep your pool
sparkling clean; Chemtura’s plastic additives are used in safety helmets to safeguard your family.
Chemtura Corporation core values aren’t just words on paper. They embody how Chemtura
employees work every day and how we interact with our customers, suppliers, fellow community
members and one another. Living our values is an important part of who we are: a company
focused on improving performance in everything we do.
Chemtura's Crop Protection business, a global leader in seed treatment and miticides, agro
chemical focuses on worldwide niche markets.
Chemtura's products are formulated for specific crops and geographic regions to enhance quality
and increase yield. Chemtura products protect seeds from pests and disease to aid in germination;
protect growing plants from insects, mites and diseases; eliminate unwanted weeds; and assist
with pest control in soil preparation, commodity storage, and post-harvest food processing.
Chemtura’s products include insecticides, herbicides, fungicides, miticides, seed treatment
products, plant-growth regulants, and fumigants.
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Chemtura Corporation, with 2009 sales of $3.5 billion, was formed in 2005 with the merger of
Crompton Corporation and Great Lakes Chemical Corporation. Chemturas history – which
includes Crompton & Knowles Corporation, Uniroyal Chemical Corporation and Witco
Corporation – reflects more than 100 years of growth and innovation.
Chemtura has approximately 4,600 employees in research, manufacturing, sales and
administrative facilities in every major market of the world. they are a leading global supplier of
plastic additives, including flame retardants; a leading manufacturer of pool and spa products; a
global leader in seed treatment and miticides in the agricultural market; the largest component
supplier to the lubricants industry; and a top global producer of urethane polymers.
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Chapter-1
RESEARCH PROBLEM & ITS BACKGROUND:
For any marketing research first & foremost important step is to define the topic for which one should well about the problem area from which we can set certain objective & for fulfilling objective one should define topic in proper manner considering all the factors to be studied by the researcher.
Research Problem:
Before entering or after entering in to business it is necessary to know the market potential Which is the largest volume of sales possible in given area & available to every individual as a company such that one can formulate the strategy to get maximum market share so the problem was to know the market size in terms of sales volume & sales value. There are many big players like Syngenta, Bayer, BASF, Dow Chemicals, DuPont, UPL, Sumitomo doing the business in this area which makes competition even tougher along with these one should know the small players as well which can be considered as industry rival.
Research Background:
Chemtura Chemicals Pvt. Ltd. Is newly entered in the Agrochemicals Business by starting new venture under the name CHEMTURA AGRO SOLUTIONS PVT. LTD, U.S.A Ambegaon is an area where land under tomato cultivation is near to 1 lac acre which is the main crop, alongside farmers are growing vegetable crop like Onion, & fruit crops like Pomegranate, grapes etc. This is proving to be huge potential in this area, because of this it is an attraction to everyone to do the business in his area. There are many big players like BASF, Bayer, Syngenta, Monsanto, DuPont, doing the business in this area which makes competition even tougher.
Hence it is better to know the market very well before & even after entering in to the business such that once we are familiar with the kind of environment present in to the market there will be more convenience in formulating new & innovative Marketing strategies to increase the business& also to edge out the competition. Studying the existing brands of Sticker & Pesticides & to find out the market share of other major & local brands of Sticker, pesticides that particular area of Junner Taluka. Also to know who are the brand leaders, brand challenger & low level brands in the market.
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Chapter-2
Review of Literature
Literature review is an opportunity to review the previous studies on the same topic on which we are working. Since the topic is in its initial phase. No records of previous studies are available. So we have limited this chapter to some concepts only.
Through literature review we have tried to explain some concepts on which the project has been carried out and also the concepts which have come across while doing this project.
While doing this project, marketing concepts like Market potential, Market channel development, Market Segmentation, Market share & Technical concepts like Sticker, pesticides etc.
Market Potential:
An estimate of the maximum possible sales of commodity, a group of commodities or a service for an industry in a market during a stated period. Estimated size of total present or future market. Alternatively the maximum share of market which can be reasonably achieved during a defined period.
Market Channel in Sticker & Pesticides:
Usually in the market, most of the companies are not selling their goods to consumers, some intermediaries constitute a marketing channel.
Kotler defines marketing channels are the sets of interdependent organizations involved in the process of making a product or service available to the customers.
Major Chain players in the industry:
Distributor:
One who sells mainly to the dealers or directly to the retailers with distributionship of one or more than one agrochemical companies.
Dealer:
One who purchase from the distributor and sales to farmers in small quantity.
Preferred Dealer:
One who purchase from company & sell it to customers.
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Market Share:
The percent share of the total sales of a given type of product or services that are attributes to a given company.
Market Segmentation:
To divide a market by a strategy directed at gaining a major portion of sales to a subgroup in a category rather than a more limited share of purchases by all category users.
Technical Definitions:
Sticker:
Sticker is an all purpose adjuvant to spray solution that helps to stick and spread on all plant parts and does not allow the solution to wash out in rains.
Benefits of Sticker:
Sticker provides more uniform spray deposit on plant surfaces and improves coverage of solution.It improves the effectiveness of the ingredients of the solution.It is non – corrosive to spraying equipments.It helps in effective control of the noxious pests like mealy bugs, scale insects and borers.It does not change the pH of the solution. Its pH is neutral i.e. 7-7.5.It keeps the drip irrigation system clean and does not allow salts to deposit and choke up the drippers.It is the best alternative to replace acid as a cleaning agent as it avoids harmful effects of acids.It helps to retain the moisture and liquid fertilizers in the root zone of the plants and so it is very useful in shallow, sandy and llight soils.It increases the effectiveness of spray due to which production is increased and quality of the produce is highly improved.It saves quantity of solution and thereby saves money.It given astonishing results on all the glossy leaves such as banana, onion, pomegranate, etc. This is its unique character.
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SILWET GOLD
Silwet Gold, a new organosilicon based formulation works as an excellent adjuvant making
agrochemicals more effective. It is a super spreader for soluble liquid and emulsifiable
concentrate formulations (herbicides, fungicides, insecticides, acaricides, growth regulators
and foliar nutrients) helps in spray volume reduction, improved spray coverage and makes all
agrochemicals further effective.
Silwet Gold outperforms conventional surfactants because of the high specificity of their
trisiloxane structure. It is the small, compact nature of the trisiloxane hydrophobe that
provides its critical performance characteristics like extreme reduction of surface tension,
exceptional wetting & spreading and its related stomatal infiltration.
For more than two decades, Silwet Gold surfactants have been generating positive,
measurable and reproducible result in agriculture application around the world. This proven
technology will do wonders for Indian farmers when they use Silwet Gold. Chemtura will
provide details on product formulation of Silwet Gold adjuvant; provide technical support,
hydrolytic stability details to the farmers to maximize performance and productivity.
Uses of Silwet Gold will increases productivity by enhancing the spray coverage and thereby
reducing the spray volumes. It can also help in reducing the chemicals rain fastness and
thereby ensure expected level control of weeds, pests and diseases.
Productivity boots in agriculture can take many forms: Increased crop yield, Enhanced
crop growth, Improve crop quality and Lower production costs. These are achievable
only when you achieve excellent control of weeds, pests & diseases.
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Chapter-3
PROJECT OBJECTIVES
To study the farmer’s view over new brand.
Positioning and Pricing of prevailing brands.
To study the usage of Sticker brand is in the area.
To know the reason and purpose of using specific brand’s.
To study the market potential of Chemtura brand Silwet Gold.
To understand dealer and farmer’s view over Chemtura Silwet Gold.
To analyze the prevailing companies promotional activities.
SCOPE OF THE STUDY
Area – Junner area which included Narayangaon, Otur, Aalephata, Khodad, etc which
comes under Junner taluka district Pune.
The research was designed to know the following
1) Consumer reactions are important considerations in
improving the brand of product or services. Consumers were
interviewed to ascertain the reasons behind their purchase of
products.
2) To assess the present position of Chemtura product in the
market.
3) To study the awareness of Chemtura products
4) To take some ideas from framer to improve brand of
products.
5) To study market share of Chemtura’s Silwet Gold Product.
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Chapter-4
RESESRCH METHODOLOGY
RESEARCH PURPOSE
To assess market potential of Silwet Gold, Customer (Farmer and Retailers) awareness,
Demand from Market and their feedback.
RESEARCH OBJECTIVES
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Introduction & BriefingResearch proposalData collectionSurvey & Data collectionData analysis and interpretation
Research proposal was prepared
Data collection from dealers/Retailers and farmers
Conclusions
To study the farmer’s view over new brand.
Positioning and Pricing of prevailing brands.
To study the usage of Sticker’s brand is in the area.
To know the reason and purpose of using specific brand’s.
To study the market potential of Chemtura brand Silwet Gold.
To understand dealer and farmer’s view over Chemtura Silwet Gold.
To analyze the prevailing companies promotional activities.
To carry out promotional activity of Chemtura’s New Product “Temprano”.
RESEARCH APPROACH
The questionnaire was prepared to measure the potential of the farmers, their needs,
preferences, and intensity of behavior respectively.
SAMPLING PLAN
The judgment-sampling plan is used for the research project.
SAMPLE SIZE
Total sampling farmers were randomly taken from Junner taluka of the Pune District. The
size varies from each area-to-area. Narayangaon, Savargaon, Khodad etc.
SAMPLING UNIT
Individual farmers, dealers, sub-dealers, will be narrated the questions and the respective
questionnaire.
DATA COLLECTION INSTRUMENT
For collecting the data from the selected sample size use the structured questionnaire format
and adopted the personal interview, farmers meeting, method for collecting data.
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SOURCES OF DATA COLLECTION
The task of data collection begins after the research problem has been defined. While
deciding about the method of data collection to be used for the study it should be kept in
mind two types of data primary data and secondary data.
Chapter-5
ANALYSIS OF CHEMTURA PRODUCTS
Chemtura Crop Protection business, a global leader in seed treatment and miticides, focus
on worldwide niche markets.
Chemtura Products are formulated for specific crops and geographic regions to enhance
quality and increase yield. Chemtura products seed from pest and disease to aid in
germination; protect growing plants from insect, mites and diseases; eliminate unwanted
weeds; and assist with pest control in soil preparation; commodity storage and post-harvest
food processing.
Chemtura products include insecticides, herbicides, fungicides, miticides, seed treatment
products, plant-growth regulators and fumigants.
Range of Products (In India):
Trade Name Technical Name
ACRICIDE
Floramite Difenazate
Flumite Tetrazine
Omite Propargite
SIMBA Propargite
MASTAMITE Propargite
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Temprano Abamactin
IGR ( Insect Growth Retardant)
ADEPT Diflubenzuron 25%WP
Bilarv 2%G Diflubenzuron 2%Tab
Bilarv 2%T Diflubenzuron 2% Tab
Bilarv 25%WP Diflubenzuron 25%
SURFACTANT
Silwet Gold Super Spearder
FUNGICIDES
MAXIL Thiophanate Mathyle 70%wp
DEFEND Mancozeb 75%wp
MALLT Hexaconazol 5%sc
SPOT FREE Caebendazim 50%wp
HERBICIDES:
MAXWEED Glyphosate 41% SL
VARVE Glyphosate 41% WG
MOOLAH Clodinafop proprglyl 15%WP
PANTRA Qizalfop-P-Tfuryn 4.41%
RANGO Qizalfop-P-Tfuryn 4.41%
MERPIER Pretilachlor 50% EC
MOPUP Pendimethalin 30%EC
MOSSAT Paraquat 24%SL
INSECTICIDES:
MASUTA Acetamiprid 20%SP
MATRIX Acephate 5%SP
MERITE ALPHA Alphamethrin 10% EC
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MAKATA Cartap Hydrochloride 4% GR
MOGAMBO Imidacloprid 17.8% SL
MOXA Indoxacarve 14.5% SL
MUKKA Chlorpyriphos 20% EC
MAXTRADE Emamectin 5% SG
Chapter-6
ANALYSIS OF FARMERS
A study was made to find out reaction of the farmer-ultimate consumer and the Dealer in
Junner Taluka (Dist- Pune). The collected data from the farmer was tabulated, analyzed and
interpreted.
Observation No. 1
Number of farmers selected for study
Name of Taluka Number of Farmers interviewed
Junner 200
Note – Total 200 Number of farmers interviewed in Junner Taluka.
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Observation No.2
Usage of Sticker
Farmer Percentage
Sticker User 180 90%
Sticker Non-user 20 10%
Total 200 100%
Note – Total 200 Number of farmers interviewer.
90%
10%
Fig. 1- User Of Sticker
User of Sticker Non user of Sticker
Conclusion:
On the basis of above data, it is concluded that about 90% farmers are using sticker in
this area.
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Observation No. 3
Source of Information for Plant Protection
Farmer Percentage
Dealer 110 55%
Company employees 44 22%
Innovative farmer 14 7%
Literature, News Pepper 10 5%
Field Demo 16 8%
TV Radio Adv. 06 3%
Total 200 100%
Note – Total 200 Number of farmers interviewed.
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55%
22%
7%
5% 8% 3%
Fig.2- Sources Of Informtion for Plant Protection
Dealer Company Employee Innovative FarmerLiterature & News Paper Field Demo. TV & Radio Advertisement
Conclusion:
On the basis of above data, it is concluded that, the major source of information for
plant protection to the farmer are Dealer.
Observation No. 4
Point of Purchase for Farmers
Source Farmer Percentage
Distributor 42 21%
Dealer/Retailer 144 72%
Company employees 14 7%
Total 200 100%
Note – Total 200 Number of farmers interviewed.
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21%
72%
7%
Fig. 3- Point Of Purchase for farmer
Distributor Dealer & Retailer Company Employee
Conclusion:
On the basis of above data, it is concluded that more than 70% farmers purchases
agrochemicals from dealers & retailers.
Observation No. 5
Expectations from New Product
Expectations Farmer Percentage
High Conc. 24 12%
Durability 80 40%
Low Price 64 32%
Packing (small) 26 13%
Other(new formula) 6 3%
Total 200 100%
Note – Total 200 Number of farmers interviewed.
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12%
40%32%
13%3%
Fig. 4- Expectation from New product
High Concentration Durability Low PricePacking ( Small) Other ( New formula)
Conclusion:
On the basis of above data, it is concluded that farmers demand from the new products
are its durability & price which must be convenient.
Observation No. 6
Important Factor While Purchasing Product
Imp. Factor Farmer Percentage
Price 50 25%
Schemes 10 5%
Quality 132 66%
Promotion Activity 04 2%
Other(Availability) 04 2%
Total 200 100%
Note – Total 200 Number of farmers interviewed.
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25%
5%
66%
2%2%
Fig. 5- Important Factor while Purchase
Price Scheme QualityPromotion Activity Other ( Availability)
Conclusion:
On the basis of above data, it is concluded that, product Quality plays an
important role while purchase of product.
Observation No. 7
Awareness Of Silwet Gold
Note – Total 200 Number of farmers interviewed.
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Farmer Percentage
Yes 160 80%
No 40 20%
Total 200 100%
80%
20%
Fig. 6- Awareness Of Silwet Gold
Yes No
Conclusion:
On the basis of above data, it is concluded that, about 80% farmers are aware about
“Silwet Gold” Sticker in this area.
Observation No. 8
Source of Information About New Product
Source of Information Farmer Percentage
Advertisement 20 10%
Demo, Promotional
Activities
30 15%
Retailers 120 60%
Company employees 30 15%
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Total 200 100%
Note – Total 200 Number of farmers interviewed.
10%15%
60%
15%
Fig. 7- Sources Of Information Of New Product
Advertisement Promotional Activities & DemoRetailers Comapany Employees
Conclusion:
On the basis of above data, it is concluded that, majority of farmer get information
about new farmer from Retailers.
Chapter-7
Analysis of Retailer
Observation No. 9
Number of Retailers selected for study
Name of Taluka Number of Dealers interviewed
Junner 15
Total 15
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Note – Total 15 Number of Retailers interviewed in Junner
Observation No. 10
Demo. Require in field
Retailer Percentage
Require 12 80%
Not require 03 20%
Total 15 100%
Note – Total 15 Number of Retailers interviewed.
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80%
20%
Fig.8- Demo. Requirement In Field.
Demo. Require Demo. Not Require
Conclusion:
From the above data, it is clear that about 80% retailers says field demo are required.
Observation No. 11
Problem faced while selling Chemtura Product by Retailers
Problems Retailers Percentage
Price 13 87%
Packing size 2 13%
Total 15 100%
Note – Total 10 Number of Retailers interviewed.
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87%
13%
Fig.9- Problem faced by Retailer while selling Silwet Gold.
Price Packing Size
Conclusion:
On the basis of above data, it is concluded that majority of retailers facing problem while
selling silwet gold due to price factor.
Observation No. 12
Best type of Information Media
Media Retailers Percentage
TV, Radio 02 14%
Personal contact 12 80%
Literature 01 06%
Total 15 100%
Note – Total 15 Number of Retailers interviewed.
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TV & RadioPersonal Contact
Literature
14%
80%
6%
Fig. 9- Type Of Information Media for Retailer
Series1
Conclusion:
On the basis of above data it is concluded that, majority of retailers got information about product through personal contact.
Observation No. 13
Retailer Recommends Silwet Gold to Farmer
Retailers Percentage
Recommends 09 60%
Don’t recommends 06 40%
Total 15 100%
Note – Total 15 Number of Retailers interviewed.
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Recommend's Not Recommend's0%
10%
20%
30%
40%
50%
60%
Fig. 10- Recommendation Of Silwet Gold By Retailers
Series1
Conclusion:
From the above data it is concluded that, about 60% retailers recommends silwet gold
to farmers.
Observation No. 14
Base of Recommendation
Base of
Recommendation
Retailers Percentage
Brand 3 20%
Profit 9 60%
Quality/Result 3 20%
Total 15 100%
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Note – Total 15 Number of Retailers interviewed.
Brand Profit Quality
20%
60%
20%
Fig. 11- Base of recommendation Of Sticker
Series1
Conclusion:
On the basis of above data it is concluded that, about 60% retailers recommends sticker on the basis of their profit.
Observation No. 15
Company type preferred By Retailer
Type Retailers Percentage
Branded 9 60%
Local 6 40%
Total 15 100%
Note – Total 15 Number of Retailers interviewed.
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Branded
Local
60%
40%
Fig.12- Type of Company Preferred By Retailer
Series1
|Conclusion:
From the above data, it is concluded that, majority of retailers prefer Branded companies products.
Observation No. 16
Service preferred while product delivery By Retailers
Service Pref. Retailers Percentage
Direct from
company
03 20%
Dealer 12 80%
Total 15 100%
Note – Total 15 Number of Retailers interviewed.
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Direct from Company
Dealer
20%
80%
Fig. 13- Service Preferred by Retailer while Delivery.
Series1
Conclusion:
From the above data, it is concluded that, about 80% retailers prefer service from
dealer while delivery.
Suggestions
Cost efficient pricing.
Small packaging.
Timely delivery.
Should focus on Seasonal Advertising.
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Trained and Qualified field force.
Needs for extension – Farmer’s education on changing pest complex, pest
management, weed control.
Require strong and enough sales force.
Must take campaigns in times of sudden pest outbreak.
Should create a long term relationship with Farmer’s.
LIMITATIONS
In shorter duration of time it was not possible to visit all the dealers, distributors & farmers
Sample size given was 25 dealers including distributors & 100 farmers.
Only the few dealers/ distributors were willing to give information
Some have refused to give financial information & do not want to share business secrets.
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Some dealers were not willing to give appointment due to there busy schedule.
Literature was not available easily.
Some dealers did not answer to the questionnaire.
Some dealers had given wrong/ false information
CONCLUSION
Dealer and user were focus to sell Silwet Gold. The reason Given are –
Awareness about the brand
Durable effect of the products on the crop
Does not leave any residue
It is totally safe to crop
Mostly Mechanical method is found for spraying pesticide and insecticide.
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Source of information for plant protection were Retailers, company employees and
consultant person.
User expect that new product should have the following attributes
Effect should be Durable
Low Price
Product should be available in smaller packs
Availability
Distributor, Retailer, Company employee come out is the important person in selling
the products.
Dealer means that demand for stickers are increasing.
Annexure.
www.chemtura.com
www.agrowon.com
www.google.com
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Book- Survey of Indian Agriculture, The Hindu Publication 2007
Handbook of Agriculture, ICAR (New Delhi)
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